AI fraud prevention solution launched
Tuesday, December 10, 2024 by Richard Harris
AppsFlyer announced the launch of an industry-leading AI enhancement layer on top of its Protect360 fraud prevention solution. Designed to address the growing challenges posed by increasingly sophisticated fraud tactics, the new AI layer leverages multiple machine learning models to deliver unmatched fraud detection and deterrence capabilities – offering customers...
Increasing cyber threats from artificial intelligence
Wednesday, October 9, 2024 by Freeman Lightner
The UK Cybersecurity M&A market has grown significantly over the past decade, with the deal volume trend line increasing, and the sector continuing to attract significant investment from Private Equity, alongside larger corporates consolidating emerging technologies to counter increasingly sophisticated threats.
The UK National Cyber Security Centre has...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Miniaturized AI solution from ASUS
Thursday, August 8, 2024 by Austin Harris
Generative AI (GenAI) is rapidly transforming industries, with the potential to create entirely new content, from crafting hyper-realistic product prototypes to generating innovative marketing campaigns. However, a significant hurdle exists: unleashing the true power of GenAI often requires access to bulky workstations or cloud resources.
ASUS NUC 14 Pro+: Miniaturiz...
AI smart mailbox platform Arrive AI lands over 1M in funding
Monday, July 15, 2024 by Brittany Hainzinger
Launched in 2014 with the idea of providing a secure package delivery point for autonomy, Arrive AI has now raised more than $11 million via individual contributions and three crowdfunding raises, garnering more than $6 million combined over its three raises on WeFunder, StartEngine, and PicMii.
"We could not be more proud of the validation ...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Forge API launches for game developers
Thursday, March 21, 2024 by Richard Harris
Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
FashionVerse AI mobile app from Hilfiger Ventures is out now
Wednesday, January 31, 2024 by Brittany Hainzinger
FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...
Warpath 9.0 updates released from Lilith Games
Wednesday, January 3, 2024 by Freeman Lightner
Competitive military RTS Warpath ignites an all-new Theater of Conquest: Rome in its latest 9.0 update, available to play for free on PC and mobile iOS and Android devices. Lilith Games introduced a 26-day campaign with new Rome-specific Air Force units, new officers Everbloom (Infantry) and Rapier (Tank), and the new Operation Hegemon game mode, followed up by War...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
PCI DSS JavaScript compliance tool free from Jscrambler
Thursday, June 29, 2023 by Brittany Hainzinger
Jscrambler announced the launch and immediate availability of its free PCI DSS JavaScript Compliance Tool to ensure granular and flexible capacity to meet the stringent new requirements introduced by version 4.0 of the Payment Card Industry Data Security Standards (PCI DSS v4.0). This free assessment tool provides organizations of all sizes with clarity and si...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
ImmuniWeb Neuron web security scanning
Friday, June 10, 2022 by Richard Harris
ImmuniWeb has announced the launch of ImmuniWeb Neuron, a web application and API web security scanning solution that is based on the award-winning ImmuniWeb AI Platform available.
ImmuniWeb Neuron is designed to rapidly scan tens, hundreds, or even thousands of web applications and APIs for vulnerabilities, weaknesses, and misconfigurations. It c...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Machine learning training sessions launch
Tuesday, March 1, 2022 by Freeman Lightner
Squirro is launching a series of live discovery sessions that offer practical Machine Learning (ML) training to non-technical business line employees (known as citizen developers) and business analysts.
A new offering from the Squirro Academy, the Digital Discovery Sessions provide instructor-led, practical education on various digital topics. These include learning ...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Lets create campaign launches from IBM
Wednesday, February 16, 2022 by Richard Harris
IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...
Blockchain platform enters new development phase
Thursday, December 9, 2021 by Brittany Hainzinger
Lisk, the blockchain network built for business adoption, will offer full interoperability with other layer 1 blockchain protocols. The company unveiled a raft of developmental milestones, culminating with the launch of Lisk Diamond, the ultimate phase of the Lisk interoperability roadmap, at its AmpliFire event in Berlin on December 2nd. Attendees were also a...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Mint NFTs on Ripple and get funded
Wednesday, September 29, 2021 by Richard Harris
Ripple, the provider of enterprise blockchain, has announced a $250 million fund to provide creators with the financial, creative, and technical support needed to explore and craft premium non-fungible tokens (NFT) and other tokenization projects on the XRP Ledger.
Mint NFTs on Ripple XRP Ledger
The heightened interest and boom in NFTs globally has introduced...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
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