Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Vita finalizes secure NDA for public beta testers
Tuesday, April 3, 2018 by Christian Hargrave
Vita Mobile Systems, Inc. has announced the Company is finalizing its plans to begin public beta testing across the US. The Company has worked with its legal team to finalize a secure non-disclosure agreement (NDA) to be used with the select public beta testers. The VITA app has already been undergoing internal beta testing and utilizing large social media influencers a...
Mobile UX is just as important as functionality
Thursday, March 2, 2017 by Richard Harris
Editors note: Guest submission by Daniel AssoulineWhen building new software or apps, many developers make the mistake of prioritizing functionality over user experience. But user experience is just as important - if not even more important than functionality in any software, app or product. Take security software, for example. By focusing on the functionality, it can p...
IDTechEx report reveals much larger drone opportunity
Tuesday, February 14, 2017 by Richard Harris
Just when many investors are running for the exit, having burnt their fingers with toy drones and the like, IDTechEx reveals a much bigger picture with considerable potential for the level-headed. The new IDTechEx report, "Electric UAV Drones: Autonomous, Energy Independent 2017-2027" invites developers, and software engineers to consider the trends to larger drones inc...
Test automation usage on the rise
Wednesday, February 8, 2017 by Richard Harris
A study conducted by Wipro Limited, a consulting and business process services company, has found an 85% jump in Test Automation across industries to keep pace with the evolving technology landscape. The study, titled ‘State of Quality 2016’ was conducted over a period of nine months by Wipro’s Testing Services practice using analytical tools, with the objective of iden...
Features to include in your social media app
Monday, February 6, 2017 by Nick Swenson
When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...
Enhancing Employee Engagement with Mobile Technology
Thursday, July 2, 2015 by Joey Shevelson
Mobile technology has changed how we behave, from how we communicate with friends to how we consume news and information to how we shop for and purchase products. And the trend is skyrocketing. According to Flurry Analytics, mobile app usage grew by 76% in 2014, and shopping apps on iOS and Android increased an incredible 174% year-over-year - 220% on Android alone.&nbs...
Gaming and Social Media App Development Still On Top According to Recent Report
Monday, June 9, 2014 by Richard Harris
MEF has released the final report in its Global Consumer Insights Series. The report analysed data from 10,000 respondents in 13 countries, examining trends in the global app economy.The report shows 96% of mobile users having used an app on their device in the last six months. This figure remains constant among men and women and among under and over 35 year olds. The r...
