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Developer news items we found relating to campaign

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Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


Forge-API-launches-for-game-developers

Forge API launches for game developers


Thursday, March 21, 2024 by

Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...


AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


FashionVerse-AI-mobile-app-from-Hilfiger-Ventures-is-out-now

FashionVerse AI mobile app from Hilfiger Ventures is out now


Wednesday, January 31, 2024 by

FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app. FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...


Warpath-9.0-updates-released-from-Lilith-Games

Warpath 9.0 updates released from Lilith Games


Wednesday, January 3, 2024 by

Competitive military RTS Warpath ignites an all-new Theater of Conquest: Rome in its latest 9.0 update, available to play for free on PC and mobile iOS and Android devices. Lilith Games introduced a 26-day campaign with new Rome-specific Air Force units, new officers Everbloom (Infantry) and Rapier (Tank), and the new Operation Hegemon game mode, followed up by War...


AIGC-marketing-will-increase-in-2024-says-Mobvista

AIGC marketing will increase in 2024 says Mobvista


Thursday, December 7, 2023 by

Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...


AI-app-store-optimization-services-from-SplitMetrics-and-App-Radar

AI app store optimization services from SplitMetrics and App Radar


Thursday, November 16, 2023 by

SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal. The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...


Cost-per-like-for-paid-posts-is-less-than-expected-says-Thumzup

Cost per like for paid posts is less than expected says Thumzup


Tuesday, October 17, 2023 by

Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms. The Thumzup mobile app, which is available for download in the App Store and Goog...


OneSignal-to-delete-inactive-app-users-by-October-31st-unless-you-pay

OneSignal to delete inactive app users by October 31st unless you pay


Thursday, October 12, 2023 by

OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan. In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


PCI-DSS-JavaScript-compliance-tool-free-from-Jscrambler

PCI DSS JavaScript compliance tool free from Jscrambler


Thursday, June 29, 2023 by

Jscrambler announced the launch and immediate availability of its free PCI DSS JavaScript Compliance Tool to ensure granular and flexible capacity to meet the stringent new requirements introduced by version 4.0 of the Payment Card Industry Data Security Standards (PCI DSS v4.0). This free assessment tool provides organizations of all sizes with clarity and si...


Clean-dirty-data-with-Data-Prep-from-Versium

Clean dirty data with Data Prep from Versium


Friday, May 26, 2023 by

Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...


Apples-profit-continues-to-grow

Apples profit continues to grow


Tuesday, May 23, 2023 by

According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...


Best-alternative-app-store-of-the-year-award-goes-to-AppGallery

Best alternative app store of the year award goes to AppGallery


Tuesday, May 9, 2023 by

AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...


AI-Personalization-and-Guidance-Engine-released-by-Starbox

AI Personalization and Guidance Engine released by Starbox


Monday, April 10, 2023 by

Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...


Internet-advertising-continues-to-grow-believe-it-or-not

Internet advertising continues to grow believe it or not


Thursday, February 23, 2023 by

Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...


How-to-choose-the-right-mobile-ad-network

How to choose the right mobile ad network


Tuesday, July 19, 2022 by

In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.  Working directly with an a...


ImmuniWeb-Neuron-web-security-scanning

ImmuniWeb Neuron web security scanning


Friday, June 10, 2022 by

ImmuniWeb has announced the launch of ImmuniWeb Neuron, a web application and API web security scanning solution that is based on the award-winning ImmuniWeb AI Platform available. ImmuniWeb Neuron is designed to rapidly scan tens, hundreds, or even thousands of web applications and APIs for vulnerabilities, weaknesses, and misconfigurations. It c...


Advanced-analytics-solution-Datascape-from-Adjust

Advanced analytics solution Datascape from Adjust


Friday, April 8, 2022 by

Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time. Agility is more important than ever as app market...


Machine-learning-training-sessions-launch

Machine learning training sessions launch


Tuesday, March 1, 2022 by

Squirro is launching a series of live discovery sessions that offer practical Machine Learning (ML) training to non-technical business line employees (known as citizen developers) and business analysts. A new offering from the Squirro Academy, the Digital Discovery Sessions provide instructor-led, practical education on various digital topics. These include learning ...


Immersive-AR-and-VR-experiences-from-NextNav

Immersive AR and VR experiences from NextNav


Tuesday, March 1, 2022 by

NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world. Over 16,000 developers rely on the echo3D platform for the tools and infra...


The-App-Marketers-New-Year-Resolution-for-2022

The App Marketers New Year Resolution for 2022


Friday, February 25, 2022 by

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...


Lets-create-campaign-launches-from-IBM

Lets create campaign launches from IBM


Wednesday, February 16, 2022 by

IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...


Blockchain-platform-enters-new-development-phase

Blockchain platform enters new development phase


Thursday, December 9, 2021 by

Lisk, the blockchain network built for business adoption, will offer full interoperability with other layer 1 blockchain protocols. The company unveiled a raft of developmental milestones, culminating with the launch of Lisk Diamond, the ultimate phase of the Lisk interoperability roadmap, at its AmpliFire event in Berlin on December 2nd. Attendees were also a...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


Mint-NFTs-on-Ripple-and-get-funded

Mint NFTs on Ripple and get funded


Wednesday, September 29, 2021 by

Ripple, the provider of enterprise blockchain, has announced a $250 million fund to provide creators with the financial, creative, and technical support needed to explore and craft premium non-fungible tokens (NFT) and other tokenization projects on the XRP Ledger. Mint NFTs on Ripple XRP Ledger The heightened interest and boom in NFTs globally has introduced...


App-advertising-models-in-the-future

App advertising models in the future


Wednesday, August 25, 2021 by

Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...


How-to-get-app-reviews-the-right-way

How to get app reviews the right way


Monday, August 23, 2021 by

You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why? As Apple has ...


Growing-your-gaming-app-by-looking-at-the-data

Growing your gaming app by looking at the data


Tuesday, August 10, 2021 by

The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...


2-pillars-of-privacy:-the-app-developers-guide

2 pillars of privacy: the app developers guide


Thursday, July 1, 2021 by

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company?  Developers are taking stock and trying to figure out how the change will ultimately affect their bott...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


The-future-of-AI-in-2021

The future of AI in 2021


Wednesday, January 20, 2021 by

Greg Rice, Lead Software Engineer, Cognizant Softvision “Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...