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Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


The-fastest-growing-app-markets-in-2019

The fastest growing app markets in 2019


Thursday, October 10, 2019 by

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...


What-Render-announced-at-TechCrunch-Disrupt-SF

What Render announced at TechCrunch Disrupt SF's Startup Battlefield


Thursday, October 3, 2019 by

Render announced three major additions to its platform - Disks, Infrastructure as Code in the form of render.yaml and Deploy To Render button - onstage at TechCrunch Disrupt SF’s Startup Battlefield. Startup Battlefield showcases the most promising early-stage and fundamentally disruptive startups. When it comes to hosting applications in the cloud, developers ...


eiPaaS-value-as-seen-from-Jitterbit

eiPaaS value as seen from Jitterbit's CTO


Wednesday, September 25, 2019 by

Fragmented technologies have the power to stop an enterprise dead in its tracks. However, there is one secret weapon every business needs to give themselves a fighting chance to quickly grow to the levels of those other major companies. Enterprise integration has become the great growth enabler for today's enterprises. We spoke with, Manoj Chaudhary, CTO and VP...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


iOS-12-notifications-did-not-change-user-behavior-report-says

iOS 12 notifications did not change user behavior report says


Monday, March 25, 2019 by

Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings. ...


Zinier-gets-$22M-to-transform-field-service-management-with-automation

Zinier gets $22M to transform field service management with automation


Monday, March 11, 2019 by

Zinier has raised $22 million in Series B funding to accelerate global growth and expand its platform to meet the growing needs of field service organizations. Returning investor Accel led the round, along with Founders Fund, Nokia-backed NGP Capital, Qualcomm Ventures LLC and returning France-based investor Newfund. The investment coincides with the field service in...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


StackCommerce-celebrates-$100M-in-payouts-to-creators

StackCommerce celebrates $100M in payouts to creators


Wednesday, November 28, 2018 by

StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content. The company expanded into the men’s l...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


OutSystems-low-code-platform-forms-partnership-with-Persistent

OutSystems low code platform forms partnership with Persistent


Wednesday, October 24, 2018 by

OutSystems has recognized Persistent Systems as a Global Partner, its highest partnership level. Persistent and OutSystems have strengthened their strategic alliance to make it easier for customers to launch products and service lines, transform customer experience, and automate business processes. With this strategic partnership, organizations can better harness the be...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Hold-UR-Phone-better-with-this-new-smarphone-addon

Hold UR Phone better with this new smarphone addon


Monday, September 24, 2018 by

In today’s world people of all ages find that a cell phone has a definite hold on his or her personality and character. Losing a phone is costly and time-consuming and the ability to be certain one is capable and able to protect their smartphone has a vital and positive impact on an individual. Hold UR Phone offers consumers a handy means of holding and protecting...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


How-Cryptocurrencies-can-change-business

How Cryptocurrencies can change business


Wednesday, February 7, 2018 by

Blockchain and cryptocurrencies are going to change the economic landscape in ways that we cannot begin to understand. Those who treat tokens like stocks - buying and selling for speculative profit - do not represent even a portion of the real potential value. Industry-specific cryptocurrencies like Dentacoin create a new value paradigm that blends an old business ...


Dataguise-recognized-in-MarketsandMarkets-datacentric-security-report

Dataguise recognized in MarketsandMarkets datacentric security report


Thursday, January 25, 2018 by

Dataguise was cited a new report titled Data-Centric Security Market Global Forecast to 2022 published by IT research firm MarketsandMarkets. In the report, analysts forecast the global data-centric security market to grow from USD $1.79 Billion in 2016 to USD $5.83 Billion by 2022, at a compound annual growth rate (CAGR) of 23.1%. The report indicates that sensitive da...


How-AI-is-transforming-business

How AI is transforming business


Friday, December 29, 2017 by

Businesses are drowning in a deluge of data. Within the torrent of information are bits that, once analyzed, can help people make the best decisions for their company, but it’s impossible to manually comb through and digest the raw data before the next wave arrives. Artificial intelligence (AI) offers one of the best solutions to finding the relevant data and forging it...


AppDynamics-unveils-the-next-gen-business-iQ

AppDynamics unveils the next gen business iQ


Monday, October 23, 2017 by

AppDynamics, a Cisco company and the leader in application intelligence, has announced new machine learning capabilities, and all new IoT network visibility, and vision for the next generation Business iQ, giving CIOs a bold new future with one platform to drive the business through the complexity of the digital economy.Every enterprise is deploying more and more softwa...


IoT-Cybersecurity-is-top-concern-says-BlackBerry-report

IoT Cybersecurity is top concern says BlackBerry report


Friday, October 20, 2017 by

BlackBerry Limited has announced findings from a new global research whitepaper, which surveyed IT decision makers on corporate IoT deployments. Conducted by 451 Research, the whitepaper titled, “Securing the Enterprise of Things: Opportunity for securing IoT with a unified platform emerging as IoT popularity grows,” reveals that huge opportunities are balanced against ...


Mobile-games-inapp-advertising-chat-with-Jun-Group

Mobile games inapp advertising chat with Jun Group


Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...


