User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
Watson Ads Builder announced from IBM
Wednesday, June 12, 2019 by Richard Harris
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers to ingest a...
Game streaming and the live streaming movement according to LiveCamp
Friday, July 13, 2018 by Richard Harris
Betaworks launched their 4th accelerator program, LiveCamp, which is now accepting submissions. This year, Camp will focus on companies looking to advance the "live" participation gaming and streaming ecosystem.
Here's how it works. Betaworks will choose 5-10 companies to build into culturally significant brands, similar to what they've ...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Creative interactions can drive engaged mobile app users
Monday, January 16, 2017 by Richard Harris
Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app...
$30 ZapBox Mixed Reality kit launches on Kickstarter
Wednesday, November 16, 2016 by Richard Harris
Zappar, an Augmented Reality and Virtual Reality technology company, has announce the launch of ZapBox, an affordable yet advanced way of bringing Mixed Reality experiences to the world. Combining a smartphone app with clever cardboard components, ZapBox lets you engage with virtual experiences that appear in your real world environment. All for just $30.Until now this ...
IBM Releases New Blockchain Services on the IBM Cloud
Friday, February 19, 2016 by Richard Harris
In addition to releasing more than 44,000 lines of code to the Linux Foundation's open source Hyperledger Project to help developers build secure distributed ledgers, IBM is increasing its technology and business consulting to facilitate blockchain distributed ledger technology.New blockchain services on the IBM CloudThe New IBM Cloud blockchain services are designed to...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
Macy's Store To Be One Of the First Retailers To Support Apple Pay
Wednesday, September 17, 2014 by Stuart Parkerson
Macy’s recent announcement that Apple Pay and iBeacon technology are a primary part of its marketing stratagy is just another example of how Apple is setting itself up to dominate the mobile e-commerce payment landscape.The Macy’s announcement outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attra...
IBM Announces Winners of the 2014 Watson Mobile Developer Challenge
Wednesday, June 11, 2014 by Richard Harris
IBM has announced the three winners of its 2014 Watson Mobile Developer Challenge. Launched in February, the global competition encouraged developers and entrepreneurs to create consumer and business apps made with IBM's Watson cognitive computing capabilities.The teams, spanning 18 industries from 43 countries, submitted more than 400 business concepts. The submis...
IBM Expands Its App Development Platforms: Opens Cloud Marketplace
Monday, May 5, 2014 by Stuart Parkerson
IBM has expanded its MobileFirst Application Development portfolio including the addition of new industry-specific IBM Ready Apps. It has also announced the opening of 18 new IBM MobileFirst studios around the world.The IBM MobileFirst Application Development portfolio offers tools for developers to create, deploy and manage mobile apps, on-premise or in the c...
Elementary Watson: IBM Opens Watson Mobile Developer Challenge to Create Cognitive Computing Apps
Thursday, February 27, 2014 by Stuart Parkerson
The power of IBM’s Watson is definitely not elementary and now app developers can create mobile consumer and business apps powered by IBM’s iconic Watson computing power. IBM has launched the Watson Mobile Developer Challenge a global competition. The program is part of a promotion to increase the exposure of the newly formed IBM Watson Group.What is the Watson Mob...
