Unity 2017.1 goes subscription based
Friday, July 14, 2017 by Richard Harris
Unity Technologies announced that Unity 2017.1 is now available to download from their Store. The update is the start of a new cycle that will evolve their popular game engine. 2017.1, which is the company’s first fully subscription-based product, focuses on helping teams work together more collaboratively by equipping artists and designers.“Unity 2017.1 is a one-stop c...
Corona goes free today including enterprise version
Thursday, June 22, 2017 by Richard Harris
Corona Labs, the creators of a cross-platform app development platform, has announced that the Corona framework will become completely free for app developers starting today. Until now, the Corona development platform existed in two versions: a free core product named Corona SDK and an additional paid option named Corona Enterprise. The Enterprise version allowed...
Microsoft Teams Up with GameAnalytics
Thursday, December 29, 2016 by Richard Harris
Microsoft has revealed a technology partnership which introduces GameAnalytics, a tool that helps developers understand user behavior, to applications developed on the Universal Windows Platform (UWP).Microsoft first announced UWP with Windows 10, as a platform-homogeneous application architecture to simplify the development process across a range device types...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
SOOMLA Report Reveals Insight Into Mobile Gaming Monetization
Tuesday, March 1, 2016 by Gur Dotan
Approximately a month ago, App Developer Magazine published an article following a Flurry report on the growth of app usage. It showed some interesting stats, including a staggering fact that app usage grew 58% in the last year alone, while time spent on phablets grew 334% year-on-year, proving to be the dominant form factor.What was left out of that report was the Game...
deltaDNA Research Reveals Gender Preferences Across Four Game Genres
Friday, November 20, 2015 by Stuart Parkerson
New data released from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.The data from the deltaDNA platform, which has been collected from over nine million free-to-play mobile game players, reveals ge...
Google Expands Player Game Analytics for Mobile Game Developers
Wednesday, September 16, 2015 by Stuart Parkerson
Google is expanding its Player Analytics platform with two new analytics reports, Player Time Series Explorer and the Events Viewer, that provide developers with better visibility into time-based player activity and custom game events. There are also improvements to the player retention report.Google is also introducing a new Player Stats API to let developers tune a ga...
wefi to Launch New Mobile App Analytics Platform
Tuesday, May 12, 2015 by Richard Harris
There is a new entry into the mobile app analytics market as wefi has announced its introduction of Compariscope, a new platform for competitive intelligence for mobile apps that provides insight on how users interact within their app as well as with other apps. Expanding beyond its scope as a provider of analytics for network management and optimization for wirele...
New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining
Wednesday, March 25, 2015 by Richard Harris
UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...
Unity Analytics Services in Beta for iOS and Android Game Developers
Saturday, January 24, 2015 by Richard Harris
Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...
App Developers Can Launch Their Own Start up at AWS re:Invent
Wednesday, September 17, 2014 by Richard Harris
In 2013, five start-ups launched at Amazon Web Services re:Invent event and AWS is doing it again this year. For companies in stealth mode, it is an opportunity to use re:Invent to launch an AWS-powered mobile app or game to the world. For those that have already launched, the event can announce a new major feature. The application deadline is 5pm PST on Septe...
Google Provides Android Developers With New C++ Cross Platform Tools
Tuesday, July 29, 2014 by Stuart Parkerson
Google has updated new tools that are now available to game developers to facilitate cross platform development. These include: updated Play Games cross-platform C++ SDK, updated Play Games SDK for iOS, and new game services alerts in the developer console.Updated Play Games C++ SDKGoogle has updated the Google Play Games C++ SDK with more cross-platform...
Help Your Game Players Learn to Succeed with On the Job Training
Wednesday, June 11, 2014 by Richard Harris
Pay your players, or they will quit their jobs! It’s an interesting way of looking at how to keep gamers engaged and maximizing the long term value of each player.Niklas Herriger of Gondola proposes that developers take an approach that considers players as employees who play a game as their job. It’s an innovative way of approaching game monetization.In a recent blog&n...
Revenue, Sure Its Important But Calculating Lifetime Values (LTV) is Key for Game Developers
Monday, May 19, 2014 by Richard Harris
What is the “total revenue trap”? It’s when game developers look at the total revenue of a game for a specific time period – day, week, month, etc. and thinks that’s the ultimate measure of a successful monetization strategy.But as Niklas Herriger points out in his article, “Why calculating Lifetime Values (LTV) is Key for Game Developers,” total revenue tells an i...
New Google Play Services Are Rolling Out for Game App Developers
Monday, March 17, 2014 by Richard Harris
With GDC at full steam already this week, Google has kicked off the week announcing new services for its Google Play developer program including the new game gifts incentive program and enhanced engagement and discovery options.Highlights of the New Offerings- Google is introducing game gifts, a new service that lets players send virtual in-game obje...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
launching your mobile ga...
Game Developers Can Tap into Lucrative Chinese and Japanese Markets with Kii’s New Game Cloud Service Featuring Unity SDK Integration
Friday, January 31, 2014 by Stuart Parkerson
Kii has launched Game Cloud, a new mobile backend platform service for developers and gaming studios to build, distribute, and monetize their games. Featuring an integrated Unity SDK, the Game Cloud offers ready-to-use services that include cloud backend, player management, social integrations, usage analytics, monetization channels, and publishing/promotion all wi...