Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Phase10 now available
Friday, October 25, 2019 by Christian Hargrave
Mattel163 announced Phase 10: World Tour is now available on iPhone, Android, and Facebook worldwide. Like UNO! Mobile before it, Phase 10: World Tour features exciting new twists on a classic family card game and introduces it to digital platforms for even more fans to enjoy.
Phase 10: World Tour features 30 unique levels set in the Amazon Jungle for players to puzz...
App by Appix engages audiences
Monday, October 14, 2019 by Freeman Lightner
APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...
InApp advertising 2019 survey released
Thursday, October 3, 2019 by Richard Harris
Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
Oculus Connect 6 announcements
Thursday, September 26, 2019 by Richard Harris
Oculus Connect 6 unveiled Facebook Horizon, an interconnected and ever-expanding social VR world where people can explore new places, play games, and build communities - launching in beta in 2020. They announced hand tracking on Oculus Quest, which will enable natural interaction in VR using your own hands, all without the need for a controller, external sensors, gloves...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Independent Games Festival 2020 now accepting submissions
Wednesday, July 31, 2019 by Richard Harris
Informa Tech, the organizers of the Game Developers Conference (GDC) 2020, are now accepting submissions to present lectures, roundtables, and panels for the Core Concepts part of the event, taking place from Wednesday through Friday of the GDC week.
Proposals will be open from now until Thursday, August 15th at 11:59 PM PT. GDC 2020 marks the 34th edition of the con...
Video and social platform, MashApp now available
Thursday, July 11, 2019 by Brittany Harris
MashApp announced it is now available for iOS and Android mobile devices. MashApp is a new way for users to socialize, in private groups, via creative and interactive video punchlines. Users move away from the passive consumption associated with traditional social media and step into a creative world of conscious video interactions.
Existing social media platforms ta...
Low Code gets AI and ML from OutSystems
Monday, July 1, 2019 by Richard Harris
OutSystems announced that it has added new artificial intelligence and machine learning capabilities to its leading low-code development platform, giving organizations the power to harness automation to create self-service portals, respond to text and voice queries, improve customer service, and much more.
Gartner predicts, “By 2020, customers will manage 85% o...
GDPR for app developers as seen by former CTO of CBS
Thursday, June 13, 2019 by Richard Harris
GDPR is only the beginning. Data protection laws impacting how developers manage customer data are exploding all over the globe. Recently, Turkey fined Facebook, Microsoft updated its Compliance Manager, and California prepared to implement its new privacy regulations.
As companies and app developers increasingly rely on a global customer base, combating this issue i...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Christian Hargrave
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
Embracing feature experimentation one step at a time
Thursday, June 6, 2019 by Sophie Harpur
For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...
Delivering personalized experiences without being creepy like Amazon
Thursday, May 23, 2019 by Richard Harris
Amazon has seeped its way into every inch of our lives, and it’s increasingly difficult to ignore Bezos’s touch as Amazon presence rapidly monopolizes books (Kindle, Audible and Goodreads), groceries (Whole Foods), clothes (Zappos), movies (IMDB), news (Washington Post), gadgets (Ring and Alexa), space travel (Blue Origin), medicine (PillPack) and more.
GDPR report after one year
Wednesday, May 8, 2019 by Richard Harris
Data protection and privacy has always been important, but with the implementation of the European Union’s General Data Protection Regulation, companies are now thinking about it differently and are more critical of how they secure their data - especially as it pertains to sensitive and Personally Identifiable Information (PII).
With the one-year anniversary of...
How and why to use feature flags
Friday, April 12, 2019 by Richard Harris
Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends.
Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
API security testing just got easier with 42Crunch's new scanner
Thursday, March 21, 2019 by Richard Harris
42Crunch officially released the 42Crunch API Platform, an API security cloud platform to discover vulnerabilities in APIs and protect them from attack. The 42Crunch Platform can protect SaaS, Web, or IoT APIs, as well as microservices.
This follows the launch of the free API Contract Security Audit tool at APISecurity.io earlier this month. The tool helps API d...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
Best practices to avoid being removed from the Apple App Store
Tuesday, March 12, 2019 by Richard Harris
For any app developer, developing a top-ranking app on Apple’s App Store would be a career highlight. Yet thanks to Apple doubling down on user privacy, even popular apps like Facebook have been taken offline. For developers, it’s increasingly important to stay abreast of rapidly-changing privacy, compliance and policy changes to avoid a similar fate -the dr...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
UK parliamentary report says Facebook should be regulated
Monday, February 18, 2019 by Christian Hargrave
Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws.
A summary of the UK parliamentary report finds
Compulsory Code of Ethics for te...
Data science and the currency of the future
Wednesday, February 6, 2019 by Richard Harris
A recent study performed by IDC and Seagate forecasted that by 2025, global data will grow to 163 zettabytes. For scale, that’s approximately 1 trillion gigabytes per zettabyte. As the amount of available data grows, businesses are clamoring for larger and larger pieces of the pie. However, when it comes to leveraging data, success doesn’t rest on the quanti...
Why everyone should learn to code
Monday, January 28, 2019 by Richard Harris
Learning how to program software isn't necessarily the easiest thing you'll ever do. In fact, it's going to be one of the hardest. Programming and code are difficult, and not just in the sense of understanding logic and syntax, but also in the way that it's a never-ending achievement because it's always evolving. Programmers never stay in one place v...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Blockchain development with strong APIs
Monday, January 21, 2019 by Richard Harris
2018 was the year of blockchain “pilot” projects - where companies began to truly explore all of the possibilities of the technology. For example, in PwC’s 2018 survey of 600 executives, 84 percent said their organizations had at least some involvement with blockchain technology - but only 15 percent reported having gone live.
As we jump into 2019, ...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Tech to expect at CES 2019
Friday, January 4, 2019 by Richard Harris
CES 2019 is almost here, but before the lights come on and the crowds begin to gather, here’s a sneak peek at what Futuresource Consulting expects will be the key tech trends to hit the global consumer electronics stage in January.
Headphones will make a big noise
Headphones have been making a resurgence over recent years and the category’s ascendance ...
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Blockchain remakes of popular Atari games in the works
Monday, December 24, 2018 by Richard Harris
Atari, an iconic consumer brand and interactive entertainment producer, announces that it has entered into a license agreement with Animoca Brands Limited, a subsidiary of Animoca Brands Corporation Limited (listed on ASX: "AB1"). The Agreement grants Animoca Brands the rights to produce and publish blockchain versions of the popular Atari mobile game titles R...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...