App development in 2026: Vickie Chen of AviaGames weighs in
Tuesday, December 23, 2025 by Vickie Chen
Now more than ever, consumers have demanded tech companies be more involved and transparent in social and philanthropic causes, using their resources to give back to those that need it the most.
App development in 2026
As the CEO of Avia, a leading developer on the forefront of skill - based mobile games, my 2026 prediction is that more app developers and publishe...
Airline data breach hits WestJet exposing over 1M passengers
Thursday, October 30, 2025 by Russ Scritchfield
Canada’s second-largest airline, WestJet, disclosed that a data breach earlier this year compromised the personal information of approximately 1.2 million passengers. The airline reported the incident in a filing with Maine’s attorney general, confirming that 240 residents in the state were affected.
Details of the information compromised
The informati...
Meta unveils holiday ecommerce playbook at Playa Vista Summit
Tuesday, October 28, 2025 by Brittany Hainzinger
Meta’s 2025 SMB Advertiser Summit in Playa Vista revealed a stark truth for ecommerce brands heading into Q4: creative diversification is no longer optional—it is survival. At the exclusive event, attended by Meta’s top agency partners and select DTC brands, the summit highlighted the importance of preparing campaigns strategically for the upcoming hol...
Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
Phishing sites seized by Microsoft in major crackdown
Tuesday, September 23, 2025 by Richard Harris
Microsoft has intensified its efforts to combat cybercrime by targeting Raccoon0365, a subscription-based phishing service that enabled wide-scale credential theft. Working through the U.S. District Court in Manhattan, the company successfully obtained approval to seize nearly 340 internet domains associated with fraudulent login pages.
The campaign represents one of...
Salesforce data breach linked to Tenable via Salesloft Drift
Friday, September 12, 2025 by Richard Harris
A recent Salesforce data breach involving the Salesloft Drift integration has affected multiple organizations, including cybersecurity company Tenable. The company confirmed that limited customer contact and support case data were exposed but emphasized that no core product data was compromised.
Scope of exposed information
Tenable reported that information access...
Hackers steal cryptocurrency using fake job offers report reveals
Tuesday, September 9, 2025 by Trey Abbe
A recent investigation reveals that North Korean hacking groups are using elaborate fake job offers to steal cryptocurrency from blockchain professionals and investors. The scams, identified in a joint report by cybersecurity firms SentinelOne and Validin, include posing as recruiters for major crypto companies and directing applicants to download malicious software or ...
Salesforce breach let hackers steal Google customer data
Monday, August 25, 2025 by Richard Harris
In June, one of Google’s corporate Salesforce instances was affected by activity consistent with the UNC6040 campaign described in the post. Google responded by conducting an impact analysis and implementing mitigation steps. The affected instance stored contact information and related notes for small and medium-sized businesses. Investigators confirmed that data ...
Microsoft at Black Hat USA 2025
Monday, August 11, 2025 by Russ Scritchfield
Microsoft will participate in Black Hat USA 2025, scheduled for August 5-7 in Las Vegas, offering attendees a practitioner-driven experience centered on real-world threat intelligence, incident response, and applied AI expertise. The company emphasizes that cybersecurity is most effective when intelligence, tools, and domain expertise are tightly integrated. To that end...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
iOS app pre-ordering process guide
Monday, June 2, 2025 by Richard Harris
Pre-ordering apps on the iOS App Store is a powerful tool for developers looking to build excitement and gauge interest before a product's official release. Apple provides a robust system that enables developers to make their apps available for pre-order, allowing users to view the product page, learn about the features, and place a pre-order that automatically down...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
AI harms addressed by Anthropic
Wednesday, May 21, 2025 by Austin Harris
As AI capabilities rapidly advance, understanding and addressing the full spectrum of potential impacts becomes increasingly important. Today, we're sharing insights into our evolving approach to assessing and mitigating various harms that could result from our systems, ranging from catastrophic scenarios like biological threats to critical concerns like child safet...
Coinbase partners with Riot Games Esports
Wednesday, May 14, 2025 by Richard Harris
Coinbase has announced a significant expansion of its presence in the esports world through a new partnership with Riot Games. As the new exclusive cryptocurrency exchange and official blockchain technology partner for League of Legends and VALORANT Esports global events, Coinbase will collaborate closely with Riot Games to enhance the fan experience. This partnership w...
Cybersecurity in 2025
Tuesday, February 4, 2025 by Richard Harris
Timothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on the evolving landscape of digital trust and identity. As quantum computing and AI continue to advance, they bring both groundbreaking innovations and new cybersecurity risks. The introduction of Google’s Willow chip signals a new era of quantum technology, accelerating ...
AI fraud prevention solution launched
Tuesday, December 10, 2024 by Richard Harris
AppsFlyer announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities – offering customers...
Increasing cyber threats from artificial intelligence
Wednesday, October 9, 2024 by Austin Harris
The UK Cybersecurity M&A market has grown significantly over the past decade, with the deal volume trend line increasing, and the sector continuing to attract significant investment from Private Equity, alongside larger corporates consolidating emerging technologies to counter increasingly sophisticated threats.
The UK National Cyber Security Centre has...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Miniaturized AI solution from ASUS
Thursday, August 8, 2024 by Austin Harris
Generative AI (GenAI) is rapidly transforming industries, with the potential to create entirely new content, from crafting hyper-realistic product prototypes to generating innovative marketing campaigns. However, a significant hurdle exists: unleashing the true power of GenAI often requires access to bulky workstations or cloud resources.
ASUS NUC 14 Pro+: Miniaturiz...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Austin Harris
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Forge API launches for game developers
Thursday, March 21, 2024 by Richard Harris
Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
PCI DSS JavaScript compliance tool free from Jscrambler
Thursday, June 29, 2023 by Brittany Hainzinger
Jscrambler announced the launch and immediate availability of its free PCI DSS JavaScript Compliance Tool to ensure granular and flexible capacity to meet the stringent new requirements introduced by version 4.0 of the Payment Card Industry Data Security Standards (PCI DSS v4.0). This free assessment tool provides organizations of all sizes with clarity and si...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
