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Developer news items we found relating to tv advertising
mTraction TVSync looks to expand into TV marketing
Thursday, May 4, 2017 by Christian Hargrave
mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Advertising Apps on TV is Growing In Popularity
Friday, August 7, 2015 by Richard Harris
App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spo...
Quaid Media Offers TV Commercial Advertising To App Developers
Thursday, January 22, 2015 by Richard Harris
Quaid Media has launched Burst TV, an all-in-one service which bridges together the creative production of media planning, TV ads, and media buying into one package to create a TV advertising platform designed to grow an app publisher’s user base. The Burst TV campaigns offer a focused ‘burst’ of advertising and marketing to drive app installs. All areas of the campaign...