2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Appodeal rewards Indie developers this holiday season
Wednesday, November 28, 2018 by Richard Harris
Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018.
“As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Appdome launches app publisher service
Monday, February 20, 2017 by Richard Harris
Appdome just announced the launch of its new service for app publishers. Appdome for App Publishers is a SaaS-based extension to the their platform that allows commercial app developers to make apps available for “one-click” integration using Appdome’s Fusion technology. Commercial apps will be listed in a private catalog, accessible solely by their customers. The new s...
Appodeal Now Offers Ad Mediation Based on Predicted Performance for NonProgrammatic Ads
Tuesday, September 6, 2016 by Stuart Parkerson
Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads. Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...
SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS
Tuesday, August 16, 2016 by Richard Harris
SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...
The Latest on the Android Print API for Enabling Print In Your Mobile App
Saturday, July 9, 2016 by Stuart Parkerson
We recently announced that we are working with the Mopria Alliance to conduct research into app publishers’ adoption and integration of print capabilities within Android apps. Included as part of the research is a short survey on developer interest and actual integration of print into apps (you can take the survey at the end of this article without leaving thi...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
How to Use Your App Data to Create Individual Customer Profiles
Monday, June 8, 2015 by Stuart Parkerson
In a digital world, we usually think in big numbers and broad terms when considering our customer base, especially in our application driven economy. The concept of drilling down into a user base to track and engage individual users can be daunting - for the App Developer Magazine website alone we receive over 1 million unique users a month. That’s a lot of different in...
PacketZoom Launches Platform to Allow Mobile Apps to Access Cloud Content Up to 10 Times Faster
Tuesday, May 12, 2015 by Richard Harris
PacketZoom is launching what it calls a Mobile Speed as a Service (MSaaS), with a new platform that addresses problems mobile app users experience with app performance.The service is designed specifically for mobile app publishers and has the potential to speed up app content download time from the Cloud by up to 10 times. PacketZoom moves beyond the 40 year-old TCP pro...
May 2015 Issue of App Developer Magazine Digs Deep Into IoT, Continuous Delivery, and More
Friday, May 8, 2015 by Richard Harris
Want to get your head around IoT? The May issue of App Developer Magazine focuses on helping app developers do just that, with cover article about how IoT is going to effect business developers. Of course, the issue doesn’t just focus on IoT, including a heavy dose of enterprise development news, monetization strategies, marketing techniques, localization, continuo...
Cross Channel Strategies for Mobile App Publishers
Saturday, April 11, 2015 by Tim Koschella
Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...
Facebook Releases Marketing and Monetization Goodies for App Developers at F8
Friday, March 27, 2015 by Stuart Parkerson
At the kickoff of its F8 developer conference, Facebook announced a broad number of products and tools to help developers build, grow, and monetize mobile apps.In attendance were more than 2,500 developers. Facebook announced that its developer community has doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world wit...
Tapjoy Offers New App Marketing Automation and Monetization Platform
Friday, March 13, 2015 by Stuart Parkerson
Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user. The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...
Leveraging Apple’s Watchkit to Let Apple Watch Take Your iOS App to the Next Level
Wednesday, March 11, 2015 by Stuart Parkerson
So its official, the Apple Watch will be available on April 24. Now the pressure is on mobile app publishers to decide if they are going to provide Apple Watch functionality and, if so, how deep to go.Your users may actually make that decision for you. Most iOS phone owners will want the apps on their phones to have some kind of functionality with the Apple Watch once t...
New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads
Tuesday, November 18, 2014 by Richard Harris
A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...
