Web3 and NFTs are just the beginning of a vast metaverse says Wursta
Wednesday, September 7, 2022 by Richard Harris
Alex Wykoff, Director of Product, Web3 at WRST Collabs talks all about Wursta and their web3 team, why they chose to enter the NFT realm, how NFTs ignite brand engagement, what that process looks like, and the different ways brands will leverage web3. Wykoff also shares how society is starting to become more comfortable with NFTs, different ways...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
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Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Marketing experts say data analytics was a good bet
Friday, February 15, 2019 by Christian Hargrave
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Christian Hargrave
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
Stopping mobile ad fraud
Sunday, February 12, 2017 by Richard Harris
ClicksMob just released a data report that gives key insights into the $8.2 billion ad fraud problem by analyzing data collected throughout 2016. In the report they address not only the surface problem of the billions of wasted cash but they go on to talk about how all of this fraud is actually tainting a lot of mobile marketing analytics with "dirty data." As...
Metrological wants you to develop content that goes Over The Top
Wednesday, December 28, 2016 by Christian Hargrave
Metrological has announced a new method for operators to deploy premium Over-The-Top(OTT) content on Set-Top boxes (STBs). By using cloud-based frameworks and standardized key components, operators can streamline premium OTT integrations and speed up the time to market. Key features:- Simplified player abstraction- Security and provisioning- Code streamlining, reducing ...
SOASTA Releases Updates to Digital Performance Management Platform
Tuesday, May 17, 2016 by Richard Harris
SOASTA has released the latest version of its Digital Performance Management (DPM) Platform, offering advancements in front-end web and mobile performance optimization and support for open source tools and frameworks such as JMeter.SOASTA’s DPM platform includes CloudTest for integrated load testing, mPulse for real user monitoring, TouchTest for mobile performance and ...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
Monday, April 20, 2015 by Stuart Parkerson
Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...
Cloud4Wi Releases Platform to Remotely Control WiFi Marketing Campaigns
Monday, April 6, 2015 by Stuart Parkerson
Cloud4Wi, a cloud-based Wi-Fi engagement platform, has announced the launch of Cloud4Wi Mobile Management which provides retailers the ability to control Wi-Fi marketing campaigns remotely. Cloud4Wi Mobile Management will be available on iOS and Android in April 2015. Cloud4Wi is an open Wi-Fi engagement platform with an SDK and API for use by developers. This appr...
Salesforce Introduces New Cloud Analytics Platform
Monday, October 13, 2014 by Stuart Parkerson
Salesforce has launched a new analytics platform named Wave - the Salesforce Analytics Cloud. Wave is a cloud analytics platform designed to allow companies to deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source. The Wave Analytics Cloud was developed to help companies explore any data source, uncover insights...