Low-code-does-not-mean-simple-or-isolated

Low code does not mean simple or isolated


Monday, September 18, 2017 by

As automation and rapid development are increasingly becoming the order of the day, a clear pattern has begun to form between two key enterprise practices. That it is to say that low code development platforms are now often offering services for Enterprise Information Management. The new partnership between the two technologies being motivated by companies' constant dri...


On-the-origin-of-applications:-From-monolith-to-microservices

On the origin of applications: From monolith to microservices


Monday, July 31, 2017 by

Computing and biology are often seen as existing on two separate planes: computing relies on order of operations and algorithms, while biology functions on organ systems and bodily processes (although, bio-computing is closing this gap). As different as they may seem, they hold a striking similarity in that they are both governed by natural selection - or in the case of...


Software-developers-are-easy-targets-for-hackers-study-finds

Software developers are easy targets for hackers study finds


Thursday, July 20, 2017 by

Netsparker Ltd., a company in the web applications security industry, has released survey results showing that most software developers make themselves easy targets for hackers, even when they are behind a corporate firewall. The primary reason is not that their web server software is out of date, however. Instead, it is largely the result of developers running vulnerab...


Explaining-RCS-and-how-it-could-kill-the-need-for-some-apps

Explaining RCS and how it could kill the need for some apps


Friday, May 12, 2017 by

Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo...


IT-cloud-be-holding-your-business-back

IT cloud be holding your business back


Friday, April 7, 2017 by

Logicalis US Asks CIOs: Can Your IT Infrastructure Support a Bimodal IT Model on the Same Platform at the Same Time?Organizations of every size in every vertical market are grappling with one universal challenge: Defining what “digital transformation” means to them and mapping a strategy that is flexible and dynamic enough to achieve it while simultaneously support...


Playwire-and-Overwolf-look-to-tap-into-the-eSports-industry

Playwire and Overwolf look to tap into the eSports industry


Wednesday, April 5, 2017 by

Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...


Insights-on-push-alert-frequency-to-improve-new-app-user-retention

Insights on push alert frequency to improve new app user retention


Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...


Yorktel-CEO-explains-why-they-are-winning-in-video-communications

Yorktel CEO explains why they are winning in video communications


Friday, March 24, 2017 by

Ron Gaboury, CEO of Yorktel is crediting his company’s record success to a multi-tiered strategy set in motion almost 5 years ago. “Several years ago, we announced a forward-thinking strategic focus on vertical market integration, investment in applications consumable as a service from the cloud, and expanding Yorktel Professional Services, our in-house management ...


Cheetah-Mobile-celebrates-launch-of-their-ad-platform-into-European-markets

Cheetah Mobile celebrates launch of their ad platform into European markets


Tuesday, March 21, 2017 by

Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...


The-Orange-Pi-community-gets-a-snap-store

The Orange Pi community gets a snap store


Monday, March 20, 2017 by

Orange Pi maker Shenzhen Xunlong Software is launching an app store in partnership with Canonical to foster an active community of developers and users. Through this app store, developers gain a simple mechanism to share their applications, projects and scripts between themselves and with their wider community. Applications in the store are formatted as snaps, the ...


Cloud-native-apps:-Perspectives-from-Navisite

Cloud native apps: Perspectives from Navisite


Thursday, March 16, 2017 by

There is much to be considered in the complex IT ecosystems that support modern enterprises. Just like a clock, each little cog and gear plays a critical role in making sure everything is on time and in working order. Unlike a clock, however, IT environments are far less predictable and must be built with more flexible, scalable parts and pieces to function at an optima...


Flying-cars-are-going-to-be-a-reality

Flying cars are going to be a reality


Tuesday, February 14, 2017 by

A pair of recent announcements from Shanghai-based Ehang and the Israeli firm Urban Aeronautics have advanced the concept of the flying car - long a staple of science fiction - from the imaginary distant future to a looming reality. In January, a year after debuting its drone at the Consumer Electronics Show in Las Vegas, Ehang released video footage showing its Ehang 1...


iPaaS-market-to-be-worth-$2.9B-by-2021-

iPaaS market to be worth $2.9B by 2021


Sunday, December 18, 2016 by

MarketsandMarkets has published a new report that shows the iPaaS(Integration Platform as a Service) market size is estimated to grow from $528.0 Million in 2016 to $2,998.3 Million by 2021. That's a 41.5% Compound Annual Growth Rate (CAGR) during the forecast period. If this prediction comes to fruition, we can expect to see the Cloud Services industry become an e...


Vantiv:-An-open-ecosystem-approach-to-integrated-payments

Vantiv: An open ecosystem approach to integrated payments


Wednesday, December 7, 2016 by

It’s no secret, innovation within the payments industry is at an all-time high and there are no signs of slowing down. By providing developers with the tools to move the payments industry forward, Vantiv looks to be a driving force for growth in the years to come.We recently sat down with Moin Moinuddin, SVP of IP product at Vantiv, to discuss Vantiv’s open-...


Meet-the-worlds-first-iMessage-game-development-startup

Meet the worlds first iMessage game development startup


Monday, December 5, 2016 by

At the Slush conference in Helsinki, MojiWorks Limited announced it's formation and seed funding from Sunstone Capital and Lifeline Ventures.MojiWorks has been founded by Matthew Wiggins (CEO) and Alan Harding (CTO), veteran technology leaders & entrepreneurs and previously founders of Wonderland Software which was acquired by Zynga in 2011. MojiWorks will be based ...