millennial media offers new infographic on mobile programmatic buying

millennial media offers new infographic on mobile programmatic buying news search results

Developer news items we found relating to millennial media offers new infographic on mobile programmatic buying

Millennial Media Offers New Infographic on Mobile Programmatic Buying

While developers and publishers are the ultimate beneficiary from revenues generated from in-app advertising, it’s the advertisers who place these ads that are driving these revenues.And more mobile advertisers are adopting programmatic buying which provides real-time optimization to reach audiences. Millennial Media conducted an April 2014 survey of programmatic buyers...