Millennial Media Offers New Infographic on Mobile Programmatic Buying
|Richard Harris in Monetize Thursday, May 29, 2014|
While developers and publishers are the ultimate beneficiary from revenues generated from in-app advertising, it’s the advertisers who place these ads that are driving these revenues.
And more mobile advertisers are adopting programmatic buying which provides real-time optimization to reach audiences. Millennial Media conducted an April 2014 survey of programmatic buyers and has paired the survey results with data from their platform, to create an infographic which demonstrates mobile advertisers’ plans and perceptions around programmatic buying.
The results providing an interesting snapshot of what advertisers find important, for example the fact that real time targeting is considered one of the most important parts of a campaign. So, if you have an app that offers in-app advertising, you should check out the preferences of the people who are actually writing the checks.
Read more: http://www.millennialmedia.com/mobile-intelligence...