What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Cardano gets largest upgrade in 5 years
Wednesday, October 19, 2022 by Richard Harris
The research and software development company behind Cardano, Input Output Global (IOG), has confirmed that it had last night, along with the Cardano Foundation technical team, successfully applied the much-anticipated ‘Vasil’ upgrade to the Cardano mainnet. The upgrade is set to bring increased network capacity, richer applications, and faster transactions ...
Why app modernization projects fail
Wednesday, August 10, 2022 by Richard Harris
Rafalin, the CEO, Chairman, and Co-Founder at vFunction, discusses the data results from the new vFunction survey that analyzed why app modernization projects fail from developers' and architects' points of view. Rafalin also goes over the major trends that you should prioritize when modernizing an application, the key elements of successful modernization a...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Buildbox game creation software bought by AppOnboard
Thursday, June 13, 2019 by Richard Harris
AppOnboard, a company which focuses on app creation software has purchased Buildbox, the low code game creation platform that just released version 3.0. Jon Zweig, the CEO of ApponBoard and Trey Smith, CEO of Buildbox, both share the same belief that No-Code is the future of development.
Jonathan Zweig is the founding CEO of AppOnboard and was previously CE...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Austin Harris
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Wayfair CTO on experimentation at scale
Tuesday, August 28, 2018 by John Mulliken
Fans of street art will recognize the work of Shepard Fairey, the artist whose depiction of Andre the Giant made waves in 1989. His most iconic work is his portrayal of Barack Obama as “Hope,” which dominated the 2008 U.S. presidential campaign and propelled his artistic endeavors into mainstream scrutiny.
Fairey was an early believer in the power of scal...
CSHTML5 released to build HTML5 Apps with CSharp
Tuesday, February 27, 2018 by Austin Harris
C#/XAML for HTML5 just entered the last stage of development before its 1.0 milestone. Known as CSHTML5, this Visual Studio extension will be released by Userware on Feb 26 as a Release Candidate, providing developers with a new way to develop web apps.Developers are now able to use C# and XAML to write apps that run in the browser. Absolutely no knowledge of HTML5 or J...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Austin Harris
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
FileMaker not for dummies
Thursday, September 21, 2017 by Andy LeCates
Organizations large and small are looking for cost-effective alternatives that will provide the agility and productivity they need on the path to digitization. Hence the growing popularity of low-code and no-code development platforms. As more vendors come to market with these platforms, it can be tempting to dismiss these as "dumbed down" or amateur app development. Th...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
Explaining what AIOps is and why it matters to developers
Monday, March 13, 2017 by Richard Harris
We recently spoke with Phil Tee, CEO of Moogsoft to learn more Algorithmic Intelligence, (the “AI” in AIOps). What is AIOps you say? It's a new category defined by Gartner research that is an evolution of what the industry previously referred to as ITOA (IT Operations and Analytics).It seems we have reached a point where data science and algorithms are being successfull...
How to integrate business priorities into the DevOps process
Wednesday, March 8, 2017 by Anaud Ganpaul
The business case for enterprise mobile applications is in crisis. Enterprises increased their spend on mobile application development to more than 10% of their overall budgets in 2016, yet fewer than 1% of mobile apps are successful, according to research firm, Gartner.To address this disturbing trend, enterprises are re-envisioning their mobile application development...
5 tips for selling your app in international markets
Friday, January 6, 2017 by Jim Mansfield
What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
Tad Johnson Discusses JAMF Software's Focus on Apple Devices
Thursday, May 5, 2016 by Richard Harris
Tad Johnson, marketing campaign manager at JAMF Software, reached out to us to discuss why the company has focused solely on offering solutions for Apple devices and how that strategy has evolved.ADM: Who is JAMF Software and what does the company do?Johnson: Since 2002, JAMF Software has been solely focused on helping organizations succeed with Apple. In fact, we offer...
How to Accelerate Your DevOps Application Workflow
Thursday, April 21, 2016 by Val Bercovici
In today’s digital economy, cloud platforms enable startups to disrupt any business, no matter how established. It’s also the key technology driving innovation within enterprises.Innovation is solving new problems that companies don’t even know exist, and DevOps is an increasingly popular organizational structure which lets you optimize both your innovation and operatio...
A Deep Dive into Continuous Integration and Continuous Delivery
Friday, April 1, 2016 by Richard Harris
We recently visited with CloudBees CEO Sacha Labourey to discuss the growth of continuous delivery (CD) as companies continue to adopt a DevOps culture. The CloudBees Jenkins platform implements continuous integration (CI) and continuous delivery utilizing the Jenkins open source automation and orchestration technology.ADM: What is Jenkins CI and how does it relate to C...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Study Shows Companies Want Apps to Directly Impact Their Bottom Line
Tuesday, December 29, 2015 by Richard Harris
We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...
Windows Dev Center Rolls Out New Age Rating Process and Other Updates
Wednesday, December 2, 2015 by Richard Harris
The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...
The App Features That Draw the Most Advertising Dollars Are...
Wednesday, October 7, 2015 by Josh Speyer
The good news for app developers is that, as the dollars continue to flow toward mobile and away from traditional mediums, there is plenty of ad spend to spread around. There are many app developers reaping the rewards of the mobile advertising boom, though not all who enter the market are able to monetize their creation in any significant way (or at all.) What sep...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
Microsoft Provides Sample Features and APIs for Universal Windows Apps
Wednesday, September 30, 2015 by Stuart Parkerson
To help developers learn app development for the Universal Windows Platform (UWP), Microsoft has made available a growing samples collection on GitHub. These samples can be used to learn about specific UWP features and APIs and as a source of working code that can be copied and pasted into projects.The samples include API and feature demos as well as some small but comp...
Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
How to Utilize Marketing Automation for Your App
Tuesday, May 19, 2015 by Stuart Parkerson
App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...
Don't Use the Same App User Engagement Strategies from Last Year
Saturday, February 14, 2015 by Stuart Parkerson
One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...
A New 11 Part Series on How to Monetize Your App
Sunday, February 8, 2015 by Stuart Parkerson
One thing that we can all agree on is that there is no universal agreement on the best way to make money with an app. You can go the upfront paid route, the freemium model with in-app purchases, the freemium model use advertising, or some hybrid approach. You can launch on iOS or Android or Amazon or Windows or some combination of those platforms. You can tak...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
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