Madden NFL MCS 25 to be hosted on Challengermode
Thursday, August 22, 2024 by Austin Harris
Esports platform Challengermode has been selected as the platform to operate all the online competitions for the Madden NFL 25 Championship Series (MCS). With six tournaments and more than $1.7 million USD on the line, the MCS delivers elite football esports action on the virtual gridiron from August through February.
Beginning on August 14th, eligible Madden NFL 25 ...
AI skills training predictions from OReilly Media
Friday, March 15, 2024 by Richard Harris
In the year since OpenAI launched GPT-4, there's been no shortage of predictions about its impact on the workforce. An easy reply to all this fear is AI is not going to replace humans, but humans with AI are going to replace humans without AI. While this statement is true, this attitude also blames the victim: if you lose your job, it’s your own faul...
Average NFL fans visualized by Midjourney for each team
Friday, February 16, 2024 by Richard Harris
With playoff season coming to a close, AI has delved into the world of the NFL, imagining the "average" fans of each playoff team. Online gaming site FlashPicks used the AI art program MidJourney to envision the “typical” fan for each of the eight teams from round two of the playoffs for the Super Bowl, providing a unique take on NFL culture within...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
App by Appix engages audiences
Monday, October 14, 2019 by Freeman Lightner
APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...
Apple is letting this app override devices on silent in emergencies
Thursday, April 4, 2019 by Brittany Hainzinger
Hedge Tactical Solutions, a real-time emergency response technology, has reached an agreement with Apple Inc. to override the silent setting for its customers who have Apple products such as the iPhone and iPad. Just as all Apple devices emit a loud audible tone during specific events like an amber alert, all Hedge Tactical Solutions customers using Apple products will ...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Developer collaboration tools and tips from someone who knows
Thursday, August 23, 2018 by Richard Harris
Lots of organizations claim to prioritize transparency. And there are certainly plenty of tools out there that make it easy for coworkers to share information and communicate, but does that always equate to transparency? Why are people often dissatisfied with their companies' approach to developer collaboration and team collaboration in general?
We connected...
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
When Taylor Swift crashes servers
Wednesday, August 30, 2017 by Richard Harris
Whether it be a new pop star album, release of a new season of a TV show, or a "fight of the century" style hyped up fight, we never quite think about what it takes in technological infrastructure to make all of the magic happen. In particular, with the release of Taylor Swift's latest song, "Look what you made me do," a similar situation arose which had many scrambling...
AR experience to be provided as New York Jets team up with Xperiel
Friday, August 18, 2017 by Richard Harris
To kick-off the 2017-2018 NFL season, the New York Jets and Xperiel, inventor of the Real World Web (RWW) platform, are announcing a partnership to bring football fans’ favorite in-stadium activities right to their fingertips. Starting on September 24, during the home game against the Miami Dolphins, fans using the New York Jets app will be able to participate in custom...
Jeremy Strauser joins Lucktastic as VP of Product
Monday, May 8, 2017 by Austin Harris
Jeremy Strauser has joined Lucktastic, a free app lottery rewards app, as VP of Product. Jeremy brings extensive game and app development experience from leading companies that include Electronic Arts, Zynga, and Topps, where he was responsible for products such as Madden NFL Football, Zynga Poker, Topps Bunt, and Star Wars Card Trader. The announcement was made by Tony...
ApexBrasil showcases Brazil's finest at SXSW
Friday, March 10, 2017 by Austin Harris
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will showcase 68 of Brazil’s most exciting companies at the 2017 SXSW Interactive Festival. As part of its mission to bring the best of Brazil to the world’s global investors and trade fairs, Apex-Brasil will share the abundance of opportunities that exist in its vibrant ecosystem with attendees at SXSW I...
VR tech to be used at this years BT Sport Industry Awards
Wednesday, February 15, 2017 by Richard Harris
Laduma’s Virtual Reality technology will be at the heart of this year’s BT Sport Industry Awards with the Official Shortlist set to be revealed in a way never seen before. Each of those shortlisted in 15 categories will experience a bespoke and immersive piece of VR on a custom, branded cardboard VR headset.“We’ve seen some fantastic use of VR within the sport industry ...
VR content company brings NFL Denver Broncos closer to fans
Friday, February 3, 2017 by Austin Harris
Laduma a 3D, 360° content company has partnered with the current Super Bowl champions Denver Broncos to give their fans an up-close, behind the scenes, virtual reality experience featuring their sporting heroes. Fans will see their team like never before, from walking out next to them onto the pitch, to soaking up the pre-game atmosphere, they will be truly immersed by ...
Sky Sports partners with GameOn to bring chatbots to Premier League
Friday, December 16, 2016 by Austin Harris
GameOn, mobile engagement platform for fans, has announced a partnership with Sky Sports to bring a Soccer Saturday Chatbot to its English Premier League coverage. Nicknamed the "Jeff Bot" after Jeff Stelling, the enigmatic host of the famed Gillette Soccer Saturday show, it will feature his real-time game commentary and respond to natural language requests from fa...
Extreme Networks to be Super Bowl LI's wifi analytics provider
Tuesday, December 13, 2016 by Austin Harris
Extreme Networks, Inc. announced an agreement with the National Football League (NFL) to become the Official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI. This announcement follows wired and wireless deployment at Super Bowl LI Stadium in Houston, Texas and marks the first time that Extreme has implemented its wired and wireless solution at a stadium hosting the ...
Top 100 Apps Continue to See High User Engagement According Report
Sunday, August 28, 2016 by Stuart Parkerson
Opera Mediaworks had released its latest quarterly mobile marketing report - Mobile First Insights (MFI) - which for the Q2 focused on the growth of brand performance including direct response tactics for Fortune 1000 brands. The findings in the report are derived from app usage statistics on the Opera Mediaworks platform.From a user standpoint, the report shows a nearl...
NFL Ticket Data Report and TicketIQ App Launch
Thursday, August 25, 2016 by Richard Harris
When mobile application TiqIQ was founded six years ago, it began collecting data from 500,000 historical events, 100,000 active events and over one million ticket buyers every month. All this with one goal in mind: to create true transparency in the ticket-buying marketplace. This idea of a transparent marketplace comes to reality as TiqIQ relaunches into TicketIQ, unv...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
10 App Favorites for a Sane Thanksgiving
Monday, November 24, 2014 by Dale Carr
With Thanksgiving around the corner, we naturally got to thinking about spending time with friends and family this season. Rather than a bucolic postcard scene of gathered loved ones telling stories by the fireplace, our staff imagined a more modern and realistic version which includes quite a few of us checking our devices and enjoying some quality time with our ...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too
Thursday, January 30, 2014 by Dale Carr
With Super Bowl just around the corner, I cannot ignore the
obvious: marketing costs are on the rise.
This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to
$4 Million. The climbing price to
acquire mobile users is no exception.
Just last week market analysis firm SuperData...
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