Youtube Shorts has grown 33 percent in a year says OnlyAccounts
Thursday, August 31, 2023 by Brittany Hainzinger
Over the past few years, the social media giants have been battling to win the short video war as the global demand for this type of content surged to never-seen highs. Although still far behind Facebook and Instagram, as the top two names in the short video market, YouTube Shorts has also seen impressive user growth.
According to data presented by OnlyAccounts.io, Y...
3D social app Peer is available now
Wednesday, August 16, 2023 by Brittany Hainzinger
Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore.
"All the world’s a game and Peer makes everyone a player. Get re...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Digital concierge app powered by GPT redefines luxury lifestyles
Monday, June 26, 2023 by Brittany Hainzinger
Perfect.Live announced that they raised $650,000 in a recent investment round. The funding is used to further develop and enhance their innovative GPT-powered concierge service, catering to individuals who seek access to exclusive services, and eliminating the time-consuming manual tasks like phone calls and emails, which are often hindered by the lack of available...
ByteDance offering pay to Meta VR developers
Monday, April 24, 2023 by Brittany Hainzinger
TikTok parent ByteDance is offering to pay developers who have made virtual-reality software for Meta to bring their apps to its own fast-growing Pico headsets.
This is just one clear sign of the increased competition between the two companies in the VR space, one that Mark Zuckerberg claims will become the next major computing platform. ByteDance has offered so...
Web3 golf metaverse Play Today streaming NSW Open Championship
Monday, March 20, 2023 by Freeman Lightner
Web3 golf company Play Today has launched a world-first golf metaverse that will be used to live stream the upcoming NSW Open Golf Championship inside an entire 3D virtual golf world, complete with avatars of pro players including the reigning champion, Harrison Crowe.
The "Play Today Metaverse" was built by golf players for golf players and will allow...
Many expect Facebook to fail as they shift toward Metaverse
Thursday, March 9, 2023 by Brittany Hainzinger
Over the past few years, the Metaverse has proven to be a controversial topic, with some embracing the technological development and others shunning the idea of it. Particularly, Facebook's Metaverse has caused a division in opinions, with many questioning its capability in creating its own.
47% of respondents expect Facebook to fail as they shift toward the...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
What the future of AR looks like
Friday, December 2, 2022 by Richard Harris
The next two decades hold incredible promise, and danger, as our lives become more intertwined with extended reality (XR) technologies. Visions of exciting possibilities are tempered with privacy concerns, as major XR companies explore centralized visual positioning systems that store personal data.
Today’s pioneers of augmented and virtual realities (AR and VR...
Easy NFT creation with Enjin
Monday, October 3, 2022 by Richard Harris
Esther Partland from Enjin discusses her journey at Enjin and how she started by volunteering and progressed into the Head of Ecosystem. Esther also identifies the key skills that led to her success at Enjin, what kind of tools Enjin provides for building Web3 infrastructures, and how businesses and individuals both can benefit from these tools. Esther goes on to e...
Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
Keeping startups agile and pivoting with MVPs
Wednesday, August 24, 2022 by Yasser Jilani
With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market.
Minimum viabl...
The metaverse dominance race has begun
Monday, August 22, 2022 by Richard Harris
In a metaverse, everything is connected. Every corner of the internet is reachable and each individual user is represented by an avatar. The metaverse is a place where the physical and digital worlds collide, and it's quickly becoming the dominant platform for human interaction. This shift has huge implications for businesses, governments, and individuals. In a meta...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
How to join the metaverse
Tuesday, July 12, 2022 by Richard Harris
When Facebook renamed itself, Meta, last fall, it inadvertently shined a spotlight on the metaverse. Everyone, including established clothing brands, celebrities, and pro sports teams wanted (and still very much does) a piece of this new universe. The question is how. How can businesses create sustainable strategies for their existence in this new realm that will last b...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Game Developers Conference 2022
Tuesday, March 22, 2022 by Richard Harris
The 2022 Game Developers Conference (GDC), the world’s longest-running event for professionals dedicated to the art and science of making games, begins its 36th edition today, in person at the Moscone Convention Center in San Francisco. The week-long conference, which also includes a virtual component, will feature more than 200 exhibitors, over 1,000 speakers, an...
