Key drivers of the metaverse market
Tuesday, August 23, 2022 by Richard Harris
Emmanuelle Rivet, Vice Chair, and US TMT & Global Technology Leader, at PricewaterhouseCoopers (PwC), has over 26 years of experience advising public and private tech companies on complex transactions from M&A and equity or debt offerings to system implementation and operations transformation for scale and compliance. Emmanuelle is focused on helping diverse tea...
Compliance as code adoption in 2022
Monday, January 10, 2022 by Freeman Lightner
Prashanth Nanjundappa is VP of Product Management at Progress. He has spent his entire career of over 20 years in the tech world, managing cross-functional high-performance teams, focused on building and launching enterprise and consumer products globally.
In the first 12 years of his career, Prashanth worked as a developer, technical lead, and architect for mobile, ...
Test automation framework from Tavant gets update
Thursday, June 17, 2021 by Brittany Hainzinger
Tavant announced a new version of its end-to-end test automation framework, FIRE 5.0 (Framework for Intelligent and Rapid Execution).
Tavant's FIRE 5.0 is a comprehensive tool and technology agnostic-test automation framework. This framework can orchestrate multiple automation tools and technologies, including (but not limited to) Selenium, Appium, Cypress, Protr...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Don't sleep on AppAds txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Android TV is not slowing down
Friday, May 25, 2018 by Ron Downey
Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025. With Google announcing the launch of its ADT-2 developer device earlier this month too, put...
mTraction TVSync looks to expand into TV marketing
Thursday, May 4, 2017 by Christian Hargrave
mTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo
Wednesday, March 1, 2017 by Richard Harris
As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
BHD in Vietnam signed with SpotX video inventory platform
Thursday, February 16, 2017 by Christian Hargrave
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...
UCaaS adoption gaining ground as enterprises turning to the cloud
Tuesday, February 7, 2017 by Richard Harris
More than half (51%) of businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX) by 2020, surpassing premise-based PBX as businesses of all sizes shift to the cloud for unified communications, team collaboration and contact center services, according to the 2nd Annual BroadSoft, Inc. survey of global telecom providers and industry leaders.The Bro...
Metrological wants you to develop content that goes Over The Top
Wednesday, December 28, 2016 by Christian Hargrave
Metrological has announced a new method for operators to deploy premium Over-The-Top(OTT) content on Set-Top boxes (STBs). By using cloud-based frameworks and standardized key components, operators can streamline premium OTT integrations and speed up the time to market. Key features:- Simplified player abstraction- Security and provisioning- Code streamlining, reducing ...
EdgeConneX Offers AWS Direct Connect for Portland Edge Data Center
Monday, May 2, 2016 by Stuart Parkerson
EdgeConneX has announced the availability of Amazon Web Services (AWS) Direct Connect in its Portland Edge Data Center. With AWS Direct Connect, companies in the Pacific Northwest can connect their IT infrastructure directly to Amazon Web Services, establishing a private connection to the cloud. The announcement marks the first metro offering for AWS Direct Connect in P...
Text Messaging Remains a Key Factor for Marketers
Monday, March 21, 2016 by Brian Heikes
There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be surprising to hear that 97 percent of smartphone owners still use text messaging according to Pew Research most recent analysis of smartphone use. This remarkably high figure illustrates that basic communication remains a key dri...
The Problems Facing OTT Messaging Apps
Thursday, November 19, 2015 by Richard Harris
tyntec, a telecom-web convergence company, has issued the results of its international OTT (over-the-top) messaging app survey and report titled, “The challenges facing OTT messaging apps.” The findings, based on responses from smartphone owners in the US and China, uncover trends in consumer messaging app usage to evaluate the probability of OTT messaging apps one day ...
Cisco Launches New Cloud Based TV Video Solutions
Monday, September 21, 2015 by Richard Harris
Cisco has launched new suite of cloud-powered video solutions to provide TV experiences to multiple screens, utilizing one cloud, on any access network, within the home and on mobile.The two new services, Infinite Home and Infinite Video, deliver full-featured linear, on-demand and time-shift TV video experiences as part of Cisco’s “Infinite” cloud video entertain...
Opera TV Snap Turns Video Content into Smart TV Apps
Monday, September 14, 2015 by Richard Harris
Opera Software has launched a new version of Opera TV Snap, designed to provide the ability to offer expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to offer interactivity on linear TV.Opera TV Snap turns video content into Smart TV apps. It lowers their barrier to entry into the OTT world by providing a...
CONNECTIONS Conference to Feature Technology and Business Solutions for IoT and the Connected Home
Monday, April 20, 2015 by Richard Harris
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport.CONNECTIONS focuses on technology and business solutions for the connected consumer. The event features consumer research and market strategies to monetize digital content, mobile applications and services, value-added services,...
Synacor Releases New Cloud ID Identity Management Platform
Monday, April 6, 2015 by Richard Harris
Synacor has released a new Cloud ID Software Development Kit (SDK) which allows authentication for any mobile app. Synacor's Cloud ID identity management platform provides authentication services for video, messaging, premium services and mobile apps allowing app developers and programmers the ability to provide a secure identity management solution for their end-consum...
OpenCloud Connect Releases New Open Standards for Cloud Computing
Tuesday, March 24, 2015 by Stuart Parkerson
OpenCloud Connect’s new OpenCloud Reference Architecture publication offers a 104 page overview of the organization’s vision for an open testing and iterative standards development program for cloud computing.OpenCloud Connect (OCC) is an industry organization of cloud service providers, network service providers, equipment manufacturers, system integrators and software...
Happy Birthday SMS Messaging!
Thursday, December 4, 2014 by Richard Harris
December 3, 2014 is the anniversary for the first SMS text message ever sent. SMS was created in the 1980s and didn’t take off until user experience was improved in the later part of the 90s and early 2000s. It was developed as part of the GSM standard. The growth of SMS today is predicted to drive A2P (application-to-person) messaging for both users and enterprises bei...
TV Everywhere Being Used Most Inside iOS Apps Than Browsers
Thursday, June 5, 2014 by Richard Harris
Among the most surprising results to come out of Adobe’s new Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends, is that for the first time iOS apps have surpassed browsers as the most popular access point for online TV content achieving a 43 percent market share. Browsers fell behind with a 36 percent shar...
Sprylogics’ New SDK Allows App Developers to Monetize Local Searches
Saturday, October 19, 2013 by Stuart Parkerson
A new SDK which enables "swipe to share" actions to share actions and "smart links" to automatically detected links based on the user's search intent, is available for iOS and Android devices.
The new offering is called Poynt-Enabled and has been released by the Canadian based firm Sprylogics. The product allows developers to generate a new revenue stream and is offer...
