Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Selling your app and what you should know
Monday, April 10, 2017 by Richard Harris
The app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...
A Deep Dive Into the Sell My App Marketplace for Developers
Thursday, July 14, 2016 by Richard Harris
We recently sat down with Stav Zilbershtein to talk about the developer app marketplace SellMyApp.com to discuss what it does, and how it can help developers earn more from their code.
Stav Zilbershtein is a passionate internet entrepreneur. Coming from vast experience in Internet marketing and SEO he created Sell My App as a powerful exchange point for mob...
Discussion: How Can App Developers Earn Revenue With Low Download Numbers
Monday, January 19, 2015 by Richard Harris
One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...
The Need for Speed Shouldn't Bleed: Don't Let Mobile Testing Bottleneck Your Application Development
Tuesday, January 13, 2015 by David Fink
"Today's mobile application needs to be developed in record time, yet testing an application for errors is still the slowest part of the mobile development process. Unless you have a top of the line testing tool you are forced to play Russian roulette. You either test less so you can release sooner, or you test thoroughly but lag the competition." Tal Barmeir, CEO Exper...
Mobile Advertising Lingo 101: What Exactly is eCPM
Wednesday, December 3, 2014 by Stuart Parkerson
We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have - IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...
MEF Global Forum 2014 to Examine Mobile Economy Trends
Monday, October 27, 2014 by Richard Harris
The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...
App Developer's Salaries Blow Past $100k: Your Future’s So Bright, You’ll Have to Wear Shades
Saturday, September 27, 2014 by Richard Harris
In 1986, one hit wonders Timbuk3 released the song “The Future's So Bright, I Gotta Wear Shades,” its ode to young tech grads. The lyrics included:I gotta job waiting for my graduationFifty thou a year will buy a lotta beerThings are going great, and they're only getting betterI'm doing all right, getting good gradesThe future's so bright I gotta wear shadesYes, $50K a ...
It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces
Wednesday, October 23, 2013 by Richard Harris
Show me the money! You hear that a lot on our website and it’s what drives the mobile economy. Companies might compete hard in the mobilesphere, but if there is a way to make money working with a rival, they might not be thrilled about it, but more cash is more cash.
Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined w...
Australian CCA warns app developers targeting children
Tuesday, March 5, 2013 by Richard Harris
Are there app developers out there abusing the system to try and lure people into buying more products - you bet there are. With any good system also ushers in the people that will learn to take advantage of it.The Australian Communications Consumer Action Network feels that some app developers are becoming greedy and cashing in on young smartphone and tablet users by t...
Apple App Store Stats for 2012
Monday, January 7, 2013 by Richard Harris
The latest statistics are out from Apple in regards to their App Store downloads and interactivity. The report says there have been over 40 billion app downloads since the App Store's inception, and 20 billion of those downloads were in 2012 alone!This certainly testifies to the fact that the mobile economy is still growing by astronomical numbers, and that 2012 was a g...
2013 predictions for mobile
Wednesday, January 2, 2013 by Richard Harris
Forms has released their top predictions for the mobile economy in 2013, it's an interesting list compiled of different facets in mobile – some we agree with, some we don't..1. HTML5 will make a comeback thus making smart phones less expensive.2. Companies will continue to release rectangular slabs of plastic.3. A few companies that were late into the mobile market will...
