MediScan mobile app lets users create custom shoe inserts
Thursday, October 3, 2024 by Brittany Hainzinger
A Florida technology company has launched a new mobile phone application called MediScan, which allows users to create the same medical-grade custom shoe inserts a podiatrist would normally prescribe, without the need to physically see a doctor.
MediScan Custom Orthotics, which was founded by two Florida-based podiatrists and a longtime expert from the medical device...
IGF Awards winners for 2023
Wednesday, March 29, 2023 by Brittany Hainzinger
Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...
OTT media opportunities to grow in 2021
Thursday, January 7, 2021 by Richard Harris
2020 as the “great acceleration” towards an app-focused world
The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Miigen is helping people store their memories
Monday, November 27, 2017 by Austin Harris
Miigen is an all new app that allows people to store and narrate old photographs in an online time capsule. It can be accessed on desktop, tablets and smartphones. Users simply log in, upload their images and narrate them by using the record function. Judith Ralston, a BBC weather presenter, said: “I discovered Miigen a couple of months ago - not long after I watched th...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Samsung tops Apple for Black Friday shopping deal hunters
Tuesday, November 22, 2016 by Austin Harris
A new national study reveals this year's most coveted brands, products, and deals for the 2016 Black Friday shopping holiday. The recent survey of 1,000 American consumers by Pollfish shows that Americans most prefer deals on TV entertainment systems from Samsung that are sold by Amazon, and that Samsung overall seems to be sought out more than Apple by shoppers th...
Dreamforce 2016 is here and we've got 7 hacks for surviving it
Monday, October 3, 2016 by Peter Terhune
Dreamforce: Simultaneously exhilarating and exhausting. As you and thousands of your peers gather for this year’s conference, there are several things to keep in mind for your whirlwind experience in the heart of San Francisco. For both first timers and seasoned veterans of the show, here are seven tips to make your Dreamforce adventure the best possible.1. Know Your Es...
Why Consumer Apps Give More Insight Than Business Apps
Thursday, September 29, 2016 by Charles Caldwell
I’ve been using a smartphone since the Palm Treo came out in 2002 – now fourteen years later, my phone is absolutely integral to the way I do things: cook, travel, navigate, go out to eat, go to the movies, exercise. As the saying goes, “There’s an app for that.”What about these consumer apps is so compelling? Why do smartphone users use 26.7 apps per month on average? ...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
5 MustHaves When Deploying Apps in the Cloud
Tuesday, July 21, 2015 by Eric Naiburg
Congratulations, you’ve decided to move into the cloud. Now what? Things get easier from here right? Not so fast. Not every organization is “cloud fluent” and can seamlessly harness the technology themselves to propel their business forward with minimal effort. The fact of the matter is, the cloud is hard, the cloud is complex. Unfortunately, many cloud ...
How the Internet of Things will Affect Business App Developers
Monday, April 27, 2015 by Brian Alexakis
I think we can all agree, IoT is an exciting frontier for developers. It seems like in no time we'll run into the Jetsons and experience the future-is-now convenience of automated flying cars that tuck themselves away into a brief-case. That stuff of science-fiction is quickly becoming a reality today with IoT. However, much of the attention around IoT focuses on the co...
InMobi Releases New Interest Based Audience Targeting Platform
Tuesday, March 10, 2015 by Stuart Parkerson
InMobi has released Appographic Targeting an app-interest-based audience targeting capability as part of its app marketing platform.Appographic Targeting is based on InMobi's analysis of over ten thousand apps on the app store to identify the core elements that define a given app. Based on these elements, the InMobi audience has been categorized into 200 Appographic seg...
Random Thoughts as I Leave CES International
Monday, January 12, 2015 by Stuart Parkerson
If I can sum up CES and Las Vegas as a whole, I have to say one word – walking. I have walked more in four days that I did the past month. Next time I’m bringing more comfortable shoes.Of course, I was there to see the event from an app development perspective. I kicked off my trip with the AT&T Developer Conference on Sunday/Monday, APPNATION VI on Monday...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
Mobile Developers Can Put on Their Boogie shoes With Boogio Wearable SDK for Footware
Tuesday, September 2, 2014 by Richard Harris
Boogio is a recent startup that plans on turning any shoe into a smart shoe. For developers who want to get involved, the company is offering preorders of the Boogio Beta developer kits priced $189.00 USD. Boogio is promoting its new platform as the world's first wearable device that can sense gravitational forces, inner balance, and 3D movement of the feet in real...
Superpowered Audio SDK for iOS and Android Mobile App Development
Tuesday, August 26, 2014 by Richard Harris
As the folks at Superpowered point out, when considering audio, desktop software and mobile are different animals. Aside from the many UI/UX concerns, the low-power mobile environment is a full of unique obstacles for apps and software with high-quality audio needs.Resource-hungry audio transformations and algorithms which can run effectively unconstrained on high-power...
Gondola Mobile Game Monetization Platform Launches at Game Developers Conference
Wednesday, March 19, 2014 by Richard Harris
White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...
Top Mobile Predictions for 2015 and Beyond
Tuesday, February 25, 2014 by Richard Harris
If you had a crystal ball and looked at 2015 and 2016 to see what will be the driving factors for mobile what would you see? Garnter analyst Nick Jones provides his top 10 predictions in a recent report.And what where they? Drumroll please:1) Multiplatform/Multiarchitecture AD Tools2) HTML53) Advanced Mobile UX Design4) High-Precision Location Sensing5) Wearab...
Tapstream Offers Deferred Deep Links to Enhance App User Acquisition
Monday, January 27, 2014 by Richard Harris
Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...
Being an App Developer Contractor
Saturday, February 2, 2013 by Richard Harris
Developing apps for other people can be sticky business. Knowing how to navigate around certain legal areas, pricing, and publishing rules are just a few things you'll need to have ready before working with a potential client. We spoke with several app developers to get their experience in dealing with app development freelance, and we formed a short list of things you'...
