1. Make an app promo video to help market your app
1/30/2013 4:34:31 PM
Make an app promo video to help market your app
https://appdevelopermagazine.com/news_old/files/Screen Shot 2013-01-30 at 4.36.19 PM-20130130-163632.png
App Developer Magazine
Make an app promo video to help market your app

Make an app promo video to help market your app

Richard Harris Richard Harris in Marketing & Promotion Wednesday, January 30, 2013

Going from app idea, to development, to marketing are pretty large steps overall. And while you may completely understand your app concept yourself just fine, explaining it to anyone else on the other end of the screen (aka your users) may prove to be difficult. It's standard practice to create instruction screens and how-to guides and embed them, but a more involved and engaging presentation is to create a promotional video. A promotional video to show people how to use my app? YES! You can make your app look like a SUPER APP with a little creativity and patience.

Plus, promotional videos can be used in a variety of places, not just for instructions within your app. You can upload them to youtube and spread them around socially, pass links along to potential users, market with mobile traffic and much more. It's a good thing to do and you need to savvy yourself to the process of what to include and what not to include so it can be as effective and usable as possible. This is an older post about creating promotional videos for your apps but it's just as relevant today as it was when it was written.

Read more: http://surgeworks.com/blog/lab-mobile/iphone/how-t...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here