SaaS predictions from BigPanda
Wednesday, January 13, 2021
Cari Jaquet, VP of Marketing at BigPanda, predicts consumers will turn to companies who have re-platformed to SaaS solutions.
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies will return to a hybrid office/home work model. Many employees fled expensive housing markets and moved to more affordable cities over the last year because they were able to work remotely while retaining their premium salaries. Suddenly, as offices reopen, companies will ask employees to decide whether they want to return to the company locations or take a cut in salary to stay where they are.
About Cari Jaquet
Cari Jaquet is the head of marketing at BigPanda, responsible for ensuring the alignment and delivery of strategic marketing around key corporate initiatives and revenue targets.
With a 20-year track record of results-oriented programs and innovative marketing strategies, Cari oversees all aspects of integrated marketing campaigns and communications programs, including PR, analyst relations, web, social, digital and channel marketing.
Cari prides herself on managing high-performing and happy teams who build tight relationships with the field and deliver bottom line results for the business. Prior to BigPanda, Cari was the Vice President of Marketing driving integrated programs for Rimini Street, Paxata, SAP, Hyperion and Cisco.
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more