AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
AI e learning is becoming popular
Monday, May 15, 2023 by Richard Harris
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial in...
App development to improve with insights from behavioral data
Tuesday, January 31, 2023 by Richard Harris
One of the most exciting developments in 2022 was the introduction of Data Creation as an approach. This is the process of intentionally creating data to power AI and advanced data applications, as opposed to data exhaust, which is the byproduct of data emitted from existing systems.
Organizations will seek to build better apps with granular insights from behavioral ...
What the future of AR looks like
Friday, December 2, 2022 by Richard Harris
The next two decades hold incredible promise, and danger, as our lives become more intertwined with extended reality (XR) technologies. Visions of exciting possibilities are tempered with privacy concerns, as major XR companies explore centralized visual positioning systems that store personal data.
Today’s pioneers of augmented and virtual realities (AR and VR...
Building mentally fit workforces with Pulse
Tuesday, July 26, 2022 by Brittany Hainzinger
New Gallup findings from their latest annual global update determined, among other ominous results, that stress, sadness, and worry have all inched higher worldwide pushing Gallup's Negative Experience Index to yet another new high. Our career lives are certainly suffering in kind.
New ‘Pulse’ app helps build a more menta...
Cloud and cyber asset management trends for 2022
Thursday, January 6, 2022 by Richard Harris
Companies have been racing to mature their technologies and pursue digital transformations in the last few years, as a way to gain or maintain competitive advantage and resilience. This has led to an emerging area of focus: cyber asset management. Organizations are now taking inventory of their IT infrastructure and prioritizing more agile cyber asset management process...
Artificial Intelligence authentication in 2022
Tuesday, January 4, 2022 by Brittany Hainzinger
Sanjay Gupta, Global Head of Product, at Mitek shares his 2022 predictions on the rise of touchless technologies, the impacts of digital banking, and the increasing use of voice and behavioral biometrics to verify identification.
Touchless technology will gain adoption in new industries
Technology designed to reduce friction in consumer behavior and improve t...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
GitLab acquires Peach Tech and Fuzzit
Friday, June 12, 2020 by Brittany Hainzinger
GitLab announced it has acquired Peach Tech and Fuzzit. These acquisitions will add fully-mature testing solutions including protocol fuzzing, API fuzzing, DAST API testing, and coverage-guided fuzz testing. This makes GitLab’s DevSecOps offering the first security solution to offer both coverage-guided and behavioral fuzz testing techniques as well as the fi...
Breakthrough in voice biometric optimization comes with IDVoice 2.11
Monday, January 27, 2020 by Freeman Lightner
ID R&D announced the newest release of its voice biometric solution, IDVoiceTM version 2.11. This release delivers a breakthrough in voice biometric optimization with an AI-based SDK of under 1MB, enabling voice biometrics to be implemented on the edge - from chips to IoT devices - for a new era of security and personalization in the voice-enabled UX.
IDVoice, ID...
AI comes to connected homes thanks to Veego
Friday, January 24, 2020 by Christian Hargrave
Veego Software announced the Veego Self-Care solution based on artificial intelligence (AI) and other advanced technologies, enabling real-time self-support in the connected home. The solution shifts costly and cumbersome subscriber-support actions from traditional customer care to the vigilant Veego AI, saving service providers vast technical support resources and expe...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Data science and the currency of the future
Wednesday, February 6, 2019 by Richard Harris
A recent study performed by IDC and Seagate forecasted that by 2025, global data will grow to 163 zettabytes. For scale, that’s approximately 1 trillion gigabytes per zettabyte. As the amount of available data grows, businesses are clamoring for larger and larger pieces of the pie. However, when it comes to leveraging data, success doesn’t rest on the quanti...
