No code mobile app developer lands from Pocketfied
Thursday, January 20, 2022 by Richard Harris
Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day.
Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...
App developer's salary in 2021
Monday, March 1, 2021 by Richard Harris
Economic uncertainty from the COVID-19 pandemic brought forth new challenges, drastically altering the needs and expectations of businesses on the IT front. While a tumultuous year for many industries, proprietary data from Hired and Vettery, the largest AI-driven hiring marketplace, found that the tech industry is highly resilient, with continued demand and job growth ...
Audio Traffic API released by TomTom
Thursday, February 8, 2018 by Richard Harris
TomTom (TOM2) has announced the launch of TomTom Audio Traffic - personalised and relevant traffic reports delivered over voice to drivers in a non-intrusive way. Audio Traffic is available as an Application Programming Interface (API) for developers.Although personalised traffic information is one of the most requested features by daily commuters driving known routes, ...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
HUMANOBOT can discover nonhuman activities trying to commit fraud
Tuesday, July 25, 2017 by Austin Harris
SecuredTouch's HUMANOBOT behavioral biometrics tech has recently fine-tuned its platform to better detect non-human activities like bots and emulators trying to commit fraud. HUMANOBOT detects non-human behavior generated by bots, malware, and automated scripts and stops fraud-focused emulators within mobile applications.The system recognizes these behaviors using advan...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
The Future Looks Bright For Mobile Betting
Wednesday, September 21, 2016 by Richard Harris
Adoption and engagement of quickly advancing digital technology has fundamentally changed the structure and use of consumer markets across the Internet over the last 10 years, and this is particularly true in the world of sports betting apps for Android and responsively designed, web-hosted betting platforms.Along with flipping the percentage of PC Vs Mobile t...
Apple Pay Is So Much More Than Just a Payment Mechanism
Wednesday, May 25, 2016 by Gillian Hughes
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way cons...
How March Madness Impacts Enterprise Mobile Data Usage and BYOD Security
Tuesday, April 5, 2016 by Richard Harris
Oversized events like March Madness and the Olympics not only can cause decreased productivity from employees, but also may increase security risks for companies whose employees are using devices that access corporate data. We visited with Michael Covington, VP Product for Wandera, to discuss research the company conducted during the NCAA basketball tournament to learn ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
Android Mobile Install Rates Triple in Emerging Markets for Q3
Friday, October 17, 2014 by Stuart Parkerson
AppFlood has published it Global Mobile Android Advertising Insights report for Q3 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs. The report is part of a series of quarterly mobile indexes, updates, and insights into the global mobile industry.The report shows emerging regions are a fertile ground for mobile app...
Find Out How Your App Ranks With SimilarWeb's New Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
SimilarWeb has launched a new app analysis and mobile website data platform, providing the ability to analyze global desktop and mobile data for any website, mobile website, and app.The new platform builds on the company’s website analysis platform which provides traffic and engagement information for any website. The new mobile app analysis product is based o...
Freemium versus paid app models
Tuesday, September 23, 2014 by Richard Harris
The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...
Tablets generating more web traffic than ever before
Sunday, August 31, 2014 by Richard Harris
With the launch of the first iPad back in April 2010, the mobile market welcomed one of its major traffic drivers, a tablet computer. At that time it had only been 3 years since the first device capable of generating mobile traffic was introduced, the iPhone. The iPhone was launched in the summer of 2007 when the mobile device traffic was not even close to the...
iOS Primary Choice for Marketing to Travelers According to New Millennial Media Report
Wednesday, April 30, 2014 by Richard Harris
Millennial Media's Mobile Intel Series provides insights into the mobile advertising industry and guidance on how best to utilize mobile to reach potential customers. The insights are built from the Millennial Media platform observations and campaign data, coupled with third-party research.The seventh volume of the Mobile Intel Series, "Travel", features an in...
Load Impact Releases Cloud Based App Load Testing Software as a Service
Tuesday, April 15, 2014 by Stuart Parkerson
Load Impact has released its cloud-based load testing Software as a Service for mobile apps, APIs and websites that can simulate traffic generated from a variety of mobile operating systems, popular browsers, and mobile networks including 3G, GSM and LTE.According to the company only about half of companies with mobile sites or apps today currently test their mobile cod...
Using Social Media to Promote Your Mobile App
Thursday, January 9, 2014 by Patrick Cruz
Mobile apps today is what laptop computers were only a few
years ago. More than half of Americans
own a smartphone, and it’s widely projected that mobile traffic will succeed
desktop traffic in 2014. As more users
harness the power of mobile and appoint mobile apps for everyday entertainment,
information, and utility, the overflow of apps is not only ubiquitous, ...
youAPPi Launches New Self Service Mobile Monetization Solution for Publishers
Tuesday, July 23, 2013 by Richard Harris
youAPPi, an innovator in mobile application distribution and content monetization, has announced the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement. With ...
HitFox Group's AppLift Acquires One Million Users Per Month For Top Game Publisher
Wednesday, March 27, 2013 by Richard Harris
San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all ...
Make an app promo video to help market your app
Wednesday, January 30, 2013 by Richard Harris
Going from app idea, to development, to marketing are pretty large steps overall. And while you may completely understand your app concept yourself just fine, explaining it to anyone else on the other end of the screen (aka your users) may prove to be difficult. It's standard practice to create instruction screens and how-to guides and embed them, but a more involved ...
Windows phone store is growing, adds 42 new markets
Sunday, December 2, 2012 by Richard Harris
Despite the late arrival into the mobile World, Windows phone is not going down without a fight! Microsoft just put the Windows phone market in front of a whole lot more people.Now, any one the following countries can get to the Windows phone app store:Angola, Armenia, Bahrain, Bangladesh, Benin, Bolivia, Burkina Faso, Burundi, Cameroon, Chad, Congo (DRC), Dominican Rep...
