Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
An e...
Global gaming industry in 2019
Thursday, January 9, 2020 by Austin Harris
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
AppsFlyer raises $56 million to advance mobile marketing measurement
Tuesday, January 17, 2017 by Austin Harris
AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa...
Expect to See Large Companies Ramp Up Investment in Mobile Development for 2016
Thursday, January 14, 2016 by Richard Harris
Red Hat recently concluded a mobile development measurement survey which polled the views of IT decision makers from 200 private sector companies with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.One of the most significant findings from the report is that 90 percent of companies antici...
EMM Report Says There Is A lot More Wearable Android Tech Being Used
Tuesday, July 1, 2014 by Stuart Parkerson
Wearables may help identify power mobile app users according to a new study from Nielsen. The findings from the analysis shows that owners of Android-powered wearables are highly engaged smartphone users who access a variety of apps and use significantly more data than average Android users.The analysis used Electronic Mobile Measurement (EMM), Nielsen’s on-de...
Apsalar To Exit Mobile DSP Business
Friday, June 20, 2014 by Richard Harris
Apsalar has announced today that it will exit the programmatic media business to focus on its analytics and audience management platform.Planned enhancements to their mobile measurement platform include enhanced user profiling with insights into user demographics, offline & cross-platform CRM integrations, predictive audience modeling, plus key integration...
iOS Primary Choice for Marketing to Travelers According to New Millennial Media Report
Wednesday, April 30, 2014 by Richard Harris
Millennial Media's Mobile Intel Series provides insights into the mobile advertising industry and guidance on how best to utilize mobile to reach potential customers. The insights are built from the Millennial Media platform observations and campaign data, coupled with third-party research.The seventh volume of the Mobile Intel Series, "Travel", features an in...
Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness
Wednesday, March 26, 2014 by Richard Harris
Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...
Facebook Add App Ads for Mobile User Engagement and Conversion
Thursday, December 26, 2013 by Richard Harris
Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app.
Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...
Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads
Friday, October 25, 2013 by Stuart Parkerson
It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns.
According to the Fa...
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