Kony gauges the state of apps in the enterprise
Tuesday, July 25, 2017 by Richard Harris
More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., an enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business execu...
Adobe finds enterprise mobile app usage and investment are on the rise
Thursday, October 27, 2016 by Austin Harris
Adobe released the results of its annual Enterprise Mobile Apps Survey report on the adoption and use of enterprise mobile apps, including opportunities and challenges for businesses looking to increase productivity and leverage apps as a competitive advantage.Key findings include:- Enterprise mobile app usage and investment are on the rise: 69% of company departments a...
OutSystems 10 launches as a new option for lowcode app development
Wednesday, October 5, 2016 by Richard Harris
OutSystems has announced the availability of OutSystems 10, a low-code application development platform with advanced capabilities for enterprise mobile applications. OutSystems 10 addresses two huge problems enterprises face with their mobile app strategy: 1) The relentless demand to stay competitive by bringing new mobile solutions to the market 2) The scarcity o...
Your App is Your Greatest Brand Ambassador
Saturday, March 19, 2016 by Christopher P. Willis
As the mobile experience rapidly evolves, brands are folding apps into broader digital strategies including the web, in-car experiences, TVs and wearables. Companies that want to compete in this new "digital experience" paradigm are creating omni-channel strategies that manage customer expectations and create user experiences that reflect their brand. Mistakes at a...
Insight Into What the Facebook Announcement About Shutting Down Parse Really Means
Wednesday, February 3, 2016 by Richard Harris
Matthew Baier, COO of Built.io, reached out to us to discuss his thoughts into the recent announcement by Facebook that they are shutting down the Parse development platform. Matthew has 15 years of experience launching and growing a wide range of successful products at Sun Microsystems, Oracle and Salesforce. He co-founded KurbKarma, a TechCrunch Disrupt 2012 Startup B...
Expect to See Large Companies Ramp Up Investment in Mobile Development for 2016
Thursday, January 14, 2016 by Richard Harris
Red Hat recently concluded a mobile development measurement survey which polled the views of IT decision makers from 200 private sector companies with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.One of the most significant findings from the report is that 90 percent of companies antici...
Study Shows Companies Want Apps to Directly Impact Their Bottom Line
Tuesday, December 29, 2015 by Richard Harris
We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...
MBaaS: The Missing Piece in Your Mobile App Strategy
Sunday, December 13, 2015 by Richard Harris
There is not an IT team out there that isn’t feeling the pressure to feed their customers, employees, and other stakeholder’s insatiable appetite for mobile solutions. The problem grows daily and developers have to work smarter and faster to meet the increasing demand.Fortunately, a growing number of services are being introduced within the industry to help alleviate th...
How to Use Traditional Marketing Channels to Propel Your App Marketing
Monday, April 6, 2015 by Stuart Parkerson
Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs
Wednesday, March 18, 2015 by Stuart Parkerson
Traditional marketing channels are dead right? If that is true, why did three mobile games - Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...
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