ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Epic Games defeats Google in court
Thursday, April 18, 2024 by Richard Harris
In a twist that sounds straight out of a high-stakes courtroom drama, Epic Games has thrown down the gauntlet with a bombshell injunction proposal aimed at shaking up Google Play's entire rulebook. This comes hot on the heels of their David-versus-Goliath victory over Google in December, where a U.S. jury cast the tech behemoth as the big bad monopoly wolf of Androi...
App developers urged by ICO to protect user data
Thursday, February 15, 2024 by Freeman Lightner
The Information Commissioner’s Office (ICO) is reminding all app developers to ensure they protect users’ privacy, following the regulator’s review of period and fertility apps.
Last year, the ICO looked closely at period and fertility apps to understand how they process personal data and identify whether there is any negative impact on users as a r...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
State of Mobile Experience report from Embrace
Monday, July 31, 2023 by Richard Harris
Embrace released the State of Mobile Experience report detailing mobile end users' and builders' perspectives on performance issues and app experiences. The three-part study combines input from mobile engineers at industry-leading companies and app users and rich data from Embrace's mobile experience engineering platform. The insights reveal how ap...
Apps Americans trust the least
Thursday, February 23, 2023 by Brittany Hainzinger
Pull out your phone…it’s time to see if you have any of America’s least trusted apps. As easy as it is to download an app, it’s also easy for providers to collect & possibly distribute your data.
So, Secure Data Recovery conducted a study to find out which apps Americans trust, and which collect the most data.
A survey from Secure Data...
Send money across 5 continents with IPSIPay app
Tuesday, October 11, 2022 by Brittany Hainzinger
Innovative Payment Solutions, Inc. announced that it has completed the key integration of its IPSIPay mobile application and back-end payment processing infrastructure through its commercial partners.
This major achievement allows IPSIPay users the ability to easily transfer money and make payments through the IPSIPay app throughout five continents for receipt a...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
NFT partnership to create fashion pieces
Friday, May 6, 2022 by Richard Harris
Ready has announced a new partnership with SmileyWorld, the lifestyle brand from Smiley that revolutionized Smileys in technology, and EPIK Prime Team, a licensing agency putting brands into video games. The brands will collaborate together to create virtual fashion pieces for Ready Games' app ICON Avatar Fashion Universe. This will be Ready and Epik's...
Automate native app testing with Applitools new test cloud
Tuesday, June 29, 2021 by Richard Harris
Applitools announced the most revolutionary advancement in automated testing for native mobile apps in over a decade at Future of Testing: Mobile event. Applitools previewed its Ultrafast Test Cloud for Native Mobile, which provides the ability to run functional and visual tests faster, more reliably, and more securely via its unique Visual AI powered Ultrafast Test Clo...
DevSecOps will go mainstream this year
Tuesday, January 26, 2021 by Richard Harris
Cybercriminals love Shadow Code exploits because hacking a commonly used library or service can place the malicious code on hundreds or thousands of websites. For example, the widely used jQuery JavaScript library has been breached multiple times, leading to digital skimming attacks broadly across the e-commerce sector. Adding jQuery to an application without ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Report reveals one third users delete apps after getting locked out
Friday, November 20, 2020 by Brittany Hainzinger
ForgeRock announced the release of volume two of its global report, “The New Normal – Living Life Online.” The study polled 5,000 consumers throughout the U.S., U.K., Germany, Australia and Singapore to understand consumer preferences when it comes to online experiences, including how they log in and what app features they value most. The report a...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
True Foodie announces crowdfunding campaign
Friday, January 10, 2020 by Freeman Lightner
For True Foodies Only, Inc. (“True Foodies”), announced its crowdfunding campaign on SeedInvest.
A platform for fine food lovers, True Foodies combines masterclass culinary educational videos, recipes, and restaurant recommendations from top chefs in an intuitive app. Currently, True Foodies’ community of more than 10,000 chefs and culinary instruct...
Nodle cash app now available for android
Monday, November 11, 2019 by Christian Hargrave
Nodle.io announced that Nodle Cash app, previously only available pre-installed on the HTC Exodus 1 smartphone is now officially live on the Google Play Store for all Android phones.
Nodle’s Network, dubbed The Citizen Network, is a community of smartphones that act as secure nodes — or hotspots — to seamlessly connect and locate physical assets, lo...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
Homeis raises $12M to help immigrants across the world
Thursday, August 22, 2019 by Richard Harris
Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...
Elastic Stack 7.3 brings maps and more
Monday, August 5, 2019 by Christian Hargrave
Elastic has delivered Elastic Stack 7.3, which includes some very cool new features such as data frames, anomaly detection, elastic maps, and more. Check out all the highlights of the latest release below.
Elastic Stack 7.3 highlights
Data frames: a new feature that allows users to pivot their Elasticsearch data on the fly to create live entity-centric in...
The app store is not a monopoly says Apple employees in new survey
Thursday, May 30, 2019 by Richard Harris
Blind is an anonymous social network with thousands of verified employees engaging in discussions about work-related issues and industry trends.
Their weekly surveys gather real-time insight into employee sentiment on trending issues, with results broken down by company.
The most recent survey asked Is Apple creating a monopoly by only allowing consumers to purcha...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
What's new in NGINX Plus R18
Tuesday, April 16, 2019 by Richard Harris
NGINX, Inc. has announced the general availability of NGINX Plus R18. NGINX Plus is an all-in-one load balancer, content cache, web server, proxy, API gateway, and Kubernetes Ingress Controller. This versatility enables you to simplify your architecture for delivering both traditional applications and new ones based on microservices.
NGINX’s flexibility, ...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
Peoplebased attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Garden Guru Bluetooth sensor helps you grow homegrown food
Friday, January 11, 2019 by Christian Hargrave
Vermont-based AgTech startup Seedsheet has unveiled its newest product, the Garden Guru Sensor, a Bluetooth-enabled sensor that provides users with precise, real-time data to facilitate maximum plant growth and ensure everyone’s gardening experience reaps the benefits of homegrown food.
Seedsheet’s new BTE sensor ensures thriving, full-sized gardens...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
