Cloud analytics demands drive Snowflake revenue forecast
Monday, September 15, 2025 by Russ Scritchfield
Snowflake Inc., a cloud-native data and analytics platform provider, recently raised its annual product revenue forecast, citing continued enterprise demand for scalable cloud analytics solutions. The updated guidance, announced in August 2025, reflects both the expansion of existing customer accounts and ongoing adoption by organizations seeking cloud-based data manage...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Track installs and user engagement with AWS app reports
Tuesday, June 17, 2025 by Richard Harris
Staying informed about how your app is performing across devices and marketplaces is essential for optimizing your strategy. The latest data on app installs is now available, offering valuable insight into recent trends. With the Acquisition report, you can evaluate how your app is being discovered and installed, especially on Fire TV.
Track installs and user engagem...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
More rewarded mobile ads = higher user engagement
Thursday, April 19, 2018 by Richard Harris
Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Top 10 Hacks To Move SaaS Customers From Free Usage To a Paid Subscription
Friday, February 20, 2015 by Dr Anil Kaul
A perennial problem faced by SaaS companies is the difficulty in converting free users to paid customers. This problem is compounded by free alternatives, often of varying quality. A business must be tactful in what it says and what it offers, analyzing customer behavior, preferences and how they navigate their website. The best strategy to increase the number of p...
What Metrics Should You Consider When Determining the Success of Your App
Friday, January 23, 2015 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
App Analytics Solutions Are The Answer For Mobile Developers
Saturday, December 6, 2014 by Stuart Parkerson
App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...
How to Measure the Success of Your Mobile App
Friday, November 21, 2014 by Stuart Parkerson
When answering the question of how to measure the success of your mobile app, as an app publisher you might say “its about how much money my app makes me.” There is no doubt that how much money you are making is crucial information, but to get a truly accurate measurement of your app’s success, you need to consider broadening the scope of your analysis.What Are Your Goa...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
Find Out How Your App Ranks With SimilarWeb's New Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
SimilarWeb has launched a new app analysis and mobile website data platform, providing the ability to analyze global desktop and mobile data for any website, mobile website, and app.The new platform builds on the company’s website analysis platform which provides traffic and engagement information for any website. The new mobile app analysis product is based o...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
How to Get People To Use Your App, and Keep em!
Monday, June 30, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping app users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking...
Amazon Releases Research on Success of Developers on the Amazon Appstore Platform
Monday, June 16, 2014 by Richard Harris
Amazon is trumpeting its success in convincing developers to utilize its platform with its latest announcement of an IDC study saying that developers are having positive results from the Kindle Fire platform. According to the IDC survey commissioned by Amazon, 65% of developers building apps and games for Kindle Fire are making at least as much money on t...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
App Developers Should Consider Using a Soft Launch to Test App Market Readiness
Friday, May 23, 2014 by Richard Harris
We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
