Leveraging connectivity and integration to access new audiences
Tuesday, November 9, 2021 by Daniel Twigg
The need for interconnectivity
Businesses require a wide range of applications across departments to run effectively, and interconnectivity between these applications is becoming more desirable as businesses seek to drive increased efficiencies out of their systems and their staff. Application providers can capitalize on this need for interconnectivity by solving the...
Intuit acquires Mailchimp for $12B
Tuesday, September 14, 2021 by Freeman Lightner
Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
Artificial Intelligence: 5 key attributes of all modern AI systems
Thursday, January 5, 2017 by Richard Harris
What are the common attributes that all modern Artificial Intelligence systems share? Former NASA Deputy Chief of AI at the Ames Research Center, Monte Zweben tells us.
A technology industry veteran, Monte Zweben's early career was spent with the NASA Ames Research Center as the Deputy Chief of the Artificial Intelligence Branch, where he won the prestigio...
Presidential Campaigns & SMS Best Practices
Monday, May 2, 2016 by Brian Heikes
According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Companies Are Falling Short in Meeting Consumer Mobile Expectations
Thursday, March 31, 2016 by Stuart Parkerson
According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences. We recently visited with Scott Anderson, CMO of Sitecore, to dis...
Kahuna Expands Marketing Automation Platform Beyond Mobile
Wednesday, August 26, 2015 by Stuart Parkerson
On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...
Localytics Launches New Mobile First Email Marketing Solution
Monday, June 29, 2015 by Stuart Parkerson
Localytics continues to enhance its app marketing offers as it rolls out new platforms, marketing channels, and automation tools. Their latest introduction is a new email marketing platform, offering a personalized and mobile-first approach to email.Email is an important channel for user nurturing because it enables you to engage users with longer, more visually compell...
The Appification of the Enterprise Requires Flexibility, Breadth and Simplicity
Tuesday, April 28, 2015 by Steve Schmidt
From managing meeting invites, booking business travel, to organizing notes, there is almost certainly an app that helps us improve productivity in our daily lives. As consumers have started to rely more heavily on user-friendly, tailored, and task-oriented apps, we are seeing the “there’s an app for that” mentality growing in the workplace, which is driving the emergin...
How to Use Traditional Marketing Channels to Propel Your App Marketing
Monday, April 6, 2015 by Stuart Parkerson
Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs
Wednesday, March 18, 2015 by Stuart Parkerson
Traditional marketing channels are dead right? If that is true, why did three mobile games - Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Facebook’s FbStart App Marketing Program Now Open to All Developers
Saturday, May 17, 2014 by Stuart Parkerson
Facebook has announced that it has opened its FbStart program to all iOS and Android developers. Prior to this week, only developers who attended Facebook’s f8 developer conference could apply to the program. Now the application process for FbStart is open to any iOS or Android developer with an app that’s been live for at least 30 days. If selected, deve...
Facebook’s New FBStart Program Provides App and Game Developers With Free Third Party Services including Parse, Adobe, Appurify and Proto.io
Tuesday, May 13, 2014 by Stuart Parkerson
With the new FBStart Program developers can now receive free tools and services worth up to $30,000 from Facebook and 11 other companies to help get their business up and running or take it to the next stage of growth. App developers can apply to participate in FbStart, and if selected, will receive credits for Facebook advertising and Parse, plus free services fro...
Aislelabs Used Big Data Analytics and New SDK to Power iBeacon Mobile Marketing Automation
Thursday, May 1, 2014 by Stuart Parkerson
Aislelabs has released its Engage marketing automation platform that allows physical retail locations to target shoppers based on their visits to physical retail stores by connecting shopping patterns and shopping behavior on e-commerce sites with those behaviors inside the stores.Engage provides analytics quantifying the effect of in-store marketing campaigns...
Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook
Wednesday, August 21, 2013 by Richard Harris
Zumobi has released a new white paper, “App Promotion & Monetization Best Practices Playbook.” The in-house study provides a best practices and findings based on successful app monetization and promotion strategies of top brands including NBC News and Popular Science.
The study provides some interesting insights on marketing effectiveness. For example, t...
