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Developer news items we found relating to ott

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OTT-media-opportunities-to-grow-in-2021

OTT media opportunities to grow in 2021


Thursday, January 7, 2021 by

2020 as the “great acceleration” towards an app-focused world  The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...


AppsFlyer-releases-mobile-attribution-solution-for-Apple’s-App-Clips

AppsFlyer releases mobile attribution solution for Apple’s App Clips


Monday, November 2, 2020 by

AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly. The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Don

Don't sleep on AppAds txt implementation


Thursday, July 11, 2019 by

It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory. So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Android-TV-is-not-slowing-down

Android TV is not slowing down


Friday, May 25, 2018 by

Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...


mTraction-TVSync-looks-to-expand-into-TV-marketing

mTraction TVSync looks to expand into TV marketing


Thursday, May 4, 2017 by

mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


BHD-in-Vietnam-signed-with-SpotX-video-inventory-platform

BHD in Vietnam signed with SpotX video inventory platform


Thursday, February 16, 2017 by

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...


UCaaS-adoption-gaining-ground-as-enterprises-turning-to-the-cloud

UCaaS adoption gaining ground as enterprises turning to the cloud


Tuesday, February 7, 2017 by

More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft, Inc. survey of global telecom providers and industry leaders.The Bro...


Metrological-wants-you-to-develop-content-that-goes-Over-The-Top

Metrological wants you to develop content that goes Over The Top


Wednesday, December 28, 2016 by

Metrological has announced a new method for operators to deploy premium Over-The-Top(OTT) content on Set-Top boxes (STBs). By using cloud-based frameworks and standardized key components, operators can streamline premium OTT integrations and speed up the time to market. Key features:- Simplified player abstraction- Security and provisioning- Code streamlining, reducing ...


EdgeConneX-Offers-AWS-Direct-Connect-for-Portland-Edge-Data-Center

EdgeConneX Offers AWS Direct Connect for Portland Edge Data Center


Monday, May 2, 2016 by

EdgeConneX has announced the availability of Amazon Web Services (AWS) Direct Connect in its Portland Edge Data Center. With AWS Direct Connect, companies in the Pacific Northwest can connect their IT infrastructure directly to Amazon Web Services, establishing a private connection to the cloud. The announcement marks the first metro offering for AWS Direct Connect in P...


Text-Messaging-Remains-a-Key-Factor-for-Marketers

Text Messaging Remains a Key Factor for Marketers


Monday, March 21, 2016 by

There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be surprising to hear that 97 percent of smartphone owners still use text messaging according to Pew Research most recent analysis of smartphone use. This remarkably high figure illustrates that basic communication remains a key dri...


The-Problems-Facing-OTT-Messaging-Apps

The Problems Facing OTT Messaging Apps


Thursday, November 19, 2015 by

tyntec, a telecom-web convergence company, has issued the results of its international OTT (over-the-top) messaging app survey and report titled, “The challenges facing OTT messaging apps.” The findings, based on responses from smartphone owners in the US and China, uncover trends in consumer messaging app usage to evaluate the probability of OTT messaging apps one day ...


Cisco-Launches-New-Cloud-Based-TV-Video-Solutions

Cisco Launches New Cloud Based TV Video Solutions


Monday, September 21, 2015 by

Cisco has launched new suite of cloud-powered video solutions to provide TV experiences to multiple screens, utilizing one cloud, on any access network, within the home and on mobile.The two new services, Infinite Home and Infinite Video,  deliver full-featured linear, on-demand and time-shift TV video experiences as part of Cisco’s “Infinite” cloud video entertain...


Opera-TV-Snap-Turns-Video-Content-into-Smart-TV-Apps

Opera TV Snap Turns Video Content into Smart TV Apps


Monday, September 14, 2015 by

Opera Software has launched a new version of Opera TV Snap, designed to provide the ability to offer expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to offer interactivity on linear TV.Opera TV Snap turns video content into Smart TV apps. It lowers their barrier to entry into the OTT world by providing a...


CONNECTIONS-Conference-to-Feature-Technology-and-Business-Solutions-for-IoT-and-the-Connected-Home-

CONNECTIONS Conference to Feature Technology and Business Solutions for IoT and the Connected Home


Monday, April 20, 2015 by

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport.CONNECTIONS focuses on technology and business solutions for the connected consumer. The event features consumer research and market strategies to monetize digital content, mobile applications and services, value-added services,...


Synacor-Releases-New-Cloud-ID-Identity-Management-Platform

Synacor Releases New Cloud ID Identity Management Platform


Monday, April 6, 2015 by

Synacor has released a new Cloud ID Software Development Kit (SDK) which allows authentication for any mobile app. Synacor's Cloud ID identity management platform provides authentication services for video, messaging, premium services and mobile apps allowing app developers and programmers the ability to provide a secure identity management solution for their end-consum...


OpenCloud-Connect-Releases-New-Open-Standards-for-Cloud-Computing

OpenCloud Connect Releases New Open Standards for Cloud Computing


Tuesday, March 24, 2015 by

OpenCloud Connect’s new OpenCloud Reference Architecture publication offers a 104 page overview of the organization’s vision for an open testing and iterative standards development program for cloud computing.OpenCloud Connect (OCC) is an industry organization of cloud service providers, network service providers, equipment manufacturers, system integrators and software...


Happy-Birthday-SMS-Messaging!

Happy Birthday SMS Messaging!


Thursday, December 4, 2014 by

December 3, 2014 is the anniversary for the first SMS text message ever sent. SMS was created in the 1980s and didn’t take off until user experience was improved in the later part of the 90s and early 2000s. It was developed as part of the GSM standard. The growth of SMS today is predicted to drive A2P (application-to-person) messaging for both users and enterprises bei...


TV-Everywhere-Being-Used-Most-Inside-iOS-Apps-Than-Browsers

TV Everywhere Being Used Most Inside iOS Apps Than Browsers


Thursday, June 5, 2014 by

Among the most surprising results to come out of Adobe’s new Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends, is that for the first time iOS apps have surpassed browsers as the most popular access point for online TV content achieving a 43 percent market share. Browsers fell behind with a 36 percent shar...


Sprylogics’-New-SDK-Allows-App-Developers-to-Monetize-Local-Searches

Sprylogics’ New SDK Allows App Developers to Monetize Local Searches


Saturday, October 19, 2013 by

A new SDK which enables "swipe to share" actions to share actions and "smart links" to automatically detected links based on the user's search intent, is available for iOS and Android devices. The new offering is called Poynt-Enabled and has been released by the Canadian based firm Sprylogics. The product allows developers to generate a new revenue stream and is offer...