AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
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Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Advertising Apps on TV is Growing In Popularity
Friday, August 7, 2015 by Richard Harris
App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spo...
How to Utilize Marketing Automation for Your App
Tuesday, May 19, 2015 by Stuart Parkerson
App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...
Put App Marketing on Autopilot with This Guide
Monday, April 13, 2015 by Stuart Parkerson
Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...
What Metrics Should You Consider When Determining the Success of Your App
Friday, January 23, 2015 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...
How to Successfully Deliver In App and Push Messaging Content
Thursday, September 25, 2014 by Stuart Parkerson
Are you a writing savant? Probably not, most developers are great coders - literary scholars - not so much. So while there are any number of technical tools to successfully offer in-app and push messaging content, how do you continuously deliver relative content that will motivate and influence your audience?And really, how much time do you even spend thinking about cra...
Mobile Developers Need to Ramp Up Marketing Efforts in Advance of iPhone 6 Launch
Thursday, September 11, 2014 by Stuart Parkerson
If the past is any indication, the new iPhone launch is going provide a huge opportunity for developers as people line up to buy the new phones. One prediction is that, at minimum, there will be a 65% increase in iPhone sales for Q4. We’ve published several articles providing advice on how to take advantage of this new group of potential users, including “The Eight...
New to App Marketing Here is What You Need to Know
Monday, July 7, 2014 by Stuart Parkerson
We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...
Free Guide: Knowing How to Use App Analytics
Monday, June 2, 2014 by Richard Harris
It’s great having a mountain of information about the people who use your app at your fingertips. But it’s only useful if you actually know what to do with the data.There are plenty of metrics out there too, as the sheer amount of analytical information available to developers is exploding. Even more, it can usually be viewed in real time from app analytics companies li...
iOS and Google App Store Optimization: Misconceptions About ASO
Friday, May 23, 2014 by Stuart Parkerson
According to recent Nielsen and Forrester research, 63% of mobile app users discover app via search. The volume of apps in both iOS and Google Play is so vast and the actual search functions of those app stores is so unrefined that for a consumer to find an app using search can often be a bit like looking for a needle in a haystack.However, with a robust app store optim...
