mobile app strategy

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Developer news items we found relating to mobile app strategy

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Kony-gauges-the-state-of-apps-in-the-enterprise

Kony gauges the state of apps in the enterprise


Tuesday, July 25, 2017 by

More businesses are realizing the importance of mobile apps, but are discovering deploying and managing apps in their business is not as easy as they had thought. To gauge the state of apps in the enterprise, Kony, Inc., an enterprise mobility and digital applications company, partnered with Wakefield Research. The global survey of more than 1,000 line-of-business execu...


Adobe-finds-enterprise-mobile-app-usage-and-investment-are-on-the-rise

Adobe finds enterprise mobile app usage and investment are on the rise


Thursday, October 27, 2016 by

Adobe released the results of its annual Enterprise Mobile Apps Survey report on the adoption and use of enterprise mobile apps, including opportunities and challenges for businesses looking to increase productivity and leverage apps as a competitive advantage.Key findings include:- Enterprise mobile app usage and investment are on the rise: 69% of company departments a...


OutSystems-10-launches-as-a-new-option-for-low-code-app-development-

OutSystems 10 launches as a new option for low-code app development


Wednesday, October 5, 2016 by

OutSystems has announced the availability of OutSystems 10, a low-code application development platform with advanced capabilities for enterprise mobile applications. OutSystems 10 addresses two huge problems enterprises face with their mobile app strategy: 1) The relentless demand to stay competitive by bringing new mobile solutions to the market 2) The scarcity o...


Your-App-is-Your-Greatest-Brand-Ambassador

Your App is Your Greatest Brand Ambassador


Saturday, March 19, 2016 by

As the mobile experience rapidly evolves, brands are folding apps into broader digital strategies including the web, in-car experiences, TVs and wearables. Companies that want to compete in this new "digital experience" paradigm are creating omni-channel strategies that manage customer expectations and create user experiences that reflect their brand. Mistakes at a...


Insight-Into-What-the-Facebook-Announcement-About-Shutting-Down-Parse-Really-Means

Insight Into What the Facebook Announcement About Shutting Down Parse Really Means


Wednesday, February 3, 2016 by

Matthew Baier, COO of Built.io, reached out to us to discuss his thoughts into the recent announcement by Facebook that they are shutting down the Parse development platform. Matthew has 15 years of experience launching and growing a wide range of successful products at Sun Microsystems, Oracle and Salesforce. He co-founded KurbKarma, a TechCrunch Disrupt 2012 Startup B...


Expect-to-See-Large-Companies-Ramp-Up-Investment-in-Mobile-Development-for-2016

Expect to See Large Companies Ramp Up Investment in Mobile Development for 2016


Thursday, January 14, 2016 by

Red Hat recently concluded a mobile development measurement survey which polled the views of IT decision makers from 200 private sector companies with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.One of the most significant findings from the report is that 90 percent of companies antici...


Study-Shows-Companies-Want-Apps-to-Directly-Impact-Their-Bottom-Line

Study Shows Companies Want Apps to Directly Impact Their Bottom Line


Tuesday, December 29, 2015 by

We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...


MBaaS:-The-Missing-Piece-in-Your-Mobile-App-Strategy

MBaaS: The Missing Piece in Your Mobile App Strategy


Sunday, December 13, 2015 by

There is not an IT team out there that isn’t feeling the pressure to feed their customers, employees, and other stakeholder’s insatiable appetite for mobile solutions. The problem grows daily and developers have to work smarter and faster to meet the increasing demand.Fortunately, a growing number of services are being introduced within the industry to help alleviate th...


How-to-Use-Traditional-Marketing-Channels-to-Propel-Your-App-Marketing

How to Use Traditional Marketing Channels to Propel Your App Marketing


Monday, April 6, 2015 by

Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...


How-to-Use-Traditional-Marketing-Channels-to-Jumpstart-Your-App-Engagement-and-Installs

How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs


Wednesday, March 18, 2015 by

Traditional marketing channels are dead right? If that is true, why did three mobile games -  Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...