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Developer news items we found relating to app publisher

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In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Cut-the-Rope-creator-ZeptoLab-transforms-into-a-mobile-app-publisher

Cut the Rope creator ZeptoLab transforms into a mobile app publisher


Tuesday, March 7, 2017 by

ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...


MeshKit-launches-so-you-can-send-data-to-apps-even-without-Internet

MeshKit launches so you can send data to apps even without Internet


Tuesday, February 28, 2017 by

Open Garden, Inc. announced the release of MeshKit, a new platform for app developers. MeshKit is built on Open Garden’s technology in enabling peer-to-peer offline connectivity.The number of smartphones around the world is expected to reach over 6 billion by 2020. Yet many people are not able to use popular apps and services, particularly across Asia, Africa and Latin ...


Gamifying-an-app-can-help-it-stand-out-along-with-these-ideas

Gamifying an app can help it stand out along with these ideas


Thursday, February 23, 2017 by

Editors note: Guest submission by Hunter Jensen, Founder and CEO of Barefoot SolutionsWith more than 4.2 million smartphone apps in the Apple App and Google Play stores, there’s a lot of software that will never pick up the steam needed to become the next Angry Birds, YouTube, or Snapchat. There is good news, though. If you’re considering building an app from scratch or...


The-hidden-hazards-of-mobile-app-development

The hidden hazards of mobile app development


Wednesday, February 22, 2017 by

The transition from desktop to mobile computing is not a question of if, but when. According to Gartner, within the next five years, 70 percent of software interactions in enterprises will occur on mobile devices. Little wonder, then, that organizations that are just embarking on their mobile app development journeys can often be tempted to assume the voyage will be smo...


Appdome-launches-app-publisher-service

Appdome launches app publisher service


Monday, February 20, 2017 by

Appdome just announced the launch of its new service for app publishers. Appdome for App Publishers is a SaaS-based extension to the their platform that allows commercial app developers to make apps available for “one-click” integration using Appdome’s Fusion technology. Commercial apps will be listed in a private catalog, accessible solely by their customers. The new s...


Creative-interactions-can-drive-engaged-mobile-app-users

Creative interactions can drive engaged mobile app users


Monday, January 16, 2017 by

Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app...


Insight-Into-How-VISR-Uses-Machine-Learning-to-Monitor-Kids-Social-Media

Insight Into How VISR Uses Machine Learning to Monitor Kids Social Media


Wednesday, May 25, 2016 by

We recently chatted with Robert Reichman, founder and CEO of VISR, a predictive wellness startup to learn about the challenges facing an app publisher in the kids and wellness genres.  The VISR app monitors social media, using data and machine learning to alert parents to issues their kids face online. By analyzing the online activities and interactions of kids - i...


Integrating-Customer-Service-in-Mobile-Apps

Integrating Customer Service in Mobile Apps


Wednesday, April 27, 2016 by

We recently visited with Barry Coleman, CEO at UserCare, which provides customer service software specifically designed for mobile applications. Specifically, we were interested in learning about the value proposition for developers of integrating customer service in mobile apps.Prior to UserCare, Barry served as CTO and VP of Support and Customer Optimization Products ...


Pyze-Mobile-App-Analytics-Business-Intelligence-Emerges-from-Stealth

Pyze Mobile App Analytics Business Intelligence Emerges from Stealth


Wednesday, March 30, 2016 by

We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...


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Here's How to Maximize Your App's Potential Using Data


Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...


Priori-Data-Introduces-Google-Play-App-Store-Analytics-Platform

Priori Data Introduces Google Play App Store Analytics Platform


Wednesday, January 27, 2016 by

Priori Data, a Berlin-based app store intelligence startup, has released its Google Play app store analytics platform. The new platform is titled Priori Data PRO for Google Play and it offers support for strategic decision-making with app market data and competitive intelligence tools.Priori Data PRO enables Android app publishers to track global market movements, local...


Appodeal-Receives-over-$3M-to-Grow-Its-Programmatic-Mobile-Ad-Mediation-Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 8, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


TapJoy-Releases-Customized-Currency-for-App-Publisher-Monetization

TapJoy Releases Customized Currency for App Publisher Monetization


Monday, December 28, 2015 by

TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...


There-Are-More-Indie-App-Publisher-Millionaire

There Are More Indie App Publisher Millionaire's Than You Think


Friday, November 6, 2015 by

According to a recent research study conducted by Pollen VC and Priori Data, 1,887 app developers have generated more than $1 million in revenues in the last 12 months. And 20,000 app developers and companies will have made over $100,000 in revenues, no small chunk of change. The two companies point to the results as an indication that there are still opportunities for ...


Resources-to-Help-You-Make-Mid-Year-App-Marketing-Adjustments

Resources to Help You Make Mid Year App Marketing Adjustments


Thursday, June 11, 2015 by

Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...


How-to-Use-Your-App-Data-to-Create-Individual-Customer-Profiles

How to Use Your App Data to Create Individual Customer Profiles


Monday, June 8, 2015 by

In a digital world, we usually think in big numbers and broad terms when considering our customer base, especially in our application driven economy. The concept of drilling down into a user base to track and engage individual users can be daunting - for the App Developer Magazine website alone we receive over 1 million unique users a month. That’s a lot of different in...


