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Developer news items we found relating to acquire users

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Airnow-acquires-Madrid-based-Lab-Cave

Airnow acquires Madrid based Lab Cave


Monday, January 17, 2022 by

UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry. This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


The-three-keys-to-mobile-advertising-success

The three keys to mobile advertising success


Thursday, October 19, 2017 by

The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...


Omnichannel-insights-launch-for-phone-call-analytics-platform-DialogTech

Omnichannel insights launch for phone call analytics platform DialogTech


Wednesday, July 26, 2017 by

DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...


PartCycle-uses-AI-to-help-buyers-find-used-auto-parts

PartCycle uses AI to help buyers find used auto parts


Saturday, July 15, 2017 by

PartCycle Technologies announces “Inventory A.I.”, an industry-first innovation developed to clearly communicate part descriptions and provide accurate quality ratings on used auto parts sold through the PartCycle Marketplace.Most used parts sourcing solutions available today only display raw notes made when an automotive recycler enters a part into their inventory mana...


XRite-launches-ColorEye-app-for-perfect-color-matching

XRite launches ColorEye app for perfect color matching


Wednesday, July 12, 2017 by

X-Rite Incorporated, a provider of color science and technology, and its subsidiary Pantone LLC, announced the launch of Color-Eye, a solution that brings accurate color measurement to smartphones and ecommerce applications. Color-Eye uses a smartphone and a color calibration card to help consumers shop for new items that match or complement the color of items they have...


Acquired.io-wants-to-help-small-app-publishers

Acquired.io wants to help small app publishers


Thursday, July 6, 2017 by

The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


Overcoming-the-app-marketing-sticking-point

Overcoming the app marketing sticking point


Monday, February 6, 2017 by

Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....


You-will-pay-22-percent-more-to-acquire-users-in-swing-states-right-now

You will pay 22 percent more to acquire users in swing states right now


Wednesday, November 2, 2016 by

Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


How-revenue-recycling-can-help-you-improve-capital-and-fund-growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 4, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


The-Impact-of-Mobile-Programmatic-Advertising-in-2016

The Impact of Mobile Programmatic Advertising in 2016


Monday, January 25, 2016 by

As more brands continue to shift their advertising investment into mobile, the impact of programmatic trading will also grow as marketers continue to depend upon the technology to reach their target audiences. Tim Koschella, CEO and Co-Founder of AppLift, recently provided his insight what to expect for mobile programmatic in 2016.Koschell has broad expertise in interna...


Google-Play-Updates-Offer-New-Opportunities-for-Developers-to-Acquire-Users

Google Play Updates Offer New Opportunities for Developers to Acquire Users


Tuesday, June 9, 2015 by

At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...


User-Acquisition:-The-Hidden-Driver-Behind-the-Unbundling-Trend

User Acquisition: The Hidden Driver Behind the Unbundling Trend


Tuesday, June 2, 2015 by

There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


Breaking-Out-of-The-App-User-Acquisition-Funding-Trap-With-Pollen-VC

Breaking Out of The App User Acquisition Funding Trap With Pollen VC


Friday, December 19, 2014 by

I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...


Crystal-Ball-Predictions-for-Mobile-App-Marketing-in-2015

Crystal Ball Predictions for Mobile App Marketing in 2015


Wednesday, December 10, 2014 by

It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...


App-Analytics-Solutions-Are-The-Answer-For-Mobile-Developers

App Analytics Solutions Are The Answer For Mobile Developers


Saturday, December 6, 2014 by

App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...


SponsorPay-Mobile-Ad-Supply-Side-Platform-Rebrands-as-Fyber

SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber


Thursday, July 24, 2014 by

SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...


On-Average-It-Costs-About-$1.25-Per-App-Install-To-Acquire-Users-(CPI)

On Average It Costs About $1.25 Per App Install To Acquire Users (CPI)


Tuesday, July 1, 2014 by

Consumers need for apps shows little sign of abating, mirroring publishers desire to reach and convert new app users. This increase in marketing costs are demonstrated in Fisku’s App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps. The report shows that download volume grew by 24 percent to 6.6 ...


Differences-between-Testing-and-Monitoring-App-Performance

Differences between Testing and Monitoring App Performance


Wednesday, March 5, 2014 by

A recent story by Pulse.io compares testing and monitoring mobile app performance, and why both are important aspects of mobile app development.There are two stages associated with optimizing app performance; one stage is before the app is released (i.e. testing performance), and the other after it is released (i.e. monitoring performance). The ...


AppLift’s-Customer-Lifetime-Value-Optimization-Technology-Yields-150-percent--Return-On-Investment-For-Aeria-Games

AppLift’s Customer Lifetime Value Optimization Technology Yields 150 percent Return On Investment For Aeria Games


Tuesday, February 18, 2014 by

Mobile Games Marketing Platform AppLift announces that its proprietary Customer Lifetime Value Optimization Technology (LTV) yielded 150% return on investment after recouping the initial investment for Aeria Games’ user acquisition campaigns in over 15 countries. The acquired users achieved break-even in an average time of one and a half months. For the best p...


HitFox-Group

HitFox Group's AppLift Acquires One Million Users Per Month For Top Game Publisher


Wednesday, March 27, 2013 by

San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all ...