2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
Google appeal rejected in Epic Games app store antitrust case
Tuesday, August 19, 2025 by Russ Scritchfield
https://appdevelopermagazine.com/epic-games-sues-google-for-blocking-app-distribution/Alphabet Inc.'s Google was unsuccessful in its attempt to overturn a federal court ruling that ordered the company to reform its Android app store practices. The U.S. Court of Appeals for the Ninth Circuit issued a unanimous decision rejecting Google’s claims that the trial j...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
iOS app pre-ordering process guide
Monday, June 2, 2025 by Richard Harris
Pre-ordering apps on the iOS App Store is a powerful tool for developers looking to build excitement and gauge interest before a product's official release. Apple provides a robust system that enables developers to make their apps available for pre-order, allowing users to view the product page, learn about the features, and place a pre-order that automatically down...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
App marketing for Indie Developers 101
Wednesday, April 2, 2025 by Richard Harris
As an indie app developer, standing out in a crowded digital marketplace can feel akin to navigating a vast, uncharted ocean. We often find ourselves grappling with the dual challenges of creating innovative apps while simultaneously trying to master the art of marketing them. Yet, despite the odds, there are strategies and tools that can help us carve out a niche and t...
Developers Alliance announces new board chair
Wednesday, February 12, 2025 by Brittany Hainzinger
The Developers Alliance announced Jake Ward will chair a new board of directors tasked with addressing the mounting public policy challenges facing application developers. Ward co-founded the Alliance in 2012, leaving in 2017 to found developer-focused management platform Data Protocol.
"I’m excited to return to the Developers Alliance at this critical tim...
SmartBear announces CEO transition
Friday, January 24, 2025 by Austin Harris
SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Officer. Frank Roe, who has led SmartBear to significant growth over the last five years, will transition from CEO to a strategic advisor role. Dan’s wealth of experience across product leadership, operational management, and global strategy, make him uniquely quali...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
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App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
Submit your 2025 app and software industry predictions
Friday, November 15, 2024 by Richard Harris
As we step into 2025, the tech world is buzzing with excitement, anticipation, and endless possibilities. Once again, it's time for App Developer Magazine's highly anticipated 9th Annual Predictions Issue. We’re inviting all visionaries, innovators, and tech experts in the app and software industry to share your predictions for the year ahead!
Submit yo...
Epic Games sues Google for blocking app distribution
Tuesday, October 29, 2024 by Russ Scritchfield
Epic Games has filed a court case against Google and Samsung, accusing them of colluding to block competition in app distribution on Samsung devices through the implementation of Samsung’s Auto Blocker feature. According to Epic, Auto Blocker is part of a series of agreements between Google and Samsung that prevents competition and strengthens Google’s monop...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
Google AdSense updates revealed for new US state privacy laws
Friday, October 18, 2024 by Austin Harris
Google AdSense has released an important update addressing upcoming privacy laws in five US states. With new privacy regulations taking effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire in early 2025, AdSense users and publishers will see key changes designed to ensure compliance and transparency.
Google AdSense updates announced for the new US state ...
AI social media management assistant Hookle
Tuesday, September 24, 2024 by Brittany Hainzinger
Hookle, the AI-powered social media assistant, has introduced a comprehensive AI-driven social media app designed to simplify and democratize marketing for micro businesses. The app manages a micro business's entire social media process, utilizing AI at every step - from easy account setup and content creation to posting and performance analysis - all in one place, ...
iOS Market Insights for EU
Wednesday, September 18, 2024 by Richard Harris
MacPaw released its new report, "iOS Market Insights for EU." The study, conducted by MacPaw’s alternative app marketplace Setapp Mobile, surveyed over 1,200 iOS users across various European Union countries, including France, Germany, and Spain.
iOS Market Insights report by MacPaw, reveals 80% of EU iOS users are open to third-party app stores
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