Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
AI-powered fitness app helps users perfect their squats
Tuesday, June 26, 2018 by Richard Harris
A new fitness app has launched which uses AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat. Free to download, the Perfect Squat Challenge app has been developed by digital therapy company Kaia Health in conjunctio...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Canonical collaborates to with NXP to improve IoT
Wednesday, March 22, 2017 by Richard Harris
NXP and Canonical have collaborated to port Ubuntu Core to the LS1043A, a quad-core SoC targeted at IoT gateways and networking equipment. With this combination, device manufacturers gain a platform with which to build high throughput IoT Gateways.Ubuntu Core has been used in a variety of devices from IoT Gateways to network equipment. IoT Gateways benefit from the wide...
New tool for app developers forecasts how much revenue you can earn
Monday, January 16, 2017 by Richard Harris
New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...
A Deep Dive Into the Sell My App Marketplace for Developers
Thursday, July 14, 2016 by Richard Harris
We recently sat down with Stav Zilbershtein to talk about the developer app marketplace SellMyApp.com to discuss what it does, and how it can help developers earn more from their code.
Stav Zilbershtein is a passionate internet entrepreneur. Coming from vast experience in Internet marketing and SEO he created Sell My App as a powerful exchange point for mob...
App Idea Awards Announce Finalists
Thursday, April 21, 2016 by Stuart Parkerson
The App Idea Award is a contest that lets app entrepreneurs compete for the chance to get their app created for free. The awards have released the names of the six finalists who will compete for $70,000 in app design and development costs. The winner will be announced on at the May 3 in New York, where the six finalists will pitch judges from leading venture capita...
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Google Play Updates Offer New Opportunities for Developers to Acquire Users
Tuesday, June 9, 2015 by Stuart Parkerson
At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...
Lots of App Development Goodies Announced at Google I/O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
How to Use Traditional Marketing Channels to Propel Your App Marketing
Monday, April 6, 2015 by Stuart Parkerson
Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...
New Relic Insight’s Platform to Provide Real Time Data for Mobile Apps
Friday, March 13, 2015 by Stuart Parkerson
New Relic is extending its Insights’ platform capabilities beyond analyzing data from backend applications that run in a data center or in the cloud to now include real-time data generated by the mobile apps running on smartphones. The new functionality is currently in private beta.In addition to using data from the New Relic APM, New Relic Insights will be able to help...
Finding a Mobile App Monetization Strategy That Fits Your Business Model
Thursday, December 18, 2014 by Stuart Parkerson
Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...
Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement
Friday, October 10, 2014 by Richard Harris
Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...
Educational content apps for children
Wednesday, October 1, 2014 by Richard Harris
Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first, it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7, Apple introduced the ‘Kids’ category in their app store. Before this category was i...
Advice for Mobile App Developers Turned CEOs
Friday, August 22, 2014 by Miguel Valdés Faura
When Apple introduced the concept of mobile “Apps” on the first iPhone, they provided developers with the unique opportunity to sell their creations directly to consumers. And all of the sudden, developers were not just developers, they were business people concerned with all aspects of running a business – marketing, accounting, etc. Many indie developers for all inten...
App Annie Announces Two New App Analytic Services
Thursday, May 8, 2014 by Stuart Parkerson
App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...
10 Steps for Developers to Use to Release a Mobile App
Thursday, April 24, 2014 by Richard Harris
If you are looking for advice on releasing your mobile app, you should check out a recent webinar that ComboApp hosted for people who are ready to bring their product or services to market and are in need of an example of solid marketing strategy to use as a guideline as they ramp up for their launch date. This webinar session is also useful for investors who are c...
Find Out Which Funding Option is Right for Your App Business
Saturday, April 19, 2014 by Stuart Parkerson
Software, technology and knowledge-based companies, including app centric businesses, pose a unique challenge when the owners are considering funding to fuel their growth. These companies exist in high-growth, high-margin markets and traditional financing options don’t always provide a good fit or are may not even be available.However, the reality is that to grow a busi...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...
Using in App Advertising Effectively To Monetize an App
Wednesday, March 26, 2014 by Robert Weber
Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...
Why Planning is More Important Than Timing When Marketing Your App
Wednesday, January 1, 2014 by John Clancy
You have to start thinking about the LTV (life time value)
of your app and how it’s going to fare over longer periods of time, rather than
short bursts during launch.
You did everything you thought you
should to promote your app. You built a pre-launch website, collected email
addresses of enthusiastic fans, filmed a...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
The November Issue of App Developer Magazine Is Here!
Friday, November 1, 2013 by Richard Harris
The November Issue of ADM is here and available on our website and in mobile newsstands now! There is a wealth of information in this issue for any app developer (big or small) to take advantage of during the Fall and Winter seasons. It contains 12 featured articles in all, plus our regular monthly news sections, industry spotlight, app showcase, and a hi...
Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App
Thursday, October 31, 2013 by John Clancy
You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...
Don't Miss the App Developer Weekly News Roundup
Saturday, October 5, 2013 by Richard Harris
Top Stories for the week of 10/5/2013App Marketing 101; Crush the Competition and Rule the App StoreWhen you’re wrapped up with writing code or testing your app one last time, thinking about marketing it might be the last thing in your mind. After all, building an app is a big accomplishment. But it is just step one on your path to achieving your goals. Whether you’re b...
What is lifetime value for an app
Wednesday, November 28, 2012 by Richard Harris
It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...
Tough gig making a living as an app developer
Wednesday, November 14, 2012 by Richard Harris
ROSEDALE, Md. — Shawn and Stephanie Grimes spent much of the last two years pursuing their dream of doing research and development for Apple, the world’s most successful corporation.THE iECONOMYA series examining challenges posed by increasingly globalized high-tech industries.More in This Series »GraphicJob Prospects for App WritersRelatedWhat It Takes to Be an Ap...