Send us your NFTs
Monday, February 14, 2022 by Richard Harris
The Metaverse is coming, and to show our support we’ve launched our own NFT collection wallet on OpenSea! You can send us any NFT you want by simply transferring them to our wallet address of 0x9c25562b512650259f2f3b6c6e79754ffbb995cf
What does it give you?
For you as an NFT creator, designer, or programmer, it will give you free exposure! The NFTs we collec...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Apple lacks Metaverse focus
Thursday, February 3, 2022 by Brittany Hainzinger
Apple’s lack of metaverse focus should not be confused for ignorance, as the company focuses on what it does best, says GlobalData
Following today’s news on Apple’s Q1 2022 earnings results, Emilio Campa, Associate Analyst in the Thematic Team at GlobalData, a leading data and analytics company, offers his view:
“Apple has an uncanny a...
Cryptocurrency donations for churches
Thursday, January 27, 2022 by Richard Harris
Each year, River Valley Church hosts an annual event called Kingdom Builders, where they ask church attendees to give generously to different projects including global missions, future leadership development, and local church investment. With eight campuses spread across the Twin Cities of Minnesota, River Valley Church recently partnered with Engiven, a leading cryptoc...
Quantum, Metaverse, NFTs and Healthcare blockchains coming in 2022
Saturday, January 8, 2022 by Richard Harris
Manjusha Madabushi is the CTO and Co-Founder of Talentica Software, the global leader in product development services for early and growth-stage technology businesses. She has mentored over 70 start-ups in building successful products across domains like FinTech, Media & Ads, EdTech, and Healthcare in a career spanning more than 3 decades. Manjusha is an avid h...
SRE hiring trends
Thursday, January 6, 2022 by Richard Harris
Ashley Stirrup, COO at Shoreline.io shares his 2022 predictions about the death of the Runbook, the rising cost of outages and SRE hiring trends.
Prediction #1: The death of the Runbook
In the coming year, we will see runbooks fuse out. Our team has been surprised in the last few months with how infrequently people have had true Runbooks. Runbooks are a great plac...
Videogame platform catches up to YouTube Gaming
Monday, January 3, 2022 by Brittany Hainzinger
Facebook Gaming had a dominant Q3 in 2021 which saw the video-game streaming segment of the social media giants accomplish several milestones. According to data presented by Safe Betting Sites, Facebook Gaming overtook Youtube Gaming in hours watched for the first time after recording an estimated 1.3B hours watched in Q3 2021.
Videogame platform catches up to Twitch...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Quit hiding the cloud from your developers
Wednesday, November 17, 2021 by Tony Perez
If you say a person or organization “goes to great lengths” to achieve something, it means they try very hard and perhaps do extreme things to accomplish their goal. One example of “going to great lengths” that I’ve seen with traditional companies is how they go to great lengths to “hide” the cloud from their pool of potential t...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Who will own the Metaverse and why
Tuesday, November 9, 2021 by Christian Hargrave
The Augmented World Expo moves back to in-person and VRdirect is looking forward to connecting with many of the movers and shakers of the VR/AR industry this week.
For those there, or even those of you who aren’t, here’s why VRdirect should be on your radar screen.
Who will own the Metaverse and why
1) Facebook’s Meta, Microsoft, and Apple. Th...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Metaverse masters will likely be cryptocurrency investors
Monday, October 25, 2021 by Brittany Hainzinger
Cryptocurrency investors of today are likely to be the "masters of the metaverse", which has the potential to change how we live, interact and do business, predicts the CEO of an independent financial advisory, asset management, and fintech organization.
The prediction from Nigel Green, the CEO, and founder of deVere Group, comes as Facebook announces plans...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
