app marketing campaigns

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Developer news items we found relating to app marketing campaigns

11 results
Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


Repealing-and-replacing-excel-for-marketers-with-AppsFlyer

Repealing and replacing excel for marketers with AppsFlyer's new Pivot


Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...


5-Steps-for-Mastering-App-Data-Collection-for-User-Acquisition-and-Reengagement-

5 Steps for Mastering App Data Collection for User Acquisition and Reengagement


Thursday, January 7, 2016 by

User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...


Advertising-Apps-on-TV-is-Growing-In-Popularity

Advertising Apps on TV is Growing In Popularity


Friday, August 7, 2015 by

App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spo...


How-to-Utilize-Marketing-Automation-for-Your-App

How to Utilize Marketing Automation for Your App


Tuesday, May 19, 2015 by

App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...


Put-App-Marketing-on-Autopilot-with-This-Guide

Put App Marketing on Autopilot with This Guide


Monday, April 13, 2015 by

Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...


What-Metrics-Should-You-Consider-When-Determining-the-Success-of-Your-App

What Metrics Should You Consider When Determining the Success of Your App


Friday, January 23, 2015 by

Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...


How-to-Successfully-Deliver-In-App-and-Push-Messaging-Content

How to Successfully Deliver In App and Push Messaging Content


Thursday, September 25, 2014 by

Are you a writing savant? Probably not, most developers are great coders - literary scholars - not so much. So while there are any number of technical tools to successfully offer in-app and push messaging content, how do you continuously deliver relative content that will motivate and influence your audience?And really, how much time do you even spend thinking about cra...


Mobile-Developers-Need-to-Ramp-Up-Marketing-Efforts-in-Advance-of-iPhone-6-Launch

Mobile Developers Need to Ramp Up Marketing Efforts in Advance of iPhone 6 Launch


Thursday, September 11, 2014 by

If the past is any indication, the new iPhone launch is going provide a huge opportunity for developers as people line up to buy the new phones. One prediction is that, at minimum, there will be a 65% increase in iPhone sales for Q4. We’ve published several articles providing advice on how to take advantage of this new group of potential users, including “The Eight...


New-to-App-Marketing-Here-is-What-You-Need-to-Know

New to App Marketing Here is What You Need to Know


Monday, July 7, 2014 by

We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...


Free-Guide:-Knowing-How-to-Use-App-Analytics

Free Guide: Knowing How to Use App Analytics


Monday, June 2, 2014 by

It’s great having a mountain of information about the people who use your app at your fingertips. But it’s only useful if you actually know what to do with the data.There are plenty of metrics out there too, as the sheer amount of analytical information available to developers is exploding. Even more, it can usually be viewed in real time from app analytics companies li...