Decentralized exchange system launched by Totle
Wednesday, December 26, 2018 by Austin Harris
Totle, a startup backed by TechCrunch founder Michael Arrington's crypto-fund Arrington XRP amongst others, has announced the launch of a first-of-its-kind solution for the fragmented decentralized trading and exchange ecosystem. The Totle Movement platform provides a solution for the lack of liquidity hampering cryptocurrency markets and DApp economies by supportin...
More rewarded mobile ads = higher user engagement
Thursday, April 19, 2018 by Richard Harris
Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Austin Harris
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
New study finds consumers prefer optingin to mobile ads
Wednesday, January 18, 2017 by Richard Harris
Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...
Mobile Users Place Their Advertising Value at $10.80 Per Minute
Monday, July 13, 2015 by Richard Harris
Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...
Tapjoy and Experian Partner For Targeted Mobile App Marketing
Monday, July 21, 2014 by Richard Harris
Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy adverti...
How Game Developers Can Bank on “Found Time”
Monday, March 3, 2014 by Jon Jackson
According
to Nielsen Mobile, consumers spend more time using their mobile devices to play
games than anything else, and 80 percent of all mobile apps revenue generated
last year was from games.
Motivated by either a fear of missing something or found time,” consumers
pick up their phones hundreds of times a day at idle moments when they have
nothing to do...
Weekly Roundup: 1b Apps on Metaps, Apple Arrives in Brazil, HP Access Catalog, Glass Etiquette, Amazon Coins, And Mobile Privacy
Saturday, February 22, 2014 by Richard Harris
Mobile App Privacy Policy: Do You Have One?What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuell...
Mobile App Privacy Policy: Do You Have One
Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
Ad networks want mobile game developers traffic
Tuesday, November 27, 2012 by Richard Harris
Executives from Tapjoy, ChartBoost and others discuss their different and sometimes controversial approaches to app monetizationIf this hasn't happened to you yet, it will soon: you're playing a mobile game and you see an in-app ad for another game inside it. Normally you might ignore such things, but this one is offering a reward--free virtual currency, perhaps--for th...
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