NFT smart contract that pays NFT artists securely
Friday, February 25, 2022 by Freeman Lightner
Ethereum co-founder, Joseph Lubin’s blockchain incubator, ConsenSys Mesh has announced the NFT platform TreeTrunk.io at the celebrated ETH Denver developer conference. Launching in a beta release on the Polygon Mumbai testnet, TreeTrunk has introduced a new smart contract that, for the first time in the Ethereum ecosystem, collects and distributes royalty payments...
NFT Super Bowl prop bets
Friday, February 11, 2022 by Richard Harris
For publicity, bookies often provide odds (prop bets) for featured Super Bowl events that are predetermined, such as the halftime show and commercials.
Cryptocurrency and NFT Super Bowl prop bets
Odds for these "entertainment" events surrounding the game are set by oddsmakers despite the understanding that small groups of people who work on these pr...
Tom Brady defies age using this app
Sunday, February 7, 2021 by Richard Harris
Tom Brady is making a record tenth Super Bowl appearance by upsetting the #1 seeded Green Bay Packers. This past summer when Brady signed with Tampa Bay, many questioned if the future hall of fame quarterback would see as much success in a new city with a new offensive system, coaches, and teammates. If he hasn't already, Brady will have a chance to put those questi...
How a brain training app helps Tom Brady play faster
Wednesday, January 30, 2019 by Richard Harris
Despite recurring suggestions that he has peaked and that the Brady era will soon see its final sunset, New England Patriots’ Quarterback Tom Brady keeps pulling out the critical wins. How does he do it year after year, while seeming to defy the effects of aging?
Like most sports, football is a game of decision-based movements - with continuous demands for the ...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
VR content company brings NFL Denver Broncos closer to fans
Friday, February 3, 2017 by Christian Hargrave
Laduma a 3D, 360° content company has partnered with the current Super Bowl champions Denver Broncos to give their fans an up-close, behind the scenes, virtual reality experience featuring their sporting heroes. Fans will see their team like never before, from walking out next to them onto the pitch, to soaking up the pre-game atmosphere, they will be truly immersed by ...
How to prevent users from dumping your branded app
Tuesday, December 20, 2016 by Samir Addamine
We all know that the odds are stacked against branded apps. It has been established, for instance, that 90% of branded apps have fewer than 10,000 downloads. If you launch a new app today, you are one among 4 million or so.
With a 0.1% chance, the Chargers are more likely to win the Super Bowl.
Those odds are getting worse. The avera...
Extreme Networks to be Super Bowl LI's wifi analytics provider
Tuesday, December 13, 2016 by Christian Hargrave
Extreme Networks, Inc. announced an agreement with the National Football League (NFL) to become the Official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI. This announcement follows wired and wireless deployment at Super Bowl LI Stadium in Houston, Texas and marks the first time that Extreme has implemented its wired and wireless solution at a stadium hosting the ...
App Publishers Can Now Easily Add Mobile Live Video Streaming to iOS and Android Apps
Wednesday, February 24, 2016 by Richard Harris
The quickly growing mainstream popularity of Twitter’s Periscope App, Facebook Live, YouTube Live Streaming, and Meerkat has certainly heightened the interest of many in the app publishing community who are interested in learning more about how to leverage live streaming. We visited with Carlos Perez, Chief Revenue Officer for Wowza Media Systems, to learn how app devel...
Google Analytics Measurement Capabilities Now Available for Accelerated Mobile Pages
Friday, February 12, 2016 by Stuart Parkerson
The Google Analytics team has released new Google Analytics measurement capabilities for Accelerated Mobile Pages (AMP) facilitating the ability to identify the best content and optimize user experiences.The Accelerated Mobile Pages Project (AMP) is an open source initiative to help enable content to load instantaneously and provide a better web experience. AMP HTML pag...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Must Have Apps for this Sunday's Big Game
Friday, February 5, 2016 by Richard Harris
(Contributed By Amazon Appstore Editors) More than 110 million viewers are expected to tune in to watch this Sunday’s Big Game, making it the biggest sporting event in the country. However, preparing for the game starts well before Sunday. After a long, exciting season, two teams will battle it out in the trenches while the rest of the country cheers on from their ...
Online Performance Is as Important as InGame Performance for the Super Bowl
Friday, February 5, 2016 by Stuart Parkerson
The biggest sports day of the year will also be a huge day for companies who have an investment in the big game. We visited with Tom Lounibos, CEO of SOASTA, to discuss how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.He also provides insights into SOASTA’s Sup...
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs
Wednesday, March 18, 2015 by Stuart Parkerson
Traditional marketing channels are dead right? If that is true, why did three mobile games - Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too
Thursday, January 30, 2014 by Dale Carr
With Super Bowl just around the corner, I cannot ignore the
obvious: marketing costs are on the rise.
This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to
$4 Million. The climbing price to
acquire mobile users is no exception.
Just last week market analysis firm SuperData...
Should App Developers be Spooked by News NSA and GCHQ Targets for User Data And Now Angry Birds Fires Back
Tuesday, January 28, 2014 by Stuart Parkerson
The mobile world is abuzz by a recent article in The Guardian that the US National Security Agency and the UK GCHQ can target “leaky” apps that transmit private information. Of course, Angry Birds was used as an example, and that hits home to a lot of people. The Guardian does a nice job with the report; we suggest you check it out, no need for us to rehash it...