AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
NFT marketplace revenues
Thursday, June 2, 2022 by Richard Harris
While the world grappled with the downsides of the COVID-19 pandemic, the crypto space registered unprecedented booms, non-fungible tokens (NFTs) in particular registered a meteoric rise in their adoption in 2021. That said, available data points to NFTs continuing to contribute a small percentage of the crypto sector’s revenues.
CryptoMonday.de has been analyz...
Change Data Capture adapter launches
Tuesday, March 29, 2022 by Brittany Hainzinger
Push Technology has announced the launch of a new Change Data Capture (CDC) Adapter. The adapter is particularly appropriate for event-driven use cases in IoT transportation data, global equity/derivative exchange market data, and retail and eCommerce.
The Diffusion Platform-Gateway has an array of adapters to capture all forms of data feeds, the latest addition to i...
YOP app makes DeFi access easier for everyone
Thursday, June 17, 2021 by Brittany Hainzinger
Yield Optimization Platform & Protocol (YOP) announces the official launch of the YOP App, the first all-in-one mobile app that makes it easier for everyone to access DeFi. The V0 version is now available for early access to testers ahead of the public launch at 4 pm UTC on 18 May.
YOP app makes DeFi access easier for everyone
YOP is an exciting new platform a...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
Marketing experts say data analytics was a good bet
Friday, February 15, 2019 by Austin Harris
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...
Sell any digital service using AppDirect's new platform
Thursday, October 18, 2018 by Richard Harris
AppDirect has announced major platform additions that aim to empower businesses to sell, monetize, and manage digital services - alongside physical goods - across any channel they say.
It is a significant challenge for businesses to manage and customize how they sell, as older systems struggle to scale with the growing number of new product types and the multit...
Dataguise recognized in MarketsandMarkets datacentric security report
Thursday, January 25, 2018 by Austin Harris
Dataguise was cited a new report titled Data-Centric Security Market Global Forecast to 2022 published by IT research firm MarketsandMarkets. In the report, analysts forecast the global data-centric security market to grow from USD $1.79 Billion in 2016 to USD $5.83 Billion by 2022, at a compound annual growth rate (CAGR) of 23.1%. The report indicates that sensitive da...
The mobile gaming industry meets blockchain
Friday, November 17, 2017 by Richard Harris
Dragonfly and DECENT have come together to bring blockchain to the gaming industry. Together, they are set to tackle some common challenges by creating an innovative digital marketplace solution. The mobile gaming industry is evolving rapidly Dragonfly has called on DECENT to help develop a new and fully integrated blockchain-based marketplace.Like the sound of a block...
MongoDB delivers financial data up to 250x faster says IHS Markit
Wednesday, June 21, 2017 by Richard Harris
The data delivery service is powered by a complex infrastructure originally built on a relational database. Growing data volumes and new requirements mandated a faster and more scalable solution. For many customers, the value of data is directly related to its timeliness so even the slightest delay risks placing them at a competitive disadvantage. To improve the custome...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
AppsFlyer raises $56 million to advance mobile marketing measurement
Tuesday, January 17, 2017 by Austin Harris
AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa...
Bloomberg launched a new app using Facebook's React Native Framework
Friday, December 16, 2016 by Richard Harris
Bloomberg, the global business and financial news provider, has released a brand new app that allows their users a more comprehensive access to their market data, portfolio tracking tools, and much more. The broad customization of the app makes monitoring your personal portfolio and receiving continuous alerts on global stock positions more effective and efficient. The ...
Voximplant tells us about their cloud communications platform
Friday, December 9, 2016 by Richard Harris
Voximplant, a communications cloud platform for mobile and web app developers, has been working to improve audio and visual communications in real time. They provide the tools for developer to create their own web and mobile communication applications. We've sat down with Alexey Aylarov, the CEO of Voximplant to talk more about what their company is about and where the ...
