PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Austin Harris
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
BHD in Vietnam signed with SpotX video inventory platform
Thursday, February 16, 2017 by Austin Harris
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...
Tapdaq launches ad mediation layer so developers can earn more revenue
Tuesday, December 6, 2016 by Austin Harris
Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
Programmatic and Mobile: Whats to come in 2017
Thursday, October 6, 2016 by Richard Harris
Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games
Monday, March 14, 2016 by Richard Harris
deltaDNA just announced the release of SmartAds ‘On Demand’, a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Three Ways Video Ads Can Boost Your App Monetization Strategy
Friday, November 6, 2015 by Yannis Dosios
There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...
The App Features That Draw the Most Advertising Dollars Are...
Wednesday, October 7, 2015 by Josh Speyer
The good news for app developers is that, as the dollars continue to flow toward mobile and away from traditional mediums, there is plenty of ad spend to spread around. There are many app developers reaping the rewards of the mobile advertising boom, though not all who enter the market are able to monetize their creation in any significant way (or at all.) What sep...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform
Tuesday, July 28, 2015 by Richard Harris
deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
Mobile Monetization: Three Key Considerations
Wednesday, May 27, 2015 by Rachel Powney
Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
How Ad Mediation Can Boost Your Mobile App Revenue
Friday, February 6, 2015 by Josh Speyer
Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...
Windows Mobile App Ad Mediation Solution Now Available
Tuesday, November 11, 2014 by Stuart Parkerson
The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...
A Mobile Publisher’s Guide App Monetization with AD Mediation
Thursday, October 23, 2014 by Josh Speyer
The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...
Airpush's Revolutionary Abstract Banners Offer a Completely New level of Mobile Banner Engagement
Friday, October 10, 2014 by Richard Harris
Airpush is introducing Abstract Banners, a new banner ad format which offers a heightened level of ad engagement. These ads consist of transparent overlays over content that can generate an extremely unique user experience resulting in a significant increase in conversions when compared to standard banners.The SDK launch for these new banners has just been announced by ...
Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming
Wednesday, September 24, 2014 by Richard Harris
Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
Microsoft Advertising Exchange (MAX) Expands Ad Inventory Options to 10 Countries
Tuesday, September 23, 2014 by Richard Harris
The Microsoft Advertising Exchange (MAX) is now serving ad inventory for Windows Phone and Windows 8 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.The new inventory provides developers with the ability to move beyond PC and browser environments when reaching customers, allowing them to access a mul...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
Airpush Expands Mobile App Monetization Offerings With New SDKs
Friday, January 17, 2014 by Richard Harris
Airpush has announced the release of two new SDKs with a variety of new revenue sources and Play Store compliance. Airpush’s new Bundled SDK Program and Standard SDK are available for immediate download and continue to offer Airpush’s industry leading suite of developer tools and free weekly payments. Both SDKs allows developers to earn industry-leading advert...
Sponsorpay Launches Rewarded Video Mediation Solution
Saturday, August 3, 2013 by Stuart Parkerson
Sponsorpay has launched its integrated mobile rewarded video mediation solution as part of its Mediation Platform introduced. The new services allows developers to integrate and manage video ads from providers for enhance fill-rates and eCPMs. The new program mediates performance advertising, app install, video and engagement campaigns from over 50 agencies, DSPs a...
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