App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
Cloud gaming market research report
Sunday, February 25, 2024 by Richard Harris
According to Market.us, The cloud gaming market is poised for exponential growth, with its value estimated at USD 5.0 billion in 2023. This sector is expected to undergo a remarkable transformation, reaching a projected revenue of USD 143.4 billion by 2032. Such a surge represents a Compound Annual Growth Rate (CAGR) of 46.9% between 2023 and 2032, indicating the increa...
Ultrasound devices market report key findings
Friday, February 16, 2024 by Freeman Lightner
According to Transparency Market Research Inc., the global ultrasound devices industry is expected to exceed US$ 12.5 billion by 2031. A CAGR of 6% is projected for the global ultrasound devices market from 2021 to 2031. The market's future is projected to be heavily influenced by ongoing innovation in ultrasound technology. This could include increasing image resol...
App server market size expected to reach 52B by 2030
Wednesday, November 1, 2023 by Richard Harris
The platform called an application server is typically used for cloud-based apps for mobile devices like tablets and smartphones. While allowing the right to access and the functionality of the corporate application, the application server serves as the host for the user's business logic.
The banking, financial services, and insurance (BFSI) industry are always d...
Decentralized wallets suggested after Solana hack
Wednesday, August 17, 2022 by Freeman Lightner
The recent hack on the Solana cryptocurrency wallet has led to a drain of millions of dollars, which raised concerns about the security of the crypto ecosystem. Against this backdrop, the volume of discussions around 'Solana' among Twitter influencers surged in the first week of August as most of them commended the use of decentralized or open source w...
LUNA investors show fighting spirit
Thursday, June 2, 2022 by Brittany Hainzinger
The success of Terra Luna's new token, LUNA (with the former LUNA being renamed LUNC, for Terra Luna "Classic") is a testament to the risk appetite that will always exist in crypto. The fact that this token, which comes from a project that spawned one of the biggest, if not THE biggest crypto crash in history does not seem to have put investors off. On its...
UFC fighter to be paid in Bitcoin
Tuesday, March 22, 2022 by Freeman Lightner
The #8-ranked UFC flyweight fighter Matheus Nicolau penned a deal to receive his future fight earnings in Bitcoin through the payroll service, Bitwage, on March 21st, 2022. Nicolau is the first Latin American UFC athlete to take a paycheck in Bitcoin.
"I'm thrilled to be receiving my earnings in Bitcoin,” Nicolau stated. "As an athlete, I work har...
Mint NFTs on demand with NFT Mint House
Wednesday, March 16, 2022 by Richard Harris
Metatron has announced it has developed NFTMinthouse.com, an NFT full-service provider. Metatron has generated millions of downloads for top-tier clients, and at one time had more apps in the top 20 lifestyle on iTunes than any other company. Metatron was one of the first companies to create and white-label cannabis and crypto-related apps on iTunes.
NFTMin...
Developer shortages in 2022
Tuesday, February 15, 2022 by Brittany Hainzinger
The biggest business challenge this year will be recruiting developers with the right skills, according to more than half (53%) of the software developers and IT professionals responding to the new Reveal "Top Software Development Challenges for 2022" survey released by Infragistics. Reveal’s third annual survey examined the pain points, challenges,...
Cryptocurrency market report from HyperLinq
Wednesday, February 9, 2022 by Freeman Lightner
2021 will be remembered as the year cryptocurrencies went mainstream with major companies, celebrities, and even nations getting onboard. What’s on the horizon for the coming year?
Cryptocurrency trading platform HyperLinq published its annual Cryptocurrency 2021 Market Overview in conjunction with Benzinga, FTX Cryptocurrency Derivatives Exchange, and Bybit.
...
Epic Games partners with Fortumo to launch carrier billing
Tuesday, June 9, 2020 by Brittany Hainzinger
The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.
