3/18/2015 8:00:30 AM
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs
Game Developers,Mobile App Strategy,User Engagement,Email Marketing,Marketing Channels
App Developer Magazine

How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs

Stuart Parkerson Stuart Parkerson in Marketing & Promotion Wednesday, March 18, 2015

Traditional marketing channels are dead right? If that is true, why did three mobile games -  Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.

In fact, I defy you to name a company who advertised in the Super Bowl that does not have an app. They may not be app-centric businesses, but you can bet they were interested in having potential customers engage with their app.

The point here is that you should pay attention to any marketing opportunity that will help with your mobile strategy. Helping me make my point is a new article series by Annum Munir, a marketing specialist at Localytics. In the series she covers specific strategies to help you market through traditional marketing channels. Listed below are the current articles that have been published in the series with summaries and links to each article. 

Part 1: How Do I Integrate My App Into My Marketing Ecosystem

This first installment of the article series introduces the concept of how to build a bridge between your app and other marketing channels by changing the way you think about your app. 

Some companies use apps as part of their marketing outreach and for many companies, such as indie app and game developers, it is a primary source of engagement and revenue with customers. No matter what your mobile app strategy, leveraging traditional and non traditional marketing channels can have a significant impact on your mobile installs and engagement. You can read the full article here.

Part 2: How Do I Integrate My App With My Website?

More people are browsing the web on mobile devices than any other device. Yes, that same device on which you want them to install your app. If that doesn’t sound like an opportunity, I don’t know what is. 

Even better, websites are typically used to provide information, while apps are much more functional for user interaction and engagement. Maximize the ability of your website to provide relevant information and you have a great opportunity to transfer those visitors into users of your app. Read the full article here.

Part 3: How Do I Integrate My App With My Email Marketing?

Almost 50% of emails are opened on a mobile device. Yes, that same device on which you want these people to install your app. Not to sound like a broken record, but if that doesn’t sound like an opportunity, I don’t know what is. 

This article discusses how to rise above the reams of emails that your users deal with on a daily basis so you can use this channel to drive app downloads. Plus, the article offers advice on how you can use in-app behavior to create more personalized emails that resonate with each individual recipient. Read the full article here.

Read more: http://info.localytics.com/blog


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