Industrial IoT platform gets updates from Pulse Secure
Monday, December 17, 2018 by Richard Harris
Pulse Secure, a provider of Secure Access solutions to both enterprises and service providers, announced the release of Pulse Policy Secure (PPS) 9.0R3 to extend its Zero Trust Security model to IIoT devices and smart factories. The new version enables factories to streamline machinery repairs and diminish costly production downtime through IT-managed secure access...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Biometric authentication for messaging apps is now available
Wednesday, September 26, 2018 by Christian Hargrave
ID R&D has announced the release of biometric authentication technology for messaging. The new solution, SafeMessage, offers multi-layer continuous authentication across messaging platforms without any impact to the user experience. ID R&D will be demoing SafeMessage, as well as its other voice and behavioral biometric products, at FinovateFall.
SafeMessage p...
Digital therapy app proven to reduce chronic back pain by 40 percent
Monday, September 24, 2018 by Richard Harris
Boston based digital therapy startup, Kaia Health, has launched a new app that uses AI and motion tracking technology to personalize treatment programs to manage and treat chronic low back pain (LBP) which has been shown in clinical studies to reduce chronic back pain by 40% - and "could save the US economy billions each year."
Created by Kaia Health the mo...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
IDVoice biometric security update has been released
Friday, June 22, 2018 by Richard Harris
ID R&D released the newest version of its most advanced voice biometric security solution, IDVoice. Additionally, ID R&D is announcing that both IDVoice and its behavioral biometric security solution, IDBehave, are now available on the Samsung SDS Digital Identify Platform.
IDVoice is a mobile-optimized voice biometric solution that authenticates users by eva...
What American companies can learn from Europe's new GDPR laws
Wednesday, June 13, 2018 by Christian Hargrave
People around the world have recently started to receive tons of emails from companies updating their privacy policies. Naturally, many ask, why this is happening, and the ones with a deeper understanding of the process mutter a four-letter combination - GDPR. While an astounding part of the US Senate appears to be confused about the concept of Net Neutrality, Europe&rs...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Teladoc mobile doctor consultation app is now available
Thursday, January 11, 2018 by Christian Hargrave
Teladoc has announced the commercial availability of its integrated mobile app experience. Members can now benefit from a single, patient-centered point of access to answers for a wide array of medical needs, as the app combines the high frequency care services traditionally provided by Teladoc, along with the expert specialty medical and second opinion services of Best...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
The battle of biometric security coming in 2018
Friday, November 3, 2017 by Kevin Tussy
Fingerprint sensors first appeared in smart devices in 2007 and then gained momentum as a 4-digit PIN code replacement in 2013's Apple iPhone 5S. Hailed as the future of authentication by some, fingerprint's security weaknesses were quickly exposed by the children of sleepy dads, cats' paws and gummy bears. Still, the lure of convenience today and the promise of securit...
Creating apps for iPhone X with newly opened doors
Tuesday, October 17, 2017 by Evan Rosenbaum
Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...
The blockchain for mobile adtech BAEX by Acquired.io
Tuesday, October 3, 2017 by Richard Harris
Acquired.io has announced Blockchain Advertising Extensions (BAEX), the first blockchain-powered solution that enables new types of deals, like trading targeting data and using data outside social platforms to target users at scale. As part of this initiative, a BAEX token sale is planned to take place later this year.There are new types of transactions that Blockchain ...
Ascensia Diabetes Challenge starts Oct 1
Friday, September 29, 2017 by Richard Harris
Ascensia Diabetes Care has announced the launch of the Ascensia Diabetes Challenge, a global innovation competition that is seeking innovative digital solutions to support diabetes management and improve the lives of those living with type 2 diabetes. The challenge aims to find new ways to help tackle the management of the global epidemic of type 2 diabetes by unearthin...
Dashlane enterprise password manage platform launches
Wednesday, September 20, 2017 by Christian Hargrave
Dashlane announces Dashlane Business 2.0, an enterprise password solution backed by a U.S. patented security architecture. Business 2.0 is a password management solution that strengthens organizational password security and reduces unsecure password sharing. The platform provides visibility into whether employees are reusing passwords across personal and work accounts. ...
