How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Adobe Marketing Cloud Announces Updates for Programmatic Ad Buying
Thursday, March 12, 2015 by Stuart Parkerson
Adobe as announced a new algorithmic engine and advances in its Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. The company says these updates are in response to the challenges in programmatic ad buying facing today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors pr...
2015 Predictions from 4 Mobile Advertising Thought Leaders
Wednesday, December 24, 2014 by Richard Harris
MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for. Native advertising is here to stay, more winners than losers, programmatic buying, and added value are just a few highli...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
Microsoft Advertising Exchange (MAX) Expands Ad Inventory Options to 10 Countries
Tuesday, September 23, 2014 by Richard Harris
The Microsoft Advertising Exchange (MAX) is now serving ad inventory for Windows Phone and Windows 8 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.The new inventory provides developers with the ability to move beyond PC and browser environments when reaching customers, allowing them to access a mul...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
Millennial Media Offers New Infographic on Mobile Programmatic Buying
Thursday, May 29, 2014 by Richard Harris
While developers and publishers are the ultimate beneficiary from revenues generated from in-app advertising, it’s the advertisers who place these ads that are driving these revenues.And more mobile advertisers are adopting programmatic buying which provides real-time optimization to reach audiences. Millennial Media conducted an April 2014 survey of programmatic buyers...
Tremor Video Launches All Screen Video Advertising Solution
Tuesday, April 22, 2014 by Richard Harris
Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...
Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange
Monday, February 10, 2014 by Stuart Parkerson
Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.With the combination of Airpush’s scal...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
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