Advertising Apps on TV is Growing In Popularity
|Richard Harris in Marketing & Promotion Friday, August 7, 2015|
App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.
Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spots across 11 countries so far in 2015 - a 10 time increase over 2014 in only half over.
“For many developers, TV advertising may feel out of reach, but the reality is that it’s less expensive and less complex than they think,” Said Volker Dressel, MD of Quaid Media. “There are three significant factors in the big increase we’ve seen. First, the rising costs of performance and install-based advertising has made companies look to other forms of marketing, and they are finding that TV fits into their budget.”
He continued, “Second, the high profile TV campaigns run by some of the really big app companies have encouraged others to try TV for themselves, which in turn is influencing more and more companies to see if it can work for them. And third, companies that already have effective user acquisition strategies and are expanding their product portfolio, are turning to TV as a platform for brand building - which is what TV excels at.”
Quaid has managed user acquisition campaigns for companies in local, regional and international markets. The majority of these customers have an average spend per campaign of $65,000 and are targeting US consumers, with Germany, UK, France and Brazil also targeted.
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