Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Ecommerce for SMBs transforms after StoreConnect lands 9M
Wednesday, August 30, 2023 by Richard Harris
The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...
How to integrate payments into SaaS products
Tuesday, October 11, 2022 by David Sharp
The disruptive nature of the COVID-19 pandemic impacted small and medium-sized businesses (SMBs) in many ways, from changing consumer expectations. to a migration to a remote workforce, to immense supply chain issues. To combat this disruption, many businesses either sped up their digital transformation investments or started down that path out of necessity.
A r...
Digital workspaces and workforces predictions from Jitterbit
Monday, January 10, 2022 by Richard Harris
Manoj Chaudhary, CTO and SVP of Engineering at Jitterbit talks about why digital workspaces and workforces will take a leap forward with more productive and efficient tools than what’s currently available. He also talks about how iPaaS will evolve, why there will be a rise in business technologists, and how hyperautomation will become the norm in 2022.
...
Zero trust security will prevail in 2021
Wednesday, January 6, 2021 by Brittany Hainzinger
Zero-trust security (when organizations stop trusting their people and services in an IT environment) will become the prevailing model for organizations in 2021. With more companies moving to distributed architectures, technology teams need a scalable way to make security foolproof while managing a growing number of microservices and greater complexity. Companies s...
New outsourced app development service launches
Friday, January 31, 2020 by Richard Harris
System Soft Technologies (SSTech) announced the formal launch of an application development outsourcing service to help SMBs drive the innovation required to meet the demands of digital transformation.
The AppSimpleTM service successfully offered in beta in 2019, supplements and enhances the design, test, and deployment skills and experience of SMBs’ in-house t...
Build vs buying mobile app code
Saturday, December 28, 2019 by Robert Castles
In the business world, it’s sometimes easy to forget that the end customer is still a human being. Consumer technology has spoiled us, in a good way, and now users are demanding the same level of customer experience and problem-solving from business applications as they get from the technologies ubiquitous in their day-to-day personal lives. This leaves companies ...
FTC cracks down on comprehensive data security for Utah company
Thursday, November 14, 2019 by Richard Harris
A Utah-based technology company has agreed to implement a comprehensive data security program to settle Federal Trade Commission allegations that the company failed to put in place reasonable security safeguards, which allowed a hacker to access the personal information of a million consumers.
InfoTrax Systems, L.C., provides back-end operation services to multi-leve...
Robot to interact with guests at Sprint exhibit
Thursday, October 24, 2019 by Austin Harris
CloudMinds Technology Inc. will have its revolutionary XR-1 robot interact with guests at the Sprint exhibit (South Hall #1702) at Mobile World Congress Los Angeles, Oct. 22 to 24. XR-1 is one of the first-ever humanoid robots powered by cloud artificial intelligence, commercial Sprint True Mobile 5G and proprietary vision-controlled grasping technology for service robo...
Automation Anywhere acquires Klevops
Monday, August 5, 2019 by Richard Harris
Automation Anywhere announced that it has acquired Klevops, a privately-held company based in Paris. With the acquisition, Automation Anywhere fast forwards the RPA category to Attended Automation 2.0, where managers can easily orchestrate workstreams across a team of employees and bots, driving a higher level of employee productivity and improved customer experience. T...
VR gaming with computer vision assisted audio coming
Thursday, March 21, 2019 by Richard Harris
In a paper to be presented at the IEEE VR Conference in Osaka Japan, researchers detail how they developed a computer-vision system that takes two images from off-the-shelf 360° cameras and uses AI to understand the acoustics of the user’s environment. This allows spatial audio to intelligently adapt to the user’s environment and produce a more immersive...
Popular RPA launches free version for devs, SMBs, and students
Monday, March 11, 2019 by Richard Harris
Automation Anywhere has eliminated the barriers to RPA adoption (Robotic Process Automation) for small businesses, developers and students, by providing unfettered access to the only true digital workforce platform. Beginning now, users of the Community Edition will have access to the full suite of Automation Anywhere products, including RPA, IQ Bot (AI), Bot Insig...
The new Sprint CTL Chromebook NL7 LTE
Wednesday, November 21, 2018 by Austin Harris
Sprint is working with Google and CTL to create the all-new CTL Chromebook NL7 LTE with Sprint featuring Sprint’s built-in LTE technology. The CTL Chromebook NL7 LTE with Sprint seamlessly integrates with Google’s G Suite for Education as well as G-Suite Basic, Business and Enterprise editions, and allows users to connect virtually anywhere without the need ...