The-Smurfs-Games-App-Drives-Budge-Studios-Past-100-Million-Downloads

The Smurfs Games App Drives Budge Studios Past 100 Million Downloads


Wednesday, May 13, 2015 by

Budge Studios, a Canadian based children’s app publisher, has announced that it has reached the 100 million app downloads threshold. The 100 millionth download came just after the launch of The Smurfs Games, a sports themed app. Other apps released by Budge Studios include Thomas & Friends, Barbie, and Strawberry Shortcake. Budge Studios began publishing apps i...


An-Insiders-Guide-to-Help-App-Publishers-Define-Their-App-Feature-Roadmap

An Insiders Guide to Help App Publishers Define Their App Feature Roadmap


Tuesday, May 12, 2015 by

It’s the same for the smallest indie app publisher to the biggest brands – an app is more than simply a way to externally communicate and engage with users. Creating an app is a personal thing as developers, artists, and others involved in the process put their blood, sweat and tears into the process and outcome. Even the most simple of apps takes a significant amount o...


Advice-on-App-Indexing-for-Google-Search-Using-Deep-Linking

Advice on App Indexing for Google Search Using Deep Linking


Wednesday, May 6, 2015 by

What a great term – Mobilegeddon. Google’s recent changes which now offer ranking friendliness for mobile optimized websites has caused much consternation within the web development community. Its been over a week now since Google reported the ranking system went live and news sites across the globe are full of the good, the bad and the ugly repercussions.What has seeme...


App-Publishers-Need-to-Consider-Re-engagement-Marketing-for-Inactive-Users

App Publishers Need to Consider Re engagement Marketing for Inactive Users


Monday, May 4, 2015 by

What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...


A-Quiz-for-Developers-to-Test-Their-App-Analytics-IQ

A Quiz for Developers to Test Their App Analytics IQ


Thursday, April 30, 2015 by

Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –...


Demystifying-Location-Analytics:-A-Brave-New-World-of-User-Engagement-and-Monetization-Opportunities

Demystifying Location Analytics: A Brave New World of User Engagement and Monetization Opportunities


Wednesday, January 21, 2015 by

I still don’t think that we truly realize the power of the smart phone – a device that has become ubiquitous in virtually every society across the globe. I’m talking about everyone – not the people using this technology nor the manufacturers, connectivity providers, app publishers – and the list goes on. It is a technology that has changed our world in a tenth of a...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


How-to-Measure-the-Success-of-Your-Mobile-App

How to Measure the Success of Your Mobile App


Friday, November 21, 2014 by

When answering the question of how to measure the success of your mobile app, as an app publisher you might say “its about how much money my app makes me.” There is no doubt that how much money you are making is crucial information, but to get a truly accurate measurement of your app’s success, you need to consider broadening the scope of your analysis.What Are Your Goa...


As-App-Downloads-Ramp-Up-for-Holidays,-Make-Sure-Your-App-Is-Ready-to-Engage-New-Users

As App Downloads Ramp Up for Holidays, Make Sure Your App Is Ready to Engage New Users


Monday, November 17, 2014 by

With the US economy steaming along, there is every reason to believe that holiday consumers are going to feel good about spending money this year on technology. The iPhone 6 may not be in abundant supply, however there will still be enough inventory available to significantly augment new iPad sales. And of course they will be accompanied by an onslaught of new Android b...


Tactics-and-Strategies-that-Will-Allow-Your-Mobile-App-to-Produce-Ongoing-Revenue

Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue


Friday, October 10, 2014 by

I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...


Freemium-versus-paid-app-models

Freemium versus paid app models


Tuesday, September 23, 2014 by

The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...


Developers-Need-To-Embrace-Millennials

Developers Need To Embrace Millennials


Tuesday, September 9, 2014 by

Each app publisher knows there is a sweet spot from a user perspective, and there are an endless number of analytics solutions that help define who those users are. However, societal trends can provide big picture insight in identifying trends that may provide new opportunities. Neilson has recently analyzed Millennials as a group and is providing insight into how ...


Tapjoy-and-Experian-Partner-For-Targeted-Mobile-App-Marketing-

Tapjoy and Experian Partner For Targeted Mobile App Marketing


Monday, July 21, 2014 by

Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy adverti...


Smart-TV-Alliance’s-New-Common-App-Developer-Portal-is-Now-Available

Smart TV Alliance’s New Common App Developer Portal is Now Available


Sunday, June 15, 2014 by

Developers interested in creating apps for Smart TV’s can now use a single, integrated process to publish their apps to compliant Smart TV Alliance members’ smart TVs through the Smart TV Alliance Common Developer Portal.The Smart TV Alliance was launched in 2012 by founding members LG Electronics, TP Vision and Toshiba. The organization has worked to create a “bui...


YuMe-Provides-App-Developers-With-New-Enhancements-to-its-First-Party-Data-Driven-Audience-Measurement-SDK-

YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK


Wednesday, November 20, 2013 by

YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK. New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...


Zumobi-Publishes-App-Developer-Promotion-&-Monetization-Best-Practices-Playbook

Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook


Wednesday, August 21, 2013 by

Zumobi has released a new white paper, “App Promotion & Monetization Best Practices Playbook.” The in-house study provides a best practices and findings based on successful app monetization and promotion strategies of top brands including NBC News and Popular Science. The study provides some interesting insights on marketing effectiveness.  For example, t...