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Developer news items we found relating to ad creatives

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Google-announced-product-updates

Google announced product updates


Tuesday, March 24, 2020 by

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. Although we won’t be gathering in person this year, the Google team is hos...


Google-recommends-Webpals-Mobile-to-advertisers

Google recommends Webpals Mobile to advertisers


Tuesday, May 28, 2019 by

Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


From-installs-to-value:-three-trends-in-the-age-of-app-marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...


What-are-inapp-landing-pages-anyway

What are inapp landing pages anyway


Friday, October 14, 2016 by

Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...


CrossInstall-Chats-With-Us-About-Playable-Ads-for-Mobile-Apps

CrossInstall Chats With Us About Playable Ads for Mobile Apps


Wednesday, September 28, 2016 by

We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...


App-Annie-Launches-New-App-Monetization-and-Marketing-Intelligence-Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering


Wednesday, August 3, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...


AerServ-Integrates-Media-Trust-Scanner-to-Combat-Malware-in-Mobile-Ad-Tags

AerServ Integrates Media Trust Scanner to Combat Malware in Mobile Ad Tags


Friday, July 22, 2016 by

AerServ has announced it is integrating The Media Trust SaaS-based Media Scanner service into its mobile ad serving and mediation platform to automatically detect, alert and then remove suspicious or malicious ad creatives.The Media Scanner service provides continuous protection against malware surreptitiously embedded in mobile ad tags. The solution hunts for...


Adcolony-Studies-the-Impact-of-Advertising-Creative-on-AppInstall-Campaigns

Adcolony Studies the Impact of Advertising Creative on AppInstall Campaigns


Friday, June 24, 2016 by

Adcolony conducted a recent study into the impact of advertising creative on app-install campaigns. The company indexed over 11,000 ad creatives for more than 2,500 apps, tagging each with the specific creative elements featured within, from use of voiceover or other sound effects to text callouts and live action. Over 10 billion mobile video ad impressions were analyze...


Sovrn-Offers-Enhanced-SSLCompliant-Advertising-Functionality

Sovrn Offers Enhanced SSLCompliant Advertising Functionality


Sunday, May 22, 2016 by

Sovrn has announced that its platform new offers SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.Sovrn offers website monetization tools that collect and report on reader intent, behavior, demographics, and other insights. The new Sovrn ad tags are protocol-agnostic, meaning they ...


New-HTML5-Ad-Validator-Tests-Ad-Creatives-Against-IAB-Guidelines

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines


Sunday, May 8, 2016 by

The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...


Medialets-Launches-Servo-Total-Attribution-Attribution-and-Monetization-Platform

Medialets Launches Servo Total Attribution Attribution and Monetization Platform


Wednesday, August 20, 2014 by

Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...