AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
The making of flight concierge app AHOY
Wednesday, October 16, 2019 by Richard Harris
Invent a solution to your own problem. That's what Sylvia Brune thought to herself while working for a start-up fund & accelerator in Africa, travelling around the continent, investing in start-ups. She thought the business travel experience was broken, especially when plans change a lot. Sylvia set out to fix it by offering business travellers the option to boo...
Travel app users will not put up with many problems
Sunday, September 10, 2017 by Richard Harris
1 in 4 users of mobile apps for travel say that they’ll abandon their bookings and use a competitor’s mobile app instead when faced with a network error such as a timeout or missing image, according to a new study of US & UK consumers conducted by Neumob. The company’s exclusive consumer research study is captured in a new paper called "Mobile Apps for Tra...
The ABBYY realtime recognition SDK for mobile app support
Wednesday, April 26, 2017 by Richard Harris
In a consumer driven markets, it is all about customer experience. Brands and developers who can deliver a consistently smooth and enjoyable CX have a greater chance to get ahead of the competition. That is why streamlining the input of information is so important - it makes the user’s life easier and your app’s performance - better. Bruce Orcutt, the vice president of ...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Christian Hargrave
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
How Culture Can Impact App Downloads
Monday, August 3, 2015 by Richard Harris
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...
How to Use Personalized Push Notifications to Drive App Usage and Conversions
Wednesday, December 24, 2014 by Stuart Parkerson
The holiday season is now upon us and all those shiny new devices will soon be unwrapped and activated. You’ve updated your app and are ready for the potential onslaught of new users and those that will revisit your app, now that they have a new device.But are you truly ready? If you’re trying to grow a mobile app, getting new users to download your app isn't enough - y...
Android Development Sought On Christmas Eve By Hospitality Businesses
Wednesday, December 17, 2014 by Stuart Parkerson
Hospitality organizations are seeking out Android development on Christmas Eve. All hospitality businesses are desiring to stay ahead of their competition by including mobile offerings. Android apps in particular have been a sought out mobile app by hospitality companies such those in motel, hotel, traveler, tour and restaurant areas.ARC's 360 Travel Report&nb...
Gaming and Social Media App Development Still On Top According to Recent Report
Monday, June 9, 2014 by Richard Harris
MEF has released the final report in its Global Consumer Insights Series. The report analysed data from 10,000 respondents in 13 countries, examining trends in the global app economy.The report shows 96% of mobile users having used an app on their device in the last six months. This figure remains constant among men and women and among under and over 35 year olds. The r...
