OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
Red Hat's Mobile App Platform Includes New Push Notification Capabilities
Wednesday, December 30, 2015 by Stuart Parkerson
The main focus of the recently released Version 3.6 of the Feed Henry’s (which is now owned by Red Hat) cross platform Mobile Application Platform (MHP) is the integration of the Aerogear UnifiedPush Server into the platform which provides improved iOS, Android and Windows Phone push notification functionality. Also new is Windows 10 support.With the UnifiedPush Server ...
TapJoy Releases Customized Currency for App Publisher Monetization
Monday, December 28, 2015 by Richard Harris
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
The Recipe for the Perfect Push Message
Saturday, February 21, 2015 by Stuart Parkerson
I’ve got a buddy who is convinced that he wants to open up a New Orlean’s style Creole restaurant (he’s never owned a restaurant). He does cook well (at home) and he is certain that he has perfected his various recipes for culinary success. I tried to point out that 60% of restaurants fail in the first year, but he is undeterred. I wish him luck but am not optimistic.&n...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
What Does 2015 Have in Store for App Marketing and Promotion
Monday, January 12, 2015 by Stuart Parkerson
There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...
How to Use Personalized Push Notifications to Drive App Usage and Conversions
Wednesday, December 24, 2014 by Stuart Parkerson
The holiday season is now upon us and all those shiny new devices will soon be unwrapped and activated. You’ve updated your app and are ready for the potential onslaught of new users and those that will revisit your app, now that they have a new device.But are you truly ready? If you’re trying to grow a mobile app, getting new users to download your app isn't enough - y...
Kahuna Introduces RevIQ Tool Using Data and Behavioral Analysis to Automatically Optimize Push Notifications
Tuesday, November 18, 2014 by Richard Harris
Kahuna has introduced Kahuna RevIQ, a tool that helps companies maximize sales by telling them when and how to send push messages to their customers. RevIQ is a new product capability that uses collected data and behavioral analysis to automatically optimize push notification campaigns.There are two components of RevIQ. The first component optimizes send time delay for ...
As App Downloads Ramp Up for Holidays, Make Sure Your App Is Ready to Engage New Users
Monday, November 17, 2014 by Stuart Parkerson
With the US economy steaming along, there is every reason to believe that holiday consumers are going to feel good about spending money this year on technology. The iPhone 6 may not be in abundant supply, however there will still be enough inventory available to significantly augment new iPad sales. And of course they will be accompanied by an onslaught of new Android b...
How to Successfully Deliver In App and Push Messaging Content
Thursday, September 25, 2014 by Stuart Parkerson
Are you a writing savant? Probably not, most developers are great coders - literary scholars - not so much. So while there are any number of technical tools to successfully offer in-app and push messaging content, how do you continuously deliver relative content that will motivate and influence your audience?And really, how much time do you even spend thinking about cra...
Artisan Brings Mobile Marketing Automation to In App Messages
Tuesday, August 26, 2014 by Richard Harris
Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.Without touching the underlying code of their app, developers can customiz...
Are You a Rookie, Expert, or Simply the Most Interesting App Marketing Expert in the World
Wednesday, July 30, 2014 by Stuart Parkerson
The most interesting app marketing expert in the world? Nope, that would not be me, but for a second I had you thinking of a suave, debonair developer about town, effortlessly flowing push notifications from their fingertips, all while surrounded by a bevy of beautiful people in the most exotic places you can imagine. What made me think of that? A recent phot...
How Much Push Notification Revenue Potential Does Your App Have
Friday, June 13, 2014 by Stuart Parkerson
In May Mobile Posse launched its new AppEnvoy platform which enables app publishers to engage their consumers on the home and lock screen without fees - instead earning payments based on ads included with their push messages.The company is now are offering a AppEnvoy Rewards Calculator to learn how much you can earn with relevant advertising messages dynamically inserte...
New Study Shows Targeting Push Notifications Increases Response Rates Up to 300 percent
Tuesday, May 27, 2014 by Richard Harris
Urban Airship has released the findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast to most of an app’s audience. The study, which includes analysis of more than 1,000 apps and 3.8 billion push notifications, shows that highly targeted messages drive 293 per...
Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Model
Wednesday, May 21, 2014 by Stuart Parkerson
Mobile Posse has announced the launch of two new home and lock screen push messaging solutions - AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION's 4th annual Cross- Platform Summit in NYC. AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead they earn payment...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...
Urban Airship Shares Results Of Its Most Expansive Good Push Index (GPI) Study
Tuesday, December 10, 2013 by Richard Harris
Third Good Push Index study offers first-available vertical opt-in rates, as well as engagement and retention data comparing industriesThe Good Push Index (GPI) study evaluates the engagement and retention lift that push notifications deliver to mobile apps. Six-month analysis from more than 2400 apps and 500 million push messages found that users opted in to ...
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