Quovo creates a comprehensive API Suite for FinTech
Monday, November 21, 2016 by Austin Harris
Quovo has announced the launch of its Account Authentication API. This RESTful API allows developers to instantly connect to financial accounts and verify key account data, helping to confirm account ownership, facilitate payments and cash transfers, and streamline the process of opening and funding new accounts. Together with Quovo's flagship Aggregation API, the Quovo...
MultiTenant vs. Single Tenant: Choosing the right DBaaS Data Store from the start
Thursday, November 17, 2016 by Michael Russo
The Database-as-a-Service (DBaaS) model is an attractive option for rapid deployment of managed database assets in the cloud. If you’re thinking of using a DBaaS to power your cloud-based application’s database, you’ll want to understand the pros and cons of multi-tenant versus single-tenant datastores for housing your data. Both approaches have merit and by understandi...
Xignite announces the ability to license their Market Data Cloud platform
Tuesday, November 8, 2016 by Richard Harris
The Xignite Market Data Cloud is a cloud-based market data distribution solution that helps exchanges and financial data vendors distribute their data via massively scalable APIs from the Amazon Web Services (AWS) public cloud. The solution allows market data to remain stored in the cloud and be consumed only when, and, as needed. The Xignite solution enables ...
Priori Data Introduces Google Play App Store Analytics Platform
Wednesday, January 27, 2016 by Stuart Parkerson
Priori Data, a Berlin-based app store intelligence startup, has released its Google Play app store analytics platform. The new platform is titled Priori Data PRO for Google Play and it offers support for strategic decision-making with app market data and competitive intelligence tools.Priori Data PRO enables Android app publishers to track global market movements, local...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
Xignite Releases Java and .NET SDKs on GitHub
Wednesday, October 1, 2014 by Stuart Parkerson
Cloud-based financial market data provider Xignite has released new Software Development Kits (SDKs) for Java and .NET on GitHub. The release supports Xignite’s REST-based APIs for real-time, reference and historical financial market data.The Xignite .NET and Java SDKs include all classes, enumerations and inline documentation for all Xignite APIs. Some of the features ...
Why Mobile App Developers Need Situational Awareness to Manage Risk
Wednesday, August 27, 2014 by Charley Rich
As organizations in healthcare, finance, heavy industry and ecommerce increasingly rely on mobile technology, the stakes of cascading failures become tremendous. When the Apple App Store launched in 2008, people downloaded novelties like PhoneSaber, Flashlight and Bump – failure was an inconvenience without business risk. Now, application failures in a myriad of de...
One in Five Smartphones Sold in Q2 2014 Running Forked Android OS
Thursday, August 21, 2014 by Stuart Parkerson
A recent ABI Research reports shows that forked Android (or AOSP) smartphones now represent 20% of the smartphone market. Certified (or OHA) Android still leads the market with 65% share and Android AOSP/OHA combined shipped 278 million smartphones, an 86% total share, in 2Q 2014.ABI Research says that AOSP’s growth is being driven by the development of Chinese and Indi...
Intel’s Latest XDK HTML5 Mobile Development Platform Release Focuses on Cordova Plugins and Mobile Monetization
Tuesday, August 12, 2014 by Stuart Parkerson
Intel has launched the latest release of its mobile development XDK, which provides a HTML5 and Javascript platform for mobile development. In this release, the company has focused on Cordova plugins and mobile monetization.The Intel XDK now offers full support of Cordova APIs and plugins on iOS, Android, and Windows 8. Developers can take advantage of the number of plu...
Distimo Makes API Free to All App Developers
Wednesday, November 20, 2013 by Richard Harris
Distimo has announced that new and existing users can now access their API to track app market data at no charge. The API can be used for gathering analytics, analyzing market trends or generating leads.
Using the API, Distimo App Analytics users can access data like downloads, revenues, rankings and reviews for their own apps, which can be broken down by country, cont...
Discover your apps with Searchman
Thursday, November 29, 2012 by Richard Harris
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or...
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