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Developer news items we found relating to mobile app ads

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Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Facebook-Introduces-New-Desktop-Video-App-Ads-and-Mobile-App-Ads

Facebook Introduces New Desktop Video App Ads and Mobile App Ads


Tuesday, June 23, 2015 by

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...


Facebook-Adds-Deep-Linking-for-Mobile-App-Install-Advertising

Facebook Adds Deep Linking for Mobile App Install Advertising


Tuesday, May 26, 2015 by

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...


Facebook-Releases-Marketing-and-Monetization-Goodies-for-App-Developers-at-F8

Facebook Releases Marketing and Monetization Goodies for App Developers at F8


Friday, March 27, 2015 by

At the kickoff of its F8 developer conference, Facebook announced a broad number of products and tools to help developers build, grow, and monetize mobile apps.In attendance were more than 2,500 developers. Facebook announced that its developer community has doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world wit...


App-Marketing:-What-Channels-Will-Be-Most-Effective-in-2015

App Marketing: What Channels Will Be Most Effective in 2015


Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


How-To-Market-Your-App-For-Christmas-Through-The-New-Year

How To Market Your App For Christmas Through The New Year


Saturday, October 25, 2014 by

Have you begun to think about your promotional content for this upcoming holiday season? I know what you're thinking, “It’s still October, why bother?” Well friends, it’s already the end of October! The time is NOW to start preparing for this holiday season, and here are some of the key points you need to look at: 1. Promo content2. Channels to reach out your audie...


Marketing-Your-Apps-To-Kids-Here

Marketing Your Apps To Kids Here's What Parents Think Is Important


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...


Facebook-to-Let-App-Developers-Target-Ads-By-Device

Facebook to Let App Developers Target Ads By Device


Friday, July 25, 2014 by

Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...


Apple-vs.-Facebook:-What-Signals-Do-Industry-Giants-Send-to-the-App-Market-(And-What-do-They-Mean-to-iOS-Developers)

Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)


Tuesday, July 8, 2014 by

In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...


App-Developers:-8-Things-You-Can-Do-With-Deeplinks-To-Drive-Traffic-To-Your-App

App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App


Monday, March 3, 2014 by

Deeplinking will soon be the primary way new users discover your app and the content within it. Being featured in the App Store can launch your app to stardom, but most apps won’t have that opportunity. Deeplinks however, offer a proactive way to expose the content within your app to potential users who may discover your content through searches or social media. Sa...


Facebook-Add-App-Ads-for-Mobile-User-Engagement-and-Conversion

Facebook Add App Ads for Mobile User Engagement and Conversion


Thursday, December 26, 2013 by

Facebook has released three new updates to make it even easier to create mobile app ads, reach existing users, and drive people back into an app. Developers can now create mobile app ads for engagement and conversion from Facebook’s Ads Create tool, offering a simpler way to set up engagement campaigns (to roll out the week of Christmas). Developers will still hav...


Facebook-Announces-Video-Ads-and-CPA-Model-for-Buying-Mobile-App-Ads

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads


Friday, October 25, 2013 by

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns. According to the Fa...