Developers Alliance announces new advisory board
Monday, April 28, 2025 by Brittany Hainzinger
The Developers Alliance announced three independent app developers have joined its Advisory Board. Adri Ofman of FlipaClip, Sean Higgins of BetterYou, and Mariah Smith, former Lead Android Engineer at Trala will use their diverse experience and expertise to help shape the Alliance’s advocacy on several issues, including proposed changes to the app ecosystem, data ...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Partnership Between Developers, Publishers and Platforms Is Key Says New Report
Monday, September 12, 2016 by Richard Harris
The Application Developers Alliance has released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.In the context of the European Commission’s o...
Google Play, Mobile Ads and AdBlocking: The Macro View
Tuesday, July 19, 2016 by Janis Zech
Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
Saleforce Releases Active Audiences Advertising and Marketing Platform
Wednesday, March 25, 2015 by Richard Harris
Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...
New Master Of Applications Development Course
Tuesday, December 16, 2014 by Stuart Parkerson
If you always dreamed of becoming a mobile app developer, there is a new Master Of Applications Development Course by Charles Stuart University. CSU's Master of Mobile Applications Development lets students have the opportunities to develop apps for any of the major platforms.Through the Master Of Applications Development Course students can develop on pl...
TigerText and MobileIron Offer Mobile App Developers Secure In App Messaging
Monday, November 17, 2014 by Stuart Parkerson
TigerText is now offering its secure messaging platform through the MobileIron AppConnect ecosystem, allowing MobileIron customers to securely text both within and outside their companies while enabling IT to enforce messaging policies that secure corporate data.MobileIron’s AppConnect technology for third-party mobile app developers provides native application experien...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Steve Wozniak Announced as Opening Keynote Speaker at Apps World in San Francisco
Saturday, February 1, 2014 by Richard Harris
Apple co-founder Steve Wozniak has been announced as the headline speaker at next week’s Apps World North America event in San Francisco. Apps World is returning to San Francisco with the two day event expecting to attract for than 8,000 attendees and is designed to deliver the latest insight into the multi-platform apps ecosystem.Keynote speaker Ste...
