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Developer news items we found relating to app publish

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Premium-app-recommendations-delivered-to-Xiaomi-users

Premium app recommendations delivered to Xiaomi users


Tuesday, October 24, 2023 by

Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over ...


How-app-development-is-evolving

How app development is evolving


Wednesday, March 15, 2023 by

Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share. There’s an average of 3,...


No-code-mobile-app-developer-lands-from-Pocketfied

No code mobile app developer lands from Pocketfied


Thursday, January 20, 2022 by

Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day. Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


2-pillars-of-privacy:-the-app-developers-guide

2 pillars of privacy: the app developers guide


Thursday, July 1, 2021 by

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company?  Developers are taking stock and trying to figure out how the change will ultimately affect their bott...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Apple-developer-guidelines-for-iOS-14.5-just-got-real

Apple developer guidelines for iOS 14.5 just got real


Monday, April 26, 2021 by

The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.  We’ve gone back and forth on what opt-in rates migh...


Open-source-solution-adapts-apps-for-Huawei-AppGallery

Open source solution adapts apps for Huawei AppGallery


Thursday, April 15, 2021 by

Huawei has announced that its developer partner bluesource has created an open-source¹ method that adapts GMS apps for AppGallery removing the need to redevelop apps specifically for Huawei’s app store. The solution, called the Choice SDK, makes it easy for app publishers to transform their existing apps based on GMS and Firebase frameworks into HMS usable...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


Huawei-helps-global-developers-get-access-to-Chinese-market

Huawei helps global developers get access to Chinese market


Monday, November 9, 2020 by

Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


The-future-of-AI-in-advertising-for-mobile-could-be-audiocentric

The future of AI in advertising for mobile could be audiocentric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Lightning-Platform-Mobile-from-Salesforce-aims-to-futureproof-apps

Lightning Platform Mobile from Salesforce aims to futureproof apps


Thursday, January 24, 2019 by

Adding another lego to the wall between native programmers and low-code app builders, Salesforce has just announced the new Lightning Platform Mobile, a set of tools and services that aim to empower business users to build quick, connected and future-proofed mobile apps.   Consumers today expect their mobile experiences to be immersive and easy-to-use. But with a...


Augmented-reality-app-creation-made-simple-with-PlugXR

Augmented reality app creation made simple with PlugXR


Thursday, January 10, 2019 by

PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. "We expect to expand the XR market starting with AR...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


Changes-to-the-way-notifications-work-in-iOS-12-you-need-to-know

Changes to the way notifications work in iOS 12 you need to know


Wednesday, September 19, 2018 by

iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


How-Nintendo-proves-some-people-hate-the-app-stores

How Nintendo proves some people hate the app stores


Tuesday, May 29, 2018 by

When Nintendo announced that it’s bringing back the NES Classic console on June 29th my first thought was...why? It's a proven platform there's no doubt, but you can walk into any used video game store across the land and pickup the actual vintage console for around $100 bucks. Or just cruise Ebay and you'll find the console, controllers, 25 cartridge games, the zapper ...


Buzzvil-rebounds-after-Google-Play-store-suspended-their-app

Buzzvil rebounds after Google Play store suspended their app


Wednesday, May 23, 2018 by

Mobile lockscreen media platform, Buzzvil, announced that 50 app partners are once again engaging app users with lockscreen content under a new, Google-approved system. Apps that used Buzzvil’s lockscreen SDK were among those removed from Play Store in December 2017 as part of Google’s response to complaints that some apps (not Buzzvil-related) maliciously invaded users...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


New-locationbased-ad-network-surfaces

New locationbased ad network surfaces


Wednesday, March 7, 2018 by

Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...