Zebra to introduce first SMB Mobile Device
Tuesday, October 31, 2017 by Austin Harris
Zebra Technologies Corporation has introduced the TC20, a rugged, value-driven mobile computer designed to meet the specific needs of small-and-medium-sized businesses (SMBs). The TC20 is a light, durable and long-lasting mobile device developed for indoor use for SMBs in sectors such as retail and hospitality. With the TC20, SMBs can now enjoy business-ready functions ...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
Progress talks Kendo UI Builder v2
Wednesday, October 11, 2017 by Richard Harris
Not all companies are building applications from scratch today, so businesses must take into consideration the investments made in web applications in the past and leverage it as cost-effectively and efficiently as possible.We talked with Tanya O’Connor, Senior Product Marketing Manager, Progress OpenEdge, to learn more about how their new Kendo UI Builder 2.0 wants to ...
Is your app ready for Black Friday
Wednesday, September 6, 2017 by Tony Branson
With the increasing use of mobile devices for online shopping, a major share of every wallet is now going to online retailers. The convenience of shopping anytime; anywhere perfectly suits the busy, on-the-go generation that is giving eCommerce businesses a big boost. Despite this reality, more than 70% of SMBs do not have their websites ready for a sudden rise in traff...
Appy Pie App Sheets feature
Friday, July 21, 2017 by Austin Harris
Appy Pie, a cloud-based mobile application builder platform just announced the launch of its App Sheets feature, which allows business owners to link all of their Google Spreadsheets and Forms into an app to modify in real-time. Appy Pie’s newest feature allows users to have access to their Google Spreadsheets or Forms directly from the Appy Pie app to instantly add, mo...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
Small business and mobile apps insight
Thursday, April 20, 2017 by Richard Harris
Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps in 2017, according to new research from Clutch. They report that 42% of SMBs have built their own mobile app, and the survey indicates that SMBs increasingly view them as a worthwhile tool to improve business operations and return on investment.Two-thirds (67%) of SMBs surveyed said ...
IT departments continue to struggle says new report
Tuesday, February 28, 2017 by Richard Harris
BigPanda, the Algorithmic Event Management Platform that transforms high volumes of IT alerts into actionable insights, announced the release of its 2017 “State of Monitoring” report. The company’s annual survey is designed to evaluate the current IT monitoring landscape, including a review of the most popular tools for monitoring, deployment, and tick...
Drag and drop app building platform now includes VR-AR elements
Sunday, February 5, 2017 by Richard Harris
Appy Pie, a cloud-based mobile application builder platform, has announced the integration of their newest virtual reality (VR) and augmented reality (AR) features into their no-code platform, allowing small and medium sized businesses (SMBs) to easily integrate immersive technology into their apps, further enhancing the user experience. That means that there is nothing...
Telerik Survey Shows Over Half of Developers Have Never Built an App
Tuesday, September 1, 2015 by Stuart Parkerson
Telerik, a subsidiary of the software company Progress, has released the findings from its latest Telerik State of Mobile Development report which surveyed 3,000 IT professionals and developers to assess the adoption, trends and perceptions around mobile development.One of the most interesting revelations from the survey was the fact that that 57% of the developers that...
Local Advertising Changes Could Provide Boon for App Publishers
Tuesday, June 16, 2015 by Richard Harris
Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...
Apigee Introduces New SaaS API Management Product for SMBs
Tuesday, June 16, 2015 by Stuart Parkerson
Apigee has introduced a new API management product called Apigee Edge SMB which has been designed for the requirements of small and mid-sized businesses. It is offered as a software-as-a-service (SaaS) product for managing, securing, scaling and analyzing an unlimited number of APIs.The Apigee Edge API platform provides capabilities including API monetization, PCI compl...
Report Shows Linux Developers Are Increasingly in Demand
Tuesday, April 21, 2015 by Richard Harris
A recent report show that IT departments are increasing efforts to hire Linux developers. The 2015 Linux Jobs Report, which forecasts the Linux job market based on a survey of hiring managers and Linux professionals, was commissioned by the Linux Foundation.The 2015 Linux Jobs Report includes data from hiring managers (1,010) and Linux professionals (3,446) and provides...
Flint Mobile's New App2App Connect Allows Mobile Credit Card Payments with Minimal Coding
Tuesday, March 24, 2015 by Richard Harris
Flint Mobile has released App2App Connect, a way for developers to extend their mobile apps to accept credit card payments online without any extra hardware. Designed for business applications that help SMBs manage clients, forms, jobs, appointments or sales orders from their smartphones, App2App Connect enables developers to embed a “Take Payment” button in their ...
Make Your App a Hit: a Three Part Checklist for Mobile Developers
Friday, August 29, 2014 by Li-at Karpel Gurwicz
For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...
Why Saas and Continuous Delivery Is a Match Made in Heaven for Mobile Apps
Tuesday, July 22, 2014 by Steven G. Harris
In recent years, application usage has evolved and grown tremendously. Unlike core IT systems (ERP, HR, etc.) that are under the close scrutiny of corporate IT, Software as a Service (SaaS) and now mobile applications come with very different requirements. What’s valuable and efficient today might not be what’s valued tomorrow: SaaS and mobile applications have to const...
.jpg)
