Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Digital therapy app proven to reduce chronic back pain by 40 percent
Monday, September 24, 2018 by Richard Harris
Boston based digital therapy startup, Kaia Health, has launched a new app that uses AI and motion tracking technology to personalize treatment programs to manage and treat chronic low back pain (LBP) which has been shown in clinical studies to reduce chronic back pain by 40% - and "could save the US economy billions each year."
Created by Kaia Health the mo...
Open Design Challenge launches to develop fitness app for US Airforce
Friday, August 3, 2018 by Richard Harris
AF CyberWorx is launching its first-ever open design challenge. The online competition is designed to allow people to join from across the nation, bringing together a greater mix of participants from industry, government, and academia. Participants are asked to design and develop a fitness application that could provide health monitoring, personalized fitness coaching, ...
AIpowered fitness app helps users perfect their squats
Tuesday, June 26, 2018 by Richard Harris
A new fitness app has launched which uses AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat. Free to download, the Perfect Squat Challenge app has been developed by digital therapy company Kaia Health in conjunctio...
MoveWith is using Feed.fm now
Monday, April 9, 2018 by Christian Hargrave
Feed.fm has announces that MoveWith is utilizing its music-as-a-service product to provide Movers (MoveWith users) with curated popular music to emulate the in-person experience of being coached by a boutique fitness instructor. Key to MoveWith’s innovative fitness approach is providing motivation from multiple coaches, helping MoveWith grow over 50% every month with a ...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Work out with Neymar Jr. in NABUFIT's latest app update
Thursday, December 8, 2016 by Christian Hargrave
NABUFIT Global Inc. has announced the debut of its workout routines and videos of Neymar Jr. in its app. Additional exercise videos will be released throughout calendar 2017. Also - the Company released its premium version of the app where users can subscribe for 12 months for the price of 8 months. They are expanding their business model from subscription to include ad...
Dreamforce 2016 is here and we've got 7 hacks for surviving it
Monday, October 3, 2016 by Peter Terhune
Dreamforce: Simultaneously exhilarating and exhausting. As you and thousands of your peers gather for this year’s conference, there are several things to keep in mind for your whirlwind experience in the heart of San Francisco. For both first timers and seasoned veterans of the show, here are seven tips to make your Dreamforce adventure the best possible.1. Know Your Es...
How Will Pokemon Go Change the Way Developers Build Apps
Tuesday, August 23, 2016 by Richard Harris
Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Ads Go Wearable with FitAd's Advertising Platform
Wednesday, December 17, 2014 by Richard Harris
FitAd has unveiled a new mobile and wearable advertising platform. The platform is now available for fitness and health publishers and brands. FitAd is a mobility ad network that offers advertising for health and fitness brands for tablets, smartphones and wearables. The company has target ad offerings which reach nearly 50 million monthly mobile site and app...
Move Over Dr. Dre, Black Eyed Peas Frontman will.i.am Introduces Untethored Smartband Wearable Device
Monday, October 20, 2014 by Richard Harris
Taking a page out of Dr. Dre’s book, Black Eyed Peas frontman will.i.am has launched a new smart wearable called i.amPULS. The PULS wearable is untethered and has the ability to make/receive calls operating independently of any other device, unlike many wearables which use Bluetooth and require close proximity to a smartphone.Dr. Dre turned his association with headphon...
TrueVault SDK Allows Mobile Developers to Create HIPAA Compliant Apps
Wednesday, September 10, 2014 by Stuart Parkerson
TrueVault has announced the new TrueVault SDK for iOS beta which lets iOS developers create HIPAA compliant and secure iOS apps natively.The SDK allows developers to forgo writing custom code. By installing the SDK developers can build a mhealth, wearable or fitness app that can store and manage sensitive data and automatically fulfilling the security requirements of HI...
Apple Announcement Goes As Predicted With iPhone 6 and iPhone 6 Plus, New Apple Watch, iOS 8 and Apple Pay
Tuesday, September 9, 2014 by Richard Harris
As most pundits predicted, there were no shocking developments with Apple’s news announcement as the company introduced two new iPhone 6 models, a new smart-watch, dates for the availability of iOS 8 and a new payment system, Apple Pay.We’ll have more coverage of each aspect of this announcement, however here we are providing exerpts from the Apple press announcements f...
App Developers Monetize with “Moments”
Tuesday, November 19, 2013 by Richard Harris
Fitness App Developers Using
Kiip’s Rewards Network Generate $37.5 eCPM (Cost Per Thousand Impressions) and
$0.54 CPE (Cost Per Engagement) on Average
exploring alternative revenue solutions beyond banner ads are successfully
monetizing by identifying “moments” of achievement within their apps.
developers take this moments-base...