mobile app install ads

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Developer news items we found relating to mobile app install ads

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A-Chat-with-Yahoo

A Chat with Yahoo's Sean Galligan About AppInstall Ads


Monday, January 18, 2016 by

We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...


Facebook-Introduces-New-Desktop-Video-App-Ads-and-Mobile-App-Ads

Facebook Introduces New Desktop Video App Ads and Mobile App Ads


Tuesday, June 23, 2015 by

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...


Facebook-Adds-Deep-Linking-for-Mobile-App-Install-Advertising

Facebook Adds Deep Linking for Mobile App Install Advertising


Tuesday, May 26, 2015 by

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...


The-best-app-marketing-channels-that-actually-help

The best app marketing channels that actually help


Thursday, January 29, 2015 by

At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”  As a guy who has been a part of an app marketing agency for the last 5 years...


App-ad-campaigns-for-the-Christmas-season

App ad campaigns for the Christmas season


Saturday, October 25, 2014 by

Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:  1. Promo content 2. Channels to reach out to your audience 3. Your activities schedule Let’s take a more in-depth look at each of these p...


Guide:-Using-Facebook-To-Get-App-Installs

Guide: Using Facebook To Get App Installs


Friday, April 4, 2014 by

Writing a marketing plan is a crucial step in app development. There are several types of advertising/influence making that go into a good marketing mix - media buying, a strong press release, traffic generation, media coverage and social media exposure. Facebook has become the platform that allows a single solution, combining social media marketing and tr...


How-To-Use-Twitter-For-Mobile-App-Marketing

How To Use Twitter For Mobile App Marketing


Monday, March 10, 2014 by

By March, 2013, with 200 million users tweeting 58 million tweets on average daily, Twitter is certainly its’ own universe. As “the” social media website that encompasses countless topics and interests, certainly Twitter can be considered a viable market for lots of products and services. Daily you can find people happily tweeting about the iPhone 5S they ...


App-Developers:-8-Things-You-Can-Do-With-Deeplinks-To-Drive-Traffic-To-Your-App

App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App


Monday, March 3, 2014 by

Deeplinking will soon be the primary way new users discover your app and the content within it. Being featured in the App Store can launch your app to stardom, but most apps won’t have that opportunity. Deeplinks however, offer a proactive way to expose the content within your app to potential users who may discover your content through searches or social media. Sa...


App-Marketing-Trends-That-Will-Be-Big-in-2014

App Marketing Trends That Will Be Big in 2014


Monday, March 3, 2014 by

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...


Fisku-Report-Shows-Mobile-App-Marketing-Costs-Rise

Fisku Report Shows Mobile App Marketing Costs Rise


Thursday, August 29, 2013 by

According to the recently released Fiksu Indexes, July saw a significant increase in the cost to acquire mobile users. Fisku points to several reasons for the increase including Apple's recent use of app ratings in its App Store Top Charts ranking algorithm, the increasing number of companies utilizing Facebook's mobile app install ads, and an uptick in mobile app downl...