target audience

target audience news search results

Developer news items we found relating to target audience

35 results
AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


The-mobile-app-market-is-still-growing-to-hit-571-billion-by-2030

The mobile app market is still growing to hit 571 billion by 2030


Monday, October 16, 2023 by

The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


What-Threads-from-Meta-can-teach-developers-about-app-marketing

What Threads from Meta can teach developers about app marketing


Thursday, July 6, 2023 by

In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...


Clean-dirty-data-with-Data-Prep-from-Versium

Clean dirty data with Data Prep from Versium


Friday, May 26, 2023 by

Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...


AI-Personalization-and-Guidance-Engine-released-by-Starbox

AI Personalization and Guidance Engine released by Starbox


Monday, April 10, 2023 by

Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...


Secrets-revealed-from-developers-with-over-20-mobile-game-hits

Secrets revealed from developers with over 20 mobile game hits


Monday, September 5, 2022 by

My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...


Keeping-startups-agile-and-pivoting-with-MVPs

Keeping startups agile and pivoting with MVPs


Wednesday, August 24, 2022 by

With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market. Minimum viabl...


Open-Finance-transformed-by-Klavi

Open Finance transformed by Klavi


Monday, August 22, 2022 by

Klavi has announced that they received $15M USD in capital contribution. The series A round was led by venture capital funds Iporanga Ventures and Parallax Ventures and included GSR Ventures (an investor in several unicorns, including Didi/99). The banking infrastructure provider CIP S.A. and Vivo Ventures, Vivo's Corporate Venture Capital (CVC) launched in April, a...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


How-Pycom-wants-to-help-IoT-developers

How Pycom wants to help IoT developers


Tuesday, December 4, 2018 by

Although IoT development is increasingly on the rise, challenges still exist in the development and manufacturing process that prevents a streamlined workflow for developers. In this interview, Fred de Haro, CEO, and co-founder at Pycom discusses the company’s new consumer-focused developer offering, and shares insight into the current challenges developers are...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


The-first-blockchain-based-smartphone-coming-to-the-US

The first blockchain based smartphone coming to the US


Monday, June 18, 2018 by

An Android-based dual SIM smartphone developed by Pras Michel, in partnership with IoT device company Borqs Technologies, will be offered through a new tech platform, Blacture. The branded, 5.99 inch smartphone device - called MOTIF - will be available later in 2018 and exclusively on blacture.com. The phone features a blockchain-based platform that will be "the fi...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


Chartboost-Creative-Studio-launches

Chartboost Creative Studio launches


Friday, February 23, 2018 by

Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...


App-naming-best-practices

App naming best practices


Friday, January 26, 2018 by

Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...


The-new-location-based-marketing-strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


GitLab-tells-us-about-Auto-DevOps

GitLab tells us about Auto DevOps


Wednesday, November 15, 2017 by

As enterprises begin to embrace the benefits of DevOps to improve their application workflow, challenges still exist in the development process that prevent a streamlined workflow between developers and operations. In this interview, Sid Sijbrandij, CEO and co-founder at GitLab, shares insight on the company’s plans to offer an automated approach to DevOps, and shares s...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Four-privacy-questions-every-developer-needs-to-answer

Four privacy questions every developer needs to answer


Wednesday, September 13, 2017 by

Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...


STREAM-from-Lucktastic-lets-app-marketers-define-and-target-US-consumers

STREAM from Lucktastic lets app marketers define and target US consumers


Monday, July 24, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


Lucktastic-releases-STREAM-audience-platform

Lucktastic releases STREAM audience platform


Wednesday, July 19, 2017 by

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...


The-marketing-secrets-of-the-most-popular-apps

The marketing secrets of the most popular apps


Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...


Features-to-include-in-your-social-media-app

Features to include in your social media app


Monday, February 6, 2017 by

When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...


IBM:-Humanizing-Digital-Conversations

IBM: Humanizing Digital Conversations


Friday, October 7, 2016 by

In the Watson Cognitive services portfolio, there are services such as Personality Insights, Sentiment Analysis, Emotion Analysis, Tone Analyzer and Intent Detector (called Natural Language Classifier). These services enable the inference of one’s personality traits, sentiments, emotions, communication tones and the intents expressed by people in their writing respectiv...


CrossInstall-Chats-With-Us-About-Playable-Ads-for-Mobile-Apps

CrossInstall Chats With Us About Playable Ads for Mobile Apps


Wednesday, September 28, 2016 by

We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...


SourceKnowledge-Aims-to-Improve-User-Acquisition-and-Conversion-With-New-SaaS

SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS


Tuesday, August 16, 2016 by

SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...


New-Survey-Provides-Insights-Into-Most-Popular-Languages-for-Translating-Apps

New Survey Provides Insights Into Most Popular Languages for Translating Apps


Thursday, June 9, 2016 by

One Hour Translation has released the results of a new survey which provides insights into the most popular languages that English-language apps are translated into by app publishers in the United States and United Kingdom.The data was collected in first quarter of 2016 and shows that 28% of all mobile applications written in English by U.S. developers are int...


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Here's How to Maximize Your App's Potential Using Data


Monday, March 28, 2016 by

Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...


Marketing-Study-Shows-How-Much-a-TV-Ad-Can-Boost-Your-App-Installs

Marketing Study Shows How Much a TV Ad Can Boost Your App Installs


Tuesday, December 29, 2015 by

A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...


5-Ways-To-Promote-Your-App-Without-Spending-a-Ton-of-Money

5 Ways To Promote Your App Without Spending a Ton of Money


Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...


A-Guide-to-Become-a-Successful-Appreneur

A Guide to Become a Successful Appreneur


Tuesday, October 6, 2015 by

Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...


Vungle-Releases-New-Programmatic-Private-Marketplace-for-App-Advertising

Vungle Releases New Programmatic Private Marketplace for App Advertising


Thursday, September 17, 2015 by

Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity.  The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...


Targeting-Your-Way-to-Successful-App-User-Acquisition

Targeting Your Way to Successful App User Acquisition


Tuesday, August 25, 2015 by

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...