The first country wh...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Hainzinger
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Dapps compared to apps
Monday, February 4, 2019 by Richard Harris
Dapps, or "decentralized app" development is still in the gestational stage, but one company has seen growth spurts in the number of active dapps throughout 2018. Dapp.com recently compiled their latest quarterly report providing a snapshot of what's happening in the market
Some key takeaways from their report included:
Over 900 dapps had la...
Developers adding 3D printing capability to products
Wednesday, October 4, 2017 by Christian Hargrave
Tech Soft 3D has announced that many of their partners looking to add 3D printing capability to existing products or develop new innovative ones are using HOOPS software development toolkits and Polygonica in lieu of developing the technology in-house.“As 3D printing transitions from prototyping to commercial-grade production, it’s increasingly clear that robust softwar...
How event automation is helping equip marketers to convert
Friday, August 11, 2017 by Richard Harris
A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
Radicle new flexible screen devices coming in a rush
Friday, March 24, 2017 by Richard Harris
Smartphones which unfold to become tablets, adjustable curved TVs and pop-up presentation screens are just some of a radical new wave of product concepts made possible by advances in flexible display technology, highlighted in the latest research report from Futuresource Consulting. Currently, the industry is in a phase of ‘limited flexibility’, commonly referred to as ...
How much is Snapchat really worth
Monday, February 27, 2017 by Christian Hargrave
Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...
Loyalty programs could be mobile financial service's missed opportunity
Friday, February 17, 2017 by Richard Harris
Amdocs, a customer experience solutions company, has announced the findings of a consumer and service provider survey, which showed that mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth. A significant gap exists between what customers want and what they are offered. This is especially true fo...
Mobile marketing trends report from MobileBridge: First edition
Wednesday, February 1, 2017 by Richard Harris
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
Top 100 Apps Continue to See High User Engagement According Report
Sunday, August 28, 2016 by Stuart Parkerson
Opera Mediaworks had released its latest quarterly mobile marketing report - Mobile First Insights (MFI) - which for the Q2 focused on the growth of brand performance including direct response tactics for Fortune 1000 brands. The findings in the report are derived from app usage statistics on the Opera Mediaworks platform.From a user standpoint, the report shows a nearl...
Mobile Game Market Predicted to Overtake PC with $37 Billion in Revenue for 2016
Tuesday, April 26, 2016 by Stuart Parkerson
Newzoo has released the latest quarterly update of its “Global Games Market Report”, which predicts that the total game market revenue in 2016 will be just shy of $100 billion ($99.6 billion) up 8.5% when compared to 2015. For the first time mobile game revenue will overtake PC gaming with $36.9 billion, up 21.3% globally. Regionally, APAC continues to lead all reg...
New App Marketing Report Show Big Difference Between Android and iOS App Users
Wednesday, February 17, 2016 by Richard Harris
In its recent State of App Marketing – H2 2015 Appsflyer analyzed more than 1.1 billion non-organic app installs and 5 billion app opens to learn when users in different parts of the world install apps and when they use them. Interestingly, there were several marked differences between Android and iOS users.Take App installs for example. While both OS versions were typi...
New Report Highlights Wide Ranging Cybersecurity Challenges
Wednesday, September 2, 2015 by Richard Harris
Cybersecurity Ventures has released its Cybersecurity Market Report for Q3 2015 which provides an overview of software development and application security trends, statistics, best practices, and resources. Highlights of the report include:- “The SANS Institute 2015 State of Application Security Report” states that many information security engineers don’t understa...
App Marketing Costs for July Show Smarter App Targeting Methods
Wednesday, September 2, 2015 by Richard Harris
According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.In the July report t...
Newzoo and Priori Data Show You Top Games By Revenue and Downloads
Wednesday, July 15, 2015 by Richard Harris
Newzoo is offering a new monthly listing of top iOS games by revenues covering the US, China and Europe. Newzoo’s new top iOS games by revenue ranking is based on its proprietary analysis and modeling of app store data in combination with its predictive global revenue model which provides projections for smartphone and tablet gaming on a global, regional and countr...
May 2014 Issue of ADM is Here!
Friday, May 2, 2014 by Richard Harris
Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
