8/7/2015 5:01:04 PM
Advertising Apps on TV is Growing In Popularity
TV Advertising,Quaid,Mobile TV Ads
https://appdevelopermagazine.com/images/news_images/TV-Mobile-Ads-App-Developer-Magazine_roguoiry.jpg
App Developer Magazine

Advertising Apps on TV is Growing In Popularity



Richard Harris Richard Harris in Marketing & Promotion Friday, August 7, 2015
13,409

App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.

Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spots across 11 countries so far in 2015 - a 10 time increase over 2014 in only half over.

“For many developers, TV advertising may feel out of reach, but the reality is that it’s less expensive and less complex than they think,” Said Volker Dressel, MD of Quaid Media. “There are three significant factors in the big increase we’ve seen. First, the rising costs of performance and install-based advertising has made companies look to other forms of marketing, and they are finding that TV fits into their budget.”

He continued, “Second, the high profile TV campaigns run by some of the really big app companies have encouraged others to try TV for themselves, which in turn is influencing more and more companies to see if it can work for them. And third, companies that already have effective user acquisition strategies and are expanding their product portfolio, are turning to TV as a platform for brand building - which is what TV excels at.”

Quaid has managed user acquisition campaigns for companies in local, regional and international markets. The majority of these customers have an average spend per campaign of $65,000 and are targeting US consumers, with Germany, UK, France and Brazil also targeted.

Read more: https://www.quaidmedia.com/#Home

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.