Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Microsoft Provides Sample Features and APIs for Universal Windows Apps
Wednesday, September 30, 2015 by Stuart Parkerson
To help developers learn app development for the Universal Windows Platform (UWP), Microsoft has made available a growing samples collection on GitHub. These samples can be used to learn about specific UWP features and APIs and as a source of working code that can be copied and pasted into projects.The samples include API and feature demos as well as some small but comp...
Google Releases Android M Developer Preview
Tuesday, June 9, 2015 by Richard Harris
Google has released the Android M developer preview, offering a clear timeline for testing and feedback plus more updates to the preview build. For the M release, Google reports they have focused on improving the core user experience of and making big changes to the fundamentals of the platform.The M Developer Preview includes an updated SDK with tools, system images fo...
Apple Announcements at WWDC Include Introduction of iOS 9
Tuesday, June 9, 2015 by Richard Harris
During its keynote kicking off WWDC 2015, one of the highlight Apple announcements was iOS 9, which will be available this fall. According to Apple, in this upcoming release, iOS devices become more intelligent and proactive with search and improved Siri features. New multitasking features designed specifically for iPad provide users that ability to work with two apps s...
Magnet Systems Launches Apache Open Source Solution for Messaging in iOS and Android Apps
Thursday, May 28, 2015 by Richard Harris
Magnet Systems has introduced Magnet Message, an Apache open source solution that allows developers to build messaging into any iOS, Android or hybrid mobile application. Magnet Message provides a robust set of functionalities right out of the box, including push messaging, in-app chat, rich message payloads, message delivery confirmation, and publish-subscribe cap...
Facebook Adds Deep Linking for Mobile App Install Advertising
Tuesday, May 26, 2015 by Richard Harris
Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
Deeplink Invites App Developers to Participate in Private Beta of Deeplink Marketplace
Monday, October 27, 2014 by Stuart Parkerson
Deeplink has announced the private beta of its The Deeplink Marketplace, a functional deep link marketplace (with API, SDK and other tools) to find deep links based on specific functions, enabling apps to serve content and deep links for other apps on a users’ phone. Mobile developers can use the Deeplink Marketplace for app marketing, app monetization as well as t...
Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content
Monday, September 29, 2014 by Richard Harris
A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users
Monday, August 25, 2014 by Richard Harris
URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...
Google Play Services 5.0 Release: What’s Inside
Thursday, July 10, 2014 by Richard Harris
Now that Google Play services 5.0 has rolled out to devices we’ll take a peek at what it means for app developers. This release introduces Android wearable services APIs, Dynamic Security Provider and App Indexing and provides updates to the Google Play game services, Cast, Drive, Wallet, Analytics, and Mobile Ads.Android Wearable ServicesGoogle Play services 5.0 introd...
Artisan Adds Push Notifications with Embedded Support for Message Testing, Optimization, and Personalization
Tuesday, June 17, 2014 by Stuart Parkerson
Artisan has announced the addition of push notifications with embedded support for message testing, optimization, and personalization as part of its Mobile Experience Management (MEM) platform. Artisan's push notification capabilities use the analytics captured in its MEM platform so developers can deliver different messages to different mobile app user s...
Developers Get New Analytics for Twitter Card App Promotion
Monday, January 27, 2014 by Stuart Parkerson
Twitter is rolling out new analytics for Twitter Cards to help publishers and developers understand how their Cards are performing.Twitter Cards provide the ability to make tweets more engaging with pictures, videos, content previews, deep links into apps, and other rich media experiences. Now developers can gain insight into how their content is performing on...
Tapstream Offers Deferred Deep Links to Enhance App User Acquisition
Monday, January 27, 2014 by Richard Harris
